The Power of Your Dog’s Skin
Protection, Immunity, Hydration & More
Tailored Food for Healthy Skin & Shiny Coats
Healthy vs. Unhealthy Dog Skin
How to Improve Your Dog’s Skin and Coat Health – Anywhere, Anytime
Your dog’s skin and coat health isn’t just about looking good—it’s a reflection of their overall well-being. Whether you have a playful puppy or a wise adult dog, a healthy coat means a happy pup. But how do you ensure your furry friend’s coat stays shiny and skin stays itch-free, no matter where you are? Here are easy and effective tips you can follow at home or on the go!
Smooth & Hydrated: Skin is soft, moisturized, and free from dandruff or irritation.
Dry & Flaky: Dandruff, rough texture, or excessive itching.
Clear & Even-Toned: Skin is free from redness, rashes, or inflammation.
Red or Inflamed: Signs of irritation, rashes, or hot spots.
Odor-Free & Clean: Skin has no foul smell or sores.
Bad Odor & Sores: May indicate infections, allergies, or skin disease.
Full Coverage: No bald spots; even hair growth all over the body.
Bald Spots: Patchy hair loss, often due to allergies, parasites, or underlying health issues.
Shiny & Soft: Fur is glossy, smooth.
Excessive Shedding: Hair loss, dull coat, or brittle fur.
Tangle-Free & Manageable: Fur is easy to groom, with no knots or clumps.
Matted or Tangled Hair: Clumped fur that can cause discomfort, skin infections, and restrict movement.
Even & Thick: Coat has a consistent texture and density.
Uneven Fur: Patchy or inconsistent coat texture, which may signal poor nutrition, stress, or skin conditions.
Understanding Canine Skin & Coat Health: Key Layers & Functions
Around 10% to 15% of their total body weight. A dog's skin is composed of the dermis, the epidermis, and the hypodermis.
Source: Protexin Veterinary. (n.d.). A guide to skin health for dogs and cats.
Key Factors Affecting Canine Skin & Coat Health
Support Your Dog’s Skin & Coat with the Right Food
Suitable For: All lifestages of dogs
Who Should Buy This?: Pet parents looking for a fish-based adult formula
Key Protein: New Zealand King Salmon
Key Benefits: Supports skin & coat health, rich in Omega-3, B-Vitamins for growth and development, anti-oxidant rich berries against free radicals, Omega-3 fatty acids for healthy skin and coat
Grain-Free: Yes
Taurine-Enriched: Supports heart health, aids in preventing DCM , Promotes premium nutrition
Added Supplements: Omega-3, Omega-6, Prebiotics
Omega-3 & 6 Source: Salmon oil, Flaxseed
Bag Sizes Available: 4lb (1.8kg), 20lb (9kg), 33lb (15kg)
Suitable For: Puppies
Who Should Buy This?: Pet parents looking for a nutrient-rich puppy formula
Key Protein: New Zealand King Salmon
Key Benefits: Supports growth & development, rich in DHA, B-vitamins for growth and development, anti-oxidant rich berries against free radicals, Omega-3 from King Salmon for skin & coat health
Grain-Free: Yes
Taurine-Enriched: Supports heart health, Aids in preventing DCM , Promotes premium nutrition
Added Supplements: DHA, Omega-3, Omega-6, Prebiotics
Omega-3 & 6 Source: Salmon oil, Flaxseed
Bag Sizes Available: 4lb (1.8kg), 20lb (9kg)
Suitable For: All lifestages of dogs
Who Should Buy This?: Pet parents looking for a lamb-based adult formula
Key Protein: New Zealand Free-Range Lamb
Key Benefits: Supports digestive health & skin health
Grain-Free: Yes
Taurine-Enriched: Supports heart health, aids in digestion and overall immune function, enhances skin & coat health
Added Supplements: Omega-3, Omega-6, Prebiotics
Omega-3 & 6 Source: Fish Oil
Bag Sizes Available: 4lb (1.8kg), 33lb (15kg)
Suitable For: All lifestages of small breed dogs
Who Should Buy This?: Pet parents looking for a small breed-friendly lamb formula
Key Protein: New Zealand Free-Range Lamb
Key Benefits: Supports skin & coat health, smaller kibble for small breeds
Grain-Free: Yes
Taurine-Enriched: Supports heart health, aids in digestion and overall immune function, enhances skin & coat health
Added Supplements: Omega-3, Omega-6, Prebiotics
Omega-3 & 6 Source: Fish Oil
Bag Sizes Available: 3.3lb (1.5kg)
Suitable For: All lifestages of small breed dogs
Who Should Buy This?: Pet parents looking for a small breed-friendly duck formula
Key Protein: New Zealand Free-Range Lamb
Key Benefits: Small, bite-sized kibble perfect for tiny teeth. Enriched with Omega-3 and Omega-6 fatty acids from flaxseed and fish oil to promote healthy skin and a shiny coat. Includes New Zealand superfoods like kiwifruit, green-lipped mussels, and manuka honey to support the immune system.
