Product Description:
Fuel your dog’s vitality with MEGA Lamb & Beef, a protein-rich recipe crafted in New Zealand with premium free-range lamb and beef. This complete and balanced formula combines wholesome fruits, vegetables, and amino acids to nourish dogs of all breeds. Enriched with glucosamine and chondroitin for joint support, taurine for heart and eye health, and antioxidants for immune defense, MEGA supports strength, mobility, and everyday wellness. Designed with a larger kibble size to encourage chewing, support dental health, and aid digestion, it’s the natural choice for dogs who thrive on hearty red meats. For Complete Lifestage Nutrition, pair it with MEGA Puppy and MEGA Senior to ensure your dog thrives at every stage of life.

Key Benefits:

- Premium Proteins: New Zealand lamb & beef as first ingredients for strong muscles
- Joint Support: Glucosamine & chondroitin promote healthy mobility
- Heart & Eye Health: Taurine-enriched for cardiovascular and vision support
- Sensitive Digestion: Grain-free and free from Big 9 allergens for easier digestion
- Skin & Coat: Omega fatty acids from flaxseed support skin health and a glossy coat
- Immune Boost: Antioxidant-rich fruits and vegetables strengthen defenses
- Large Kibble: Designed to encourage chewing, slow feeding, and support dental health
- Complete Lifestage Nutrition: Best matched with MEGA Puppy and MEGA Senior for total nutrition across all life stages

Specially tailored for medium to large breeds — like Huskies, German Shepherds, Great Danes, Golden Retrievers, Labradors, Boxers, and Rottweilers — but loved by adult dogs of all sizes.

Give your dog premium nutrition with Addiction Salmon Bleu Grain-Free Dry Dog Food. Made with New Zealand King Salmon as the #1 ingredient, this protein-rich recipe provides complete and balanced nutrition for dogs of all breeds and life stages.

Naturally rich in Omega-3 and Omega-6 fatty acids, Salmon Bleu helps support healthy skin, a shiny coat, brain function, joint mobility and healthy digestion. Made with sustainably sourced salmon, antioxidant-rich berries, herbs and natural fish oils, this grain-free recipe delivers wholesome nutrition without artificial colours, flavours or preservatives.

Key Benefits

• New Zealand King Salmon as the #1 ingredient
• Grain-free recipe with highly digestible protein
• Rich in Omega-3 & Omega-6 for healthy skin and a shiny coat
• Supports healthy joints with natural fish oils and glucosamine
• Prebiotics and fibre promote healthy digestion
• Antioxidant-rich berries and herbs support immune health
• Complete and balanced nutrition for all life stages
• Made without artificial colours, flavours or preservatives

Support your dog's health with Addiction Zen Vegetarian Dry Dog Food, a complete and balanced plant-based recipe developed with a veterinarian and clinical nutritionist. Made with premium vegetarian ingredients, this carefully formulated recipe is ideal for adult dogs with food sensitivities, meat allergies or owners looking for a meat-free alternative.

Crafted with wholesome ingredients including oats, rice and peas, Zen Vegetarian is enriched with coconut oil, flaxseed, taurine, vitamins and minerals to help support healthy digestion, healthy skin, a shiny coat and overall wellbeing.

Made without animal proteins, artificial colours, flavours or preservatives, this nutritious recipe delivers balanced everyday nutrition while supporting a more sustainable lifestyle.

Key Benefits

• 100% plant-based vegetarian recipe
• Complete and balanced nutrition for adult dogs
• Ideal for dogs with meat allergies and food sensitivities
• Gentle, easily digestible ingredients support digestive health
• Coconut oil and flaxseed help maintain healthy skin and a shiny coat
• Added taurine supports heart and eye health
• Made with premium non-GMO ingredients
• No artificial colours, flavours or preservatives
• Developed with a veterinarian and clinical nutritionist

Product Description: 
Embark on a nourishing journey with Addiction Wild Islands Pacific Catch Dry Dog Food, inspired by the primal diet of wild canines. Crafted in New Zealand, this premium, grain-free recipe combines New Zealand King Salmon, Mackerel, Hoki, and eggs to deliver the essence of the Pacific straight to your dog’s bowl. Enhanced with our unique Immune Boost Blend — Green-lipped Mussel, Manuka Honey, and Kiwifruit — Pacific Catch naturally supports your dog’s skin, coat, and immune health. With nutrient-rich superfoods and no artificial additives, it’s a complete, balanced diet that brings together the best of New Zealand for your dog’s vitality and wellbeing.

