Single Protein, Chicken-Free Nutrition

At Addiction, we believe pets deserve food made from real, pure ingredients. That’s why our hypoallergenic recipes use single proteins like kangaroo or venison, which are easier to digest and less likely to cause sensitivities.

Our recipes are also chicken-free, eliminating a common allergen that can cause digestive or skin issues. This clean, balanced diet supports healthy digestion, strong muscles, and overall well-being for pets with food sensitivities.

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Why Choose Addiction?

For over 20 years, Addiction has been trusted by pet owners for hypoallergenic,

nutrient-rich nutrition that supports sensitive pets. Here's why:

Proven Hypoallergenic Expertise

Novel single proteins (like venison and kangaroo) help reduce food allergies, skin irritation, and digestive discomfort.

Clean, Thoughtful Ingredients

Only high-quality, ethical proteins and wholesome ingredients — no artificial flavors and colors.

Designed for Sensitive Systems

Perfect for pets with food sensitivities or digestive issues, promoting a healthy gut and healthy skin and coat.

Built on 20+ Years of Expertise

A long history of crafting pet food that both pets and owners love and trust.

Why Chicken-Free Matters

Freedom from the #1 Pet Allergen

Chicken is one of the most common protein allergens in pet food. Over time, repeated exposure can cause itchiness, ear irritation, or digestive upset. Our chicken-free recipes help pets feel comfortable again without sacrificing taste or nutrition.


The Chicken-Free Difference

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Fewer Allergy Triggers

No chicken, beef, wheat, soy, or corn.

Healthy Skin & Coat

With coconut oil to nourish from within.

Gentle on Digestion

Simple, wholesome ingredients pets recognize.

Wholesome and Nourishing

Essential nutrients your pet needs for a healthy life.

FAQs

It means each recipe uses just one protein source, like venison or kangaroo. This makes it easier for pets with food sensitivities to digest and thrive.

No, all our Sensitive Care recipes are chicken-free and beef-free to reduce common allergy triggers.

Addiction uses novel proteins like venison, kangaroo, and brushtail — meats that most pets haven’t been exposed to. These proteins are less likely to trigger allergic reactions, making them ideal for pets with sensitive or allergy-prone systems.

Yes, we source from trusted farms across New Zealand and Australia, focusing on quality, sustainability, and traceability.

Common signs include itchy skin, ear infections, paw licking, or upset stomach. If you notice these signs, consult your vet and consider a limited-ingredient, single-protein diet. Read more about food allergies here.

Gradually transition over 7–10 days by mixing small amounts of Addiction with your pet’s current food, increasing the ratio until they’re eating only Addiction.

Start with a novel protein like venison or kangaroo. Our Sensitive Care range is perfect for pets with food allergies and sensitivities.

Yes! Mixing formats adds texture and moisture. Just be sure to adjust the portions to meet your pet’s daily needs.