Product Description:
Unleash your dog’s wild side with Addiction Wild Islands Forest Meat Recipe Dry Dog Food — a high-protein formula with 40% protein content inspired by the ancestral diet of wild canines. Crafted with free-range New Zealand venison, nutrient-rich organ meats, and superfoods like Green-lipped Mussel and Manuka Honey, it delivers primal nutrition to fuel lean muscle, sustained energy, and overall vitality. Air-dried to lock in natural goodness and free from grains, this premium recipe supports your dog’s well-being — naturally and deliciously.

Key Benefits:
- Optimal Protein Content: 40% protein inspired by dogs’ primal needs, supporting muscle development, energy, and vitality
- Novel Protein Source: Free-range New Zealand venison as the #1 ingredient, ideal for dogs with sensitivities
- Whole Prey Nutrition: Includes venison heart, tripe, and organ meats for balanced, ancestral nourishment
- Grain-Free Formula: No potato, corn, soy, or wheat — minimizes common allergens and supports digestion
- Joint & Immune Support: Green-lipped Mussel and Manuka Honey provide natural anti-inflammatory and antioxidant benefits
- Enhanced Amino Acids: Eggs and fish meal boost protein quality and palatability
- Omega-Rich Shine: Flaxseed and wild meats promote healthy skin and a glossy coat

This complete & balanced formula is suitable for all breeds and life stages, including dogs requiring novel protein diets.

Product Description:  
Inspired by the natural, protein-rich diets of wild canines, Wild Islands Island Birds delivers an ultra-premium, whole prey recipe crafted in New Zealand. Featuring free-range Duck, Turkey, Chicken, and nutrient-dense organ meats, this grain-free formula is enriched with whole eggs for superior digestibility and nutrition. Superfoods like Green-lipped Mussel, Manuka Honey, and Kiwifruit provide powerful antioxidants and support joint, immune, and digestive health. With no grains, fillers, or artificial additives, Island Birds offers a clean, high-meat diet that supports your dog’s vitality at every stage of life.

Key Benefits: 
- Ultra High Protein: 40% protein from premium, free-range poultry and eggs for lean muscle support  
- Novel Proteins: Unique New Zealand Duck and Turkey reduce risk of food intolerances  
- Superfood Boost: Green-lipped Mussel, Manuka Honey, and Kiwifruit for joint, immune, and digestive health  
- Grain & Filler Free: No potato, corn, soy, wheat, or artificial additives for a cleaner diet  
- Omega Rich: Flaxseed and eggs provide essential fatty acids for healthy skin and coat  
- Ancestral Diet: Mimics natural canine nutrition for optimal wellbeing

This complete & balanced formula is suitable for all breeds and life stages.

Product Description:

New Zealand is home to the highest-quality and sustainably-sourced venison, making it the perfect foundation for our Homestyle Venison & Cranberry Air-Dried Dog Food. This recipe combines premium, free-range venison with a vibrant medley of superfoods—carrots, flaxseed, papayas, cranberries, blueberries, mangoes, apples, and leafy greens—to deliver a meal that is both nourishing and delicious. The air-dried process gently preserves nutrients and flavor, resulting in a soft, “meat-muesli” texture that dogs love. This recipe is complete and balanced for adult dogs, but can also be used as a topper for all lifestages. Ideal for sensitive dogs, this formula is free from common allergens and offers flexible serving options to suit every preference.

Key Benefits:

- Premium New Zealand Venison: Ethically sourced, lean protein for optimal nutrition and taste.
- Superfood Blend: Enriched with fruits, vegetables, and flaxseed for antioxidants, fiber, and natural vitality.
- Gentle Air-Dried Process: Low-temperature drying locks in nutrients and creates a soft, palatable texture.
- Allergy-Friendly Formula: Free from chicken, beef, lamb, wheat, corn, soy, and gluten—ideal for sensitive dogs.
- Wholesome Grains & Prebiotics: Wholesome grains and prebiotics from flaxseed help promote digestive health.
- Versatile Feeding: Serve as a complete meal for adults, rehydrate for a softer texture, or use as a topper for all lifestages.
- Supports Skin & Digestion: Coconut oil and prebiotics promote healthy skin, coat, and digestive wellness.

Product Description:  
Addiction Meaty Bites Venison Recipe treats are crafted with premium free-range New Zealand venison as the #1 ingredient, offering a hypoallergenic, grain-free reward for your dog. These soft, meaty bites are perfect for training or everyday indulgence, featuring a limited-ingredient, novel protein formula ideal for sensitive dogs. Made with natural ingredients and enriched with coconut oil, each treat supports healthy skin and a shiny coat, while being free from artificial additives. Sourced and made in New Zealand, these treats deliver superior quality and irresistible taste for dogs of all ages.

Key Benefits:  
- Real Venison First: Free-range New Zealand venison is the #1 ingredient  
- Hypoallergenic Formula: Ideal for dogs with food sensitivities or allergies  
- Grain & Gluten Free: Supports healthy digestion and sensitive stomachs  
- Soft & Meaty Texture: Perfect for training, rewarding, or everyday occasions
- Natural Ingredients: No artificial colors, flavors, or preservatives  
- Skin & Coat Health: Enriched with coconut oil and omega fatty acids  
- Limited Ingredients: Single animal protein, minimal risk of allergens

Suitable for dogs of all breeds and lifestages

Product Description:

Your dog will find it hard to resist the exquisite taste of Wild Kangaroo, a novel protein also prized as a lean, high-quality game meat. Outback Kangaroo Feast stands out with its distinctive ‘meat-muesli’ texture—a hearty blend of wild Australian kangaroo and vibrant superfoods. This innovative format delivers a satisfying, nutrient-dense meal that appeals to even the pickiest eaters. Its versatility allows you to serve it dry, rehydrate with warm water for a softer meal, or use it as a topper to enhance your dog’s regular food. This recipe is complete and balanced for adult dogs, but works as a topper for all life stages. Perfect for dogs with food sensitivities, this recipe is both delicious and gentle on digestion.

Key Benefits:

- Unique Meat-Muesli Texture: A blend of real kangaroo and superfoods creates a hearty, appealing meal with a satisfying chew.
- Versatile Feeding Options: Serve dry, rehydrate for a softer texture, or use as a nutritious topper—ideal for all preferences and life stages.
- Novel Protein Source: Wild kangaroo is a lean, premium protein, perfect for dogs with allergies to common meats.
- Nutrient-Dense Superfoods: Apples, carrots, flaxseed, and berries provide antioxidants, fiber, and natural flavor for overall vitality.
- Supports Digestive Health: Coconut oil and prebiotics from flaxseed promote gentle digestion and gut wellness.
- Air-Dried for Nutrition: Low-temperature air-drying locks in nutrients and flavor while ensuring food safety.

Product Description:
Inspired by the ancestral diet of wild cats, Addiction Wild Islands Island Birds Chicken & Turkey Canned Cat Food is crafted in New Zealand with 93% animal ingredients. Featuring free-range chicken, turkey, and nutrient-rich organ meats, this protein-rich recipe delivers the natural nutrition cats crave. It’s enriched with Addiction’s Immune Boost Blend – Green-lipped Mussel, Kiwifruit, and Manuka Honey to naturally support immunity, skin, and coat health. With 0% grain, gluten, potato, tapioca, corn, soy, wheat, or carrageenan, Island Birds provides a clean, wholesome diet that promotes lean muscle, steady energy, and overall vitality. Serve as a complete meal or a tasty topper — perfect for cats of all breeds and life stages.

Key Benefits:
- High-Meat Recipe (93% animal ingredients): Made with chicken, turkey, and organ meats for species-appropriate nutrition and palatability
- Quality First Ingredients: Chicken, turkey, and chicken liver are the first three ingredients
- Immune Boost Blend: Green-lipped Mussel, Kiwifruit & Manuka Honey deliver antioxidants and nutrients to support immunity, skin, and coat health
- Grain & Allergen-Free: 0% grain, gluten, potato, tapioca, corn, soy, wheat, or carrageenan — ideal for sensitive cats
- Hydration Support: Moisture-rich wet food helps maintain urinary tract and kidney health
- Clean & Natural: No artificial colors, flavors, or preservatives — just premium, traceable ingredients from New Zealand

This complete & balanced recipe is appropriate for cats of all breeds and life stages.

Product Description:
Fuel your dog’s vitality with MEGA Lamb & Beef, a protein-rich recipe crafted in New Zealand with premium free-range lamb and beef. This complete and balanced formula combines wholesome fruits, vegetables, and amino acids to nourish dogs of all breeds. Enriched with glucosamine and chondroitin for joint support, taurine for heart and eye health, and antioxidants for immune defense, MEGA supports strength, mobility, and everyday wellness. Designed with a larger kibble size to encourage chewing, support dental health, and aid digestion, it’s the natural choice for dogs who thrive on hearty red meats. For Complete Lifestage Nutrition, pair it with MEGA Puppy and MEGA Senior to ensure your dog thrives at every stage of life.

Key Benefits:

- Premium Proteins: New Zealand lamb & beef as first ingredients for strong muscles
- Joint Support: Glucosamine & chondroitin promote healthy mobility
- Heart & Eye Health: Taurine-enriched for cardiovascular and vision support
- Sensitive Digestion: Grain-free and free from Big 9 allergens for easier digestion
- Skin & Coat: Omega fatty acids from flaxseed support skin health and a glossy coat
- Immune Boost: Antioxidant-rich fruits and vegetables strengthen defenses
- Large Kibble: Designed to encourage chewing, slow feeding, and support dental health
- Complete Lifestage Nutrition: Best matched with MEGA Puppy and MEGA Senior for total nutrition across all life stages

Specially tailored for medium to large breeds — like Huskies, German Shepherds, Great Danes, Golden Retrievers, Labradors, Boxers, and Rottweilers — but loved by adult dogs of all sizes.

Product Description:
In the wild, cats thrive on a protein-rich, low-carbohydrate diet that mirrors their ancestral nutrition. That’s why Wild Islands Pacific Catch NZ Fish & Salmon High-Meat Canned Cat Food is crafted with 93% animal ingredients — Ocean Fish, Salmon, Chicken, and Beef — slow-cooked into a nourishing high-meat recipe. Enriched with Addiction’s Immune Boost Blend – Green-lipped Mussel, Kiwifruit, and Manuka Honey, it naturally supports immunity, skin, and coat health. With 0% grain, gluten, potato, tapioca, corn, wheat, soy, or carrageenan, Pacific Catch provides species-appropriate nutrition to fuel lean muscle, steady energy, and overall vitality.

Key Benefits:
- High-Meat Recipe (93% animal ingredients): Ocean Fish, Salmon, Chicken & Beef deliver species-appropriate nutrition
- Quality Proteins: New Zealand Ocean Fish, Salmon, Chicken & Beef headline the recipe for high palatability and amino acid balance
- Skin & Coat Health: Omega-3s from Ocean Fish & Salmon support healthy skin and a glossy coat
- Immune Boost Blend: Green-lipped Mussel, Kiwifruit & Manuka Honey provide antioxidants and micronutrients to strengthen immunity and vitality
- Gentle on Digestion: Grain- and gluten-free; made without potato, tapioca, or carrageenan
- Complete & Balanced: Formulated to deliver everyday nourishment cats need

Can be served as a complete meal or as a topper. Ideal for cats of all breeds and all life stages.

Product Description:  
Addiction Salmon Bleu Dry Puppy Food is a premium, grain-free formula crafted in New Zealand with New Zealand King Salmon as the #1 ingredient. Specially designed for growing puppies, this recipe delivers complete and balanced nutrition with a focus on high-quality, sustainable ingredients. Enhanced with sun-kissed berries, herbs, and essential nutrients, Salmon Bleu supports healthy development, digestion, and vitality—making it the ideal choice