Key Benefits:  
- Ultra-High Protein: 40% protein content from premium fish and eggs for lean muscle and energy
- Grain-Free Formula: No potato, corn, soy, or wheat — ideal for sensitive dogs
- Omega-Rich Blend: Abundant omega-3 & 6 from fish and flaxseed for healthy skin and a shiny coat
- Joint Support: Green-lipped Mussel provides natural glucosamine and chondroitin
- Skin, Coat & Immune Health: Our Immune Boost Blend of Green-lipped Mussel, Manuka Honey, and Kiwifruit works together to nourish skin, enhance coat quality, and strengthen immune defenses
- Digestive Health: Highly digestible ingredients with added prebiotics and fiber
- Clean & Natural: No artificial colors, flavors, or preservatives; made with locally sourced ingredients

This Complete & Balanced formula is suitable for all breeds and life stages.

Give your dog the nutrition nature intended with Addiction Viva La Venison Grain-Free Dry Dog Food. Proudly made in New Zealand, this premium recipe features free-range venison as the first ingredient, providing a highly digestible novel protein source that's ideal for dogs with food sensitivities or allergies to common proteins.

Formulated as a limited ingredient diet with a single animal protein, this grain-free recipe combines premium venison with antioxidant-rich fruits and vegetables, prebiotics and omega fatty acids to help support healthy digestion, skin, coat and immune health.

Free from grains, gluten, wheat, corn, soy, potato, chicken and dairy, Viva La Venison delivers complete and balanced nutrition for dogs of all life stages (excluding large breed puppies), without artificial colours, flavours or preservatives.

Key Benefits

• Free-range New Zealand venison as the first ingredient
• Novel protein recipe for dogs with food sensitivities
• Limited ingredient, single-protein formula
• Grain-free recipe with no wheat, corn, soy or potato
• Omega-3 fatty acids and coconut oil support healthy skin and a shiny coat
• Natural prebiotics help support healthy digestion
• Antioxidant-rich fruits and vegetables help support immune health
• Complete and balanced nutrition for all life stages (excluding large breed puppies)
• No artificial colours, flavours or preservatives
• Proudly made in New Zealand

Product Description:
Wild Kangaroo & Apples is formulated for dogs of all life stages—including puppies, adults, and seniors—who have skin or digestive sensitivities. This limited ingredient diet features wild Australian kangaroo as a novel, premium protein source, making it an excellent choice for dogs with food allergies. The recipe is enriched with apples for natural fiber and antioxidants, and includes coconut oil to promote gentle digestion. Hypoallergenic and thoughtfully balanced, it is free from common allergens such as chicken, poultry, wheat, potatoes, corn, soy, and gluten.

Key Benefits:

Real Kangaroo Meat as #1 Ingredient: Lean, high-quality meat supports healthy weight management and muscle development.
Healthy Lifestyle: Low in cholesterol and fat, with high levels of conjugated linoleic acid (CLA), antioxidants, and phytonutrients from fruits and vegetables.
Wholesome Goodness: Apples add a natural sweetness and immune-boosting benefits for overall vitality.
Eco-Friendly Commitment: Addiction leads the way in using sustainable, eco-friendly meats to support environmental responsibility.

Product Description:  
Inspired by the natural, protein-rich diets of wild canines, Wild Islands Island Birds delivers an ultra-premium, whole prey recipe crafted in New Zealand. Featuring free-range Duck, Turkey, Chicken, and nutrient-dense organ meats, this grain-free formula is enriched with whole eggs for superior digestibility and nutrition. Superfoods like Green-lipped Mussel, Manuka Honey, and Kiwifruit provide powerful antioxidants and support joint, immune, and digestive health. With no grains, fillers, or artificial additives, Island Birds offers a clean, high-meat diet that supports your dog’s vitality at every stage of life.

Key Benefits: 
- Ultra High Protein: 40% protein from premium, free-range poultry and eggs for lean muscle support  
- Novel Proteins: Unique New Zealand Duck and Turkey reduce risk of food intolerances  
- Superfood Boost: Green-lipped Mussel, Manuka Honey, and Kiwifruit for joint, immune, and digestive health  
- Grain & Filler Free: No potato, corn, soy, wheat, or artificial additives for a cleaner diet  
- Omega Rich: Flaxseed and eggs provide essential fatty acids for healthy skin and coat  
- Ancestral Diet: Mimics natural canine nutrition for optimal wellbeing

This complete & balanced formula is suitable for all breeds and life stages.

Product Description:
Unleash your dog’s wild side with Addiction Wild Islands Forest Meat Recipe Dry Dog Food — a high-protein formula with 40% protein content inspired by the ancestral diet of wild canines. Crafted with free-range New Zealand venison, nutrient-rich organ meats, and superfoods like Green-lipped Mussel and Manuka Honey, it delivers primal nutrition to fuel lean muscle, sustained energy, and overall vitality. Air-dried to lock in natural goodness and free from grains, this premium recipe supports your dog’s well-being — naturally and deliciously.