Grain-Free: Yes
Taurine-Enriched: Premium New Zealand Duck, Omega-3 and 6 Blend, Balanced Nutrition
Added Supplements: Omega-3, Omega-6, Prebiotics
Omega-3 & 6 Source: Flaxseed and Fish Oil
Bag Sizes Available: 3.3lb (1.5kg)
Suitable For: Adult dogs
Who Should Buy This?: Pet parents who are looking for a high protein formula with sustainably sourced fish
Key Protein: Sustainably sourced New Zealand King Salmon, Mackerel, and Hoki
Key Benefits: High protein content (40% minimum) to support muscle development. Rich in Omega-3 and Omega-6 fatty acids for healthy skin and coat. Includes Green-lipped mussel for joint health. Enhanced with Manuka honey and kiwifruit to boost the immune system.
Grain-Free: Yes
Taurine-Enriched: Enhances skin & coat health, aids in digestion and overall immune function, 40% ultra high protein
Added Supplements: Omega-3, Ultrahigh Protein, Prebiotics
Omega-3 & 6 Source: King Salmon, Mackerel, Hoki, Flaxseed, and Coconut Oil
Bag Sizes Available: 4 lbs (1.8 kg), 20 lbs (9 kg)
Support Your Dog’s Skin & Coat with the Right Food
Salmon Bleu Dry Dog Food
Salmon Bleu Dry Puppy Food
Le Lamb Dry Dog Food
Le Lamb for Small Breed
Duck Royale for Small Breed
Wild Islands NZ Pacific Catch
Suitable For
All Lifestages of Dogs
Puppies
All Lifestages of Dogs
All Lifestages of Small Breed Dogs
All Lifestages of Small Breed Dogs
Adult Dogs
Who Should Buy This?
Pet parents looking for a fish-based adult formula
Pet parents looking for a nutrient-rich puppy formula
Pet parents looking for a lamb-based adult formula
Pet parents looking for a small breed-friendly lamb formula
Pet parents looking for a small breed-friendly lamb formula
Pet parents who are looking for a high protein formula with sustainably sourced fish
Key Protein
New Zealand King Salmon
New Zealand King Salmon
New Zealand Free-Range Lamb
New Zealand Free-Range Lamb
Premium New Zealand Duck
Sustainably sourced New Zealand King Salmon, Mackerel, and Hoki
Key Benefits
Supports skin & coat health, rich in Omega-3, B-Vitamins for Growth and Development, Anti-oxidant Rich Berries against free radicals, Omega-3 Fatty Acids for Healthy Skin and Coat
Supports growth & development, rich in DHA, B-Vitamins for Growth and Development, Anti-oxidant Rich Berries against free radicals, Omega-3 from King Salmon for Skin & Coat Health
Supports digestive health & skin health
Supports skin & coat health, smaller kibble for small breeds
Small, bite-sized kibble perfect for tiny teeth.Enriched with Omega-3 and Omega-6 fatty acids from flaxseed and fish oil to promote healthy skin and a shiny coat. Includes New Zealand superfoods like kiwifruit, green-lipped mussels, and manuka honey to support the immune system.
High protein content (40% minimum) to support muscle development. Rich in Omega-3 and Omega-6 fatty acids for healthy skin and coat. Includes Green-lipped Mussel for joint health. Enhanced with Manuka Honey and Kiwifruit to boost the immune system.
Grain-Free
Taurine-Enriched
Supports heart healthAids in preventing DCM Promotes premium nutrition
Supports heart health, Aids in preventing DCM , Promotes premium nutrition
Supports heart health, aids in digestion and overall immune function, enhances skin & coat health
Supports heart health, aids in digestion and overall immune function, enhances skin & coat health
Premium New Zealand Duck, Omega-3 and 6 Blend, Balanced Nutrition
Enhances skin & coat health, aids in digestion and overall immune function, 40% ultra high protein
Added Supplements
Omega-3, Omega-6, Prebiotics
DHA, Omega-3, Omega-6, Prebiotic
Omega-3, Omega-6, Prebiotics
Omega-3, Omega-6, Prebiotics
Omega-3, Omega-6, Prebiotics
Omega-3, Ultrahigh Protein, Prebiotics
Omega-3 & 6 Source
Salmon Oil, Flaxseed
Salmon oil, Flaxseed
Fish Oil
Fish Oil
Flaxseed and Fish Oil
King Salmon, Mackerel, Hoki, Flaxseed, and Coconut Oil
Bag Sizes Available
4lb (1.8kg), 20lb (9kg), 33lb (15kg)
4lb (1.8kg), 20lb (9kg)
4lb (1.8kg), 33lb (15kg)
3.3lb (1.5kg)
3.3lb (1.5kg)
4 lbs (1.8 kg), 20 lbs (9 kg)
Dog Skin & Coat Care FAQs
Over-bathing is a common mistake! Puppies have developing skin barriers, and too many baths strip away natural oils, leading to dry, flaky skin. Reduce bath frequency (every 3-4 weeks) and use pH-balanced, puppy-safe shampoos with oatmeal or aloe vera. If flakes persist, check for mites, fungal infections, or food allergies.
Absolutely! Many puppy skin allergies stem from food sensitivities, particularly to chicken, dairy, wheat, or soy. Instead of frequent vet visits for medicated shampoos, try elimination diets with novel proteins like venison, rabbit, or fish. Also, probiotics help strengthen gut health, which in turn reduces allergic reactions.
For puppies with sensitive skin, look for:
- DHA & EPA (Omega-3s) –Found in fish oil, crucial for reducing inflammation.
- Zinc & Biotin –Supports keratin production for stronger fur.
- Colostrum & Probiotics –Helps build immunity against skin irritants.
- Evening Primrose Oil –A natural anti-inflammatory for itchy skin.
As dogs age, their immune system weakens, and their skin barrier thins, making them more prone to infections. Factors include:
- Slower cell regeneration
- Increased oil buildup (leading to bacterial overgrowth)
- Weakened immune defenses to prevent recurring infections, feed an antioxidant-rich diet, regularly clean skin folds (for breeds prone to yeast infections), and consider immune-boosting supplements like colostrum.
Puppies often go through a “coat transition” where their soft, fluffy baby fur is replaced by their adult coat. This can cause temporary dullness. However, if your pup’s coat remains lackluster, it could be due to nutritional gaps, dehydration, or an underlying health issue. Ensure they’re getting enough Omega-3s (DHA & EPA), high-quality proteins, and zinc in their diet.
Yes and no. Older dogs experience slower cell turnover and reduced oil production, which can lead to increased shedding. However, excessive shedding can signal hormonal imbalances (like hypothyroidism), nutrient deficiencies, or underlying skin conditions. If shedding is paired with bald spots, itchy skin, or coat thinning, consult your vet.
A brittle, thinning coat is often a nutrient absorption issue in seniors. As dogs age, their ability to absorb key nutrients like biotin, zinc, and Omega-6 fatty acids declines. Upgrade their diet with hydrolyzed proteins, fish oil, and vitamin E. Regular brushing also helps by distributing natural oils and improving circulation.
Dandruff in older dogs often means reduced skin hydration. Their sebaceous glands slow down with age, leading to flaky skin. Try adding coconut oil or omega-rich fish oil to their diet and consider a humidifier in colder months. If dandruff is excessive with itching, a fungal or bacterial infection might be at play.
Aside from a nutrient-dense diet,try these natural boosters:
- Egg yolks (rich in biotin)
- Sardines in water (high in Omega-3s)
- Goat’s milk or kefir (supports gut health, which affects skin)
- Coconut oil rubs (a small amount massaged into the coat can improve shine)
Thinning fur in specific areas can signal hormonal imbalances, especially hypothyroidism or Cushing’s disease. Check for other signs like weight gain, lethargy, or excessive thirst. If it’s seasonal, winter dryness might be the culprit—boosting omega-rich foods and regular gentle brushing can help stimulate hair regrowth.
Yes! Puppies require higher fat content, DHA, and protein for rapid coat development. As they transition to adult food, ensure their diet still includes:
- Essential fatty acids (for moisture retention)
- Collagen & glucosamine (for skin elasticity)
- Whole-food antioxidants (to combat environmental skin stressors)
While coat greying is genetic, oxidative stress can accelerate it. Adding antioxidant-rich foods like blueberries, turmeric, and green-lipped mussels can slow premature greying and support cell repair.
Expert Tips for Healthy Skin & Coat Care for Your Dog
Curious About Skin & Coat?
- Choosing a selection results in a full page refresh.
- Opens in a new window.
Claim your reward!
Your reward!
Copy the coupon code & use it at checkout

