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Single-Protein, Nutrient-Dense
Addiction’s Sensitive Care range features single-protein formulas designed to minimize allergens and simplify digestion. With high-quality proteins like venison or kangaroo, our recipes reduce food sensitivities while delivering essential nutrients for your pet’s health.
Packed with nutrient-rich oils, fruits, and superfoods, our formulas support healthy skin, aid digestion, and provide a balanced diet for your pet’s long-term wellness.
Why Choose Addiction?
For over 20 years, Addiction has been trusted by pet owners for hypoallergenic,
nutrient-rich nutrition that supports sensitive pets. Here's why:
Proven Hypoallergenic Expertise
Novel single proteins (like venison and kangaroo) help reduce food allergies, skin irritation, and digestive discomfort.
Clean, Thoughtful Ingredients
Only high-quality, ethical proteins and wholesome ingredients — no artificial flavors and colors
Designed for Sensitive Systems
Perfect for pets with food sensitivities or digestive issues, promoting a healthy gut and healthy skin and coat.
Built on 20+ Years of Expertise
A long history of crafting pet food that both pets and owners love and trust.
Why Choose Addiction’s Sensitive Care Formulas
Single-Protein Recipes
Each formula uses one premium protein for a clean, nutrient-dense source that’s easy to digest and helps reduce sensitivities.
Pure, Quality Ingredients
Packed with high-quality ingredients like green-lipped mussel and manuka honey to support overall health and vitality.
Visible Results
Enjoy firmer stools, shinier coats, stronger muscles, and more energy—thanks to nutrient-rich, carefully selected ingredients.
Crafted with Care
Made in New Zealand with strict quality standards, ensuring the best care for your pet and the planet.
Why Nutrient Density Matters for Sensitive Pets
Nutrient-dense food means your pet gets the maximum benefit from every bite, with fewer meals needed. Addiction’s Sensitive Care recipes are carefully formulated to support sensitive systems, delivering concentrated nourishment with visible results.
The Nutrient-Dense Advantage
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What Makes Our Sensitive Care Range Different
When your pet experiences discomfort from food, the right nutrition can make all the difference. Developed through years of nutrition research, Addiction’s Sensitive Care range is gentle on digestion and kind to the skin — helping your pet feel their best, one bowl at a time.
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Simple, High-Quality Recipes
Each recipe is crafted with a single, premium New Zealand protein like venison or kangaroo, designed to support easy digestion and minimize food sensitivities.
No Chicken, Wheat, Soy, or Corn
Avoids common allergens that often cause itching or stomach upset.
Limited-Ingredient Simplicity
Fewer ingredients mean less chance of food reactions and better nutrient absorption.
Coconut Oil for Skin & Coat Health
Naturally nourishing to promote a shiny coat and soothe dry, irritated skin.
Unlock the Power of Novel Proteins
Gentle, Nutrient-Rich Proteins for Easy Digestion
Pets with allergies often react to common proteins like chicken or beef. Novel proteins like kangaroo and venison are less likely to trigger allergies and provide unique health benefits. Kangaroo is lean and rich in amino acids, venison supports immunity with omega-3s, and brushtail is easily digestible and low in fat. These proteins offer a safe, nutritious alternative for pets with sensitivities, promoting better digestion and overall health.
Also Available in the Following Stores:
Meet Our Novel Proteins
Every Great Meal Starts With Exceptional Protein
Kangaroo and venison are sustainably sourced proteins that are less likely to cause allergies. Kangaroo is lean and nutrient-rich from wild populations, while venison comes from free-range herds in New Zealand’s forests. These ethical, low-impact proteins provide high-quality nutrition with minimal environmental impact.
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Kangaroo
A novel, ultra-lean red meat that’s naturally low in fat and high in iron. Ethically wild-harvested for clean, hypoallergenic nutrition that’s gentle on digestion.
Venison
Free-range protein sourced from New Zealand’s pristine forests, venison is a lean, nutrient-dense protein that’s rich in iron and full of natural flavor for higher palatability.
Choosing The Right Protein
Learn more about how novel proteins like kangaroo and venison compare to common proteins such as chicken and beef for a balanced, nutritious diet.
Benefits
Novel Proteins (Kangaroo, Venison)
Common Proteins (Chicken, Beef)
Why It Matters
Allergy-Friendly
✓
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Less likely to trigger allergic reactions
Reduces Inflammation Risks
✓
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Aids in managing inflammation for optimal joint, skin, and digestive function.
Leaner & Nutrient-Rich
✓
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Low in fat, packed with protein
Gentle for Sensitive Skin
✓
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Ideal for pets prone to allergies or sensitivities
Crafted in New Zealand, Made for Sensitive Pets
Sustainably Sourced, Nutrient-Dense Quality
Proudly made in New Zealand with single-protein, chicken-free recipes using novel meats and gentle cooking methods. Each batch delivers clean, allergy-friendly nutrition that’s as pure as the land it comes from.
World-Class Standards
New Zealand’s clean environment and strict food safety regulations ensure every ingredient we source is of the highest quality.
Low-Temperature Cooking
Our gentle cooking method preserves vital nutrients, vitamins, and natural flavors, giving your pet the best nutrition.
100% Traceable
We offer full traceability, so you can trust where your pet's food comes from, ensuring ethical and sustainable sourcing.
No Artificial Colors & Flavors
Free from artificial colors and flavors, providing natural, wholesome nutrition.
Nutrition You Can Trust. Nutrition Pets Love.
NutriFlavor™: Proven Taste for Nutrient-Dense Meals
Each bite of Addiction’s single-protein recipe is coated with savory oils and rich broths through our NutriFlavor™ Technology, enhancing both taste and nutrition. It’s nutrient-dense, meat-first food that pets find irresistible — crafted to deliver complete nourishment in every mouthful.
Peace of Mind with Single-Protein Nutrition
Feed Smarter with Nutrient-Dense Meals
Addiction’s Sensitive Care range is perfect for pet parents who want to feed smarter, not more. Our carefully crafted recipes provide visible results with fewer meals, ensuring every bite counts toward your pet’s long-term health and well-being.
Better Nutrition Starts Here
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Our Sensitive Care Range
Novel, single‑protein, chicken-free recipes using wild kangaroo or venison provide hypoallergenic, limited‑ingredient nutrition. These grain‑free meals nourish skin and digestion with flaxseed and coconut oil. Addiction's Sensitive Care range also includes the meat‑free Zen Vegetarian option for dogs with meat sensitivities.
FAQs
It means each recipe uses just one protein source, like venison or kangaroo. This makes it easier for pets with food sensitivities to digest and thrive.
No, all our Sensitive Care recipes are chicken-free and beef-free to reduce common allergy triggers.
Addiction uses novel proteins like venison, kangaroo, and brushtail — meats that most pets haven’t been exposed to. These proteins are less likely to trigger allergic reactions, making them ideal for pets with sensitive or allergy-prone systems.
Yes, we source from trusted farms across New Zealand and Australia, focusing on quality, sustainability, and traceability.
Common signs include itchy skin, ear infections, paw licking, or upset stomach. If you notice these signs, consult your vet and consider a limited-ingredient, single-protein diet. Read more about food allergies here.
Gradually transition over 7–10 days by mixing small amounts of Addiction with your pet’s current food, increasing the ratio until they’re eating only Addiction.
Start with a novel protein like venison or kangaroo. Our Sensitive Care range is perfect for pets with food allergies and sensitivities.
Yes! Mixing formats adds texture and moisture. Just be sure to adjust the portions to meet your pet’s daily needs.
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