Key Benefits:
- Optimal Protein Content: 40% protein inspired by dogs’ primal needs, supporting muscle development, energy, and vitality
- Novel Protein Source: Free-range New Zealand venison as the #1 ingredient, ideal for dogs with sensitivities
- Whole Prey Nutrition: Includes venison heart, tripe, and organ meats for balanced, ancestral nourishment
- Grain-Free Formula: No potato, corn, soy, or wheat — minimizes common allergens and supports digestion
- Joint & Immune Support: Green-lipped Mussel and Manuka Honey provide natural anti-inflammatory and antioxidant benefits
- Enhanced Amino Acids: Eggs and fish meal boost protein quality and palatability
- Omega-Rich Shine: Flaxseed and wild meats promote healthy skin and a glossy coat

This complete & balanced formula is suitable for all breeds and life stages, including dogs requiring novel protein diets.

Product Description:  
Addiction Salmon Bleu Dry Puppy Food is a premium, grain-free formula crafted in New Zealand with New Zealand King Salmon as the #1 ingredient. Specially designed for growing puppies, this recipe delivers complete and balanced nutrition with a focus on high-quality, sustainable ingredients. Enhanced with sun-kissed berries, herbs, and essential nutrients, Salmon Bleu supports healthy development, digestion, and vitality—making it the ideal choice for your puppy’s first adventures.

Key Benefits: 
- Strong Growth: High-quality protein and balanced calcium-phosphorus levels support muscle, bone, and teeth development.  
- Omega-Rich Salmon: New Zealand King Salmon provides DHA and omega-3s for healthy brain, eye, skin, and coat development.  
- Immune Support: Antioxidants and vitamins from berries and vegetables help strengthen your puppy’s immune system.  
- Digestive Health: Prebiotics and fiber from natural sources promote gentle, healthy digestion.  
- Sustainable Sourcing: Salmon rated “Best Choice” for safety and sustainability by Monterey Bay Aquarium’s Seafood Watch.  
- No Nasties: Free from grains, fillers, artificial colors, flavors, and preservatives for pure, wholesome nutrition.

Ideal for puppies of all breeds and sizes. Formulated for the puppy lifestage.

Product Description:  
Every dog deserves a meal crafted from nature’s finest ingredients. Addiction's Le Lamb features premium, free-range New Zealand lamb as the star ingredient, blended with wholesome fruits and vegetables for a complete, balanced, and savory meal. Enhanced with prebiotics, chelated minerals, and taurine, this grain-free recipe is gently air-dried to preserve nutrients and flavor, making it ideal for dogs with sensitivities and discerning palates.

Key Benefits:  
- Premium Protein: New Zealand grass-fed lamb supports healthy muscle development   
- Digestive Health: Flaxseed prebiotics and grain-free formula aid digestion and promote beneficial gut bacteria  
- Skin & Coat: Balanced Omega-3 & 6 fatty acids nourish skin and promote a shiny coat  
- Immune Support: Rich in natural antioxidants from cranberries, blueberries, and turmeric  
- Heart & Eye Health: Supplemented with taurine for cardiovascular and vision support  
- Natural & Safe: No GMOs, added growth hormones, artificial colors, flavors, or preservatives  
- Nutrient Absorption: Chelated minerals enhance nutrient uptake for overall well-being  

This Complete & Balanced formula is suitable for dogs of all breeds and life stages except large breed puppies.

Product Description:
Give your small dog the best with Le Lamb, a premium, grain-free recipe made with New Zealand grass-fed lamb as the #1 ingredient. Specially crafted for small breeds, Le Lamb features bite-sized kibble for easy chewing and digestion, and is enriched with superfoods like flaxseed, cranberries, blueberries, and turmeric to support holistic health. With no artificial colors, flavors, or preservatives, and a simple ingredient list, Le Lamb is ideal for dogs with sensitivities or allergies. Made in New Zealand under strict food safety standards, this formula delivers balanced nutrition for puppies, adults, and seniors of all small breeds.

Key Benefits:  
- Small Kibble Size: Perfect for small breed dogs, promoting easier chewing and digestion  
- Premium Protein: New Zealand grass-fed lamb is free from artificial growth hormones and steroids for overall health  
- Grain-Free Formula: Ideal for dogs with grain sensitivities or allergies  
- Skin & Coat Health: Balanced omega-3 and omega-6 from flaxseed and fish oil for a shiny coat  
- Immune Support: Superfoods like cranberries, blueberries, and turmeric for antioxidant and anti-inflammatory benefits  

This formula is complete and balanced, making it suitable for toy and small dogs of all breeds and life stages. This includes breeds such as Jack Russel Terrier, Miniature Pinscher, Papillon, Poodle, Mini Poodle, Toy Poodle, Maltipoo, Cavapoo, Shih Tzus, Pomeranian, Maltese, Yorkshire Terrier, Chihuahua, Mini Schnauzer, Bichon Frise, Dachshund, Beagle and more.