Puppy Essentials:
Smart Tips for the Best Start in Life

Puppy Essentials: Smart Tips for the Best Start in Life

How to Choose the Right Food for Your Puppy

Raising a puppy is a big job—and it starts with what’s in their bowl. Here’s what to look for in food that supports healthy growth from the start:

High Protein & Calcium

Protein is essential for muscle growth, while calcium supports strong bone development. Make sure your puppy’s food includes these key ingredients to promote healthy growth.

Grain-Free and Meat-First

Real meat as the first ingredient, not fillers or by-products. This provides high-quality protein for healthy muscle development.

Small Kibble Size

Tiny bites that are easier to chew and gentler on young tummies, ensuring a comfortable eating experience.

Key Nutrients for Healthy Development

DHA for brain development, calcium for strong bones, and taurine for heart health. These essential nutrients will help your puppy grow into a healthy, happy dog.

Made in New Zealand

Crafted in New Zealand, where pure ingredients are abundant. Proudly made with the best local ingredients for your puppy’s health.

Essential Nutrients for Puppies

Puppies grow fast—and their nutrition needs to keep up. A complete and balanced diet packed with quality protein, healthy fats, taurine, and brain-boosting DHA fuels strong muscles, sharp minds, and overall wellbeing. The right nutrients early on set the foundation for a lifetime of health.

High-Quality Protein

Builds lean muscle and supports healthy growth.

Omega-3 (DHA)

Supports brain development and learning ability.

Calcium

Strengthens developing bones and teeth.

Taurine

Supports heart, vision, and overall organ health.

Vitamins & Minerals

Boosts immunity, skin health, and vitality.

Antioxidants

Helps protect developing cells and support natural defenses.

New to Puppy Parenting

Exercise & Play Ideas for Growing Puppies

Activity
Benefits
Best for Puppies With:

Short Walks

Builds stamina safely and supports joint development.

High energy or large breeds in growth stage

Training Games

Teaches obedience while boosting focus and confidence.

Easily distracted or food-motivated puppies

Play with Toys

Helps with teething, coordination, and prevents boredom.

Teething or chew-prone puppies

Social Play

Encourages healthy interaction and reduces fear of new environments.

Shy or under-socialized puppies

Rest Time

Supports growth and prevents overstimulation or injury.

All puppies—especially after active play

Choosing the Right Food for Puppies

Salmon Bleu
Viva La Venison
Wild Kangaroo & Apples
Wild Islands Forest Meat

Salmon Bleu Puppy

Crude Protein: 24% min

Kibble Type: Dry Kibble

Added Functional Ingredients: Flaxseed, Taurine, Omega-3

Grain-Free: Yes

Joint Support: Yes (Taurine, Omega-3)

Calcium Content: 1.20%

Targeted for Lifestages: All Lifestages

Viva La Venison

Crude Protein: 24% min

Kibble Type: Dry Kibble

Added Functional Ingredients: Coconut Oil, Taurine, Flaxseed

Grain-Free: Yes

Joint Support: Yes (Taurine)

Calcium Content: 1.0%

Targeted for Lifestages: All Lifestages

Wild Kangaroo & Apples

Crude Protein: 22% min

Kibble Type: Dry Kibble

Added Functional Ingredients: Apples, Flaxseed

Grain-Free: Yes

Joint Support: Yes (Taurine)

Calcium Content: 1.30%

Targeted for Lifestages: All Lifestages

Wild Islands Forest Meat

Crude Protein: 40% min

Kibble Type: Dry Kibble

Added Functional Ingredients: Coconut Oil, Organ Meats

Grain-Free: Yes

Joint Support: Yes (Taurine)

Calcium Content: 2.0%

Targeted for Lifestages: All Lifestages

Choosing the Right Food for Puppies

Enhance your dog's well-being with our premium products designed for puppies.
Salmon Bleu Puppy Salmon Bleu Puppy
Viva La Venison Viva La Venison
Wild Kangaroo & Apples Wild Kangaroo & Apples
Wild Islands Forest Meat Wild Islands Forest Meat

Crude Protein

26%

24%

22%

40%

Kibble Type

Dry Kibble

Dry Kibble

Dry Kibble

Dry Kibble

Added Functional Ingredients

Flaxseed, Taurine, Omega-3

Coconut Oil, Taurine, Flaxseed

Apples, Flaxseed

Coconut Oil, Organ Meats

Grain-Free

Heart Health Support

Yes (Taurine, Omega-3)

Yes (Taurine)

Yes (Taurine)

Yes (Taurine)

Calcium Content

1.20%

1.0%

1.30%

2.0%

Targeted for Lifestages

All Lifestages, Puppy

All Lifestages

All Lifestages

All Lifestages

Raising & Caring for Puppies FAQs

Puppies typically need to eat 3 to 4 small meals a day. As they grow, you can gradually reduce to 2 meals. Always follow feeding guidelines based on their weight and age.

Choose a complete and balanced food made specifically for puppies. Look for meat as the first ingredient, a small kibble size, and added nutrients like DHA, calcium, and taurine. Grain-free formulas with novel proteins are great for sensitive pups.

Right away! Puppies are most receptive between 8 and 16 weeks old. Keep sessions short, positive, and reward-based. Even simple commands like “sit” and “come” build good habits.

Start slow. A few short walks and play sessions each day are enough at first. Avoid long runs or intense play, especially for large breed puppies whose joints are still developing.

Healthy weight gain, bright eyes, a shiny coat, and steady energy levels are good signs. If you're unsure, check in with your vet—they can track your puppy’s growth and adjust their diet if needed.

Most puppies transition to adult food around 12 months old, but large breeds may need longer. Look for signs like reaching adult size and decreased appetite. Your vet can confirm the right timing.

Curious About Puppies?