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Single Protein, Chicken-Free Nutrition
At Addiction, we believe pets deserve food made from real, pure ingredients. That’s why our hypoallergenic recipes use single proteins like kangaroo or venison, which are easier to digest and less likely to cause sensitivities.
Our recipes are also chicken-free, eliminating a common allergen that can cause digestive or skin issues. This clean, balanced diet supports healthy digestion, strong muscles, and overall well-being for pets with food sensitivities.
Why Choose Single-Protein Formulas?
One Premium Protein Source
Each recipe uses high-quality protein, making it easier for sensitive pets to digest and absorb nutrients.
Gentle on Sensitive Stomachs
Designed to be gentle on delicate digestive systems, our formulas are free from common allergens, providing relief from digestive discomfort.
Limited Ingredients
Fewer components mean smoother digestion and better nutrient absorption, reducing the risk of food sensitivities and promoting overall digestive health.
Responsibly Sourced
Our proteins are responsibly sourced and prepared with gentle, low-temperature methods to preserve natural goodness while ensuring sustainability and ethical practices.
Why Chicken-Free Matters
Freedom from the #1 Pet Allergen
Chicken is one of the most common protein allergens in pet food. Over time, repeated exposure can cause itchiness, ear irritation, or digestive upset. Our chicken-free recipes help pets feel comfortable again without sacrificing taste or nutrition.
The Chicken-Free Difference
Fewer Allergy Triggers
No chicken, beef, wheat, soy, or corn.
Healthy Skin & Coat
With coconut oil to nourish from within.
Gentle on Digestion
Simple, wholesome ingredients pets recognize.
Wholesome and Nourishing
Essential nutrients your pet needs for a healthy life.
Unlock the Power of Novel Proteins
Exploring Fresh, Nourishing Choices for Your Pet’s Diet
Pets with allergies often react to common proteins like chicken or beef. Novel proteins like kangaroo, venison, and brushtail are less likely to trigger allergies and provide unique health benefits. Kangaroo is lean and rich in amino acids, venison supports immunity with omega-3s, and brushtail is easily digestible and low in fat. These proteins offer a safe, nutritious alternative for pets with sensitivities, promoting better digestion and overall health.
The Benefits of Switching to Novel Proteins
Less Likely to Trigger Sensitivities
Ideal for pets prone to common protein allergies, such as chicken or beef, helping reduce allergic reactions and digestive discomfort.
Easier Digestion
Gentle on sensitive stomachs, novel proteins like venison and kangaroo promote smoother digestion and are less likely to irritate the gut.
Rich in Nutrients
Packed with amino acids, iron, and omega-3 fatty acids, which support muscle health, immune function, and a shiny coat.
Sustainably Sourced
Our proteins come from New Zealand’s ethical and sustainable farms, ensuring high-quality ingredients while supporting animal welfare and environmental responsibility.
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Meet Our Novel Proteins
Nurturing Your Pet with Nature’s Best
Kangaroo, venison, and brushtail are sustainably sourced proteins that are less likely to cause allergies. Kangaroo is lean and nutrient-rich from wild populations, while venison comes from free-range herds in New Zealand’s forests. Brushtail, responsibly raised by New Zealand farmers, is part of sustainable harvesting programs. These ethical, low-impact proteins provide high-quality nutrition with minimal environmental impact.
Kangaroo
A novel, ultra-lean red meat that’s naturally low in fat and high in iron. Ethically wild-harvested for clean, hypoallergenic nutrition that’s gentle on digestion.
Brushtail
A uniquely New Zealand protein that’s eco-friendly and naturally high in omega-3s to support skin and coat health.
Venison
Free-range protein sourced from New Zealand’s pristine forests, venison is a lean, nutrient-dense protein that’s rich in iron and full of natural flavor for higher palatability.
Made the New Zealand Way
Safety, Quality, and Care in Every Bite
Proudly crafted in New Zealand—home to some of the world’s cleanest air, water, and pastures. Our state-of-the-art facility uses gentle air-drying and slow-cooking methods to retain nutrition and flavor.
Why New Zealand Quality Matters
World-Class Standards
New Zealand’s clean environment and strict food safety regulations ensure every ingredient we source is of the highest quality.
Low-Temperature Cooking
Our gentle cooking method preserves vital nutrients, vitamins, and natural flavors, giving your pet the best nutrition.
100% Traceable
We offer full traceability, so you can trust where your pet's food comes from, ensuring ethical and sustainable sourcing.
No Preservatives
Free from artificial additives, providing natural, wholesome nutrition.
Chicken-Free Nutrition You Can Trust. Taste Pets Can’t Resist.
NutriFlavor™ Taste That Completes Nutrition
Even the most nutritious food should taste irresistible — and that’s exactly what Addiction’s NutriFlavor™ Technology delivers. Each single-protein, chicken-free recipe is coated in layers of savory oils and rich broths to bring out the natural flavor of real New Zealand meats. Loved by picky eaters and sensitive pets alike, every bite offers the perfect balance of taste and nourishment for healthier, happier mealtimes.
Why Pet Parents Choose Addiction's Sensitive Care
Our Sensitive Care range features meat-first, hypoallergenic formulas made with high-quality proteins like venison and kangaroo. These are 100% chicken-free and free from artificial fillers, these recipes are designed to support sensitive pets with easier digestion and healthy skin and coat.
Single-Protein, 100% Chicken-Free Formulas
Gentle on digestion and ideal for allergy-prone pets.
Supports Skin, Coat, and Digestive Health
Hypoallergenic formula with nutrient-dense oils and minerals.
No Artificial Preservatives or Fillers
Just clean, wholesome nutrition.
Made in New Zealand
and trusted by pet parents worldwide.
Our Sensitive Care Range
Novel, single‑protein, chicken-free recipes using wild kangaroo or venison provide hypoallergenic, limited‑ingredient nutrition. These grain‑free meals nourish skin and digestion with flaxseed and coconut oil. Addiction's Sensitive Care range also includes the meat‑free Zen Vegetarian option for dogs with meat sensitivities.
Also Available in the Following Stores:
FAQs
It means each recipe uses just one protein source, like venison or kangaroo. This makes it easier for pets with food sensitivities to digest and thrive.
No, all our Sensitive Care recipes are chicken-free and beef-free to reduce common allergy triggers.
Addiction uses novel proteins like venison, kangaroo, and brushtail — meats that most pets haven’t been exposed to. These proteins are less likely to trigger allergic reactions, making them ideal for pets with sensitive or allergy-prone systems.
Yes, we source from trusted farms across New Zealand and Australia, focusing on quality, sustainability, and traceability.
Common signs include itchy skin, ear infections, paw licking, or upset stomach. If you notice these signs, consult your vet and consider a limited-ingredient, single-protein diet. Read more about food allergies here.
Gradually transition over 7–10 days by mixing small amounts of Addiction with your pet’s current food, increasing the ratio until they’re eating only Addiction.
Start with a novel protein like venison or kangaroo. Our Sensitive Care range is perfect for pets with food allergies and sensitivities.
Yes! Mixing formats adds texture and moisture. Just be sure to adjust the portions to meet your pet’s daily needs.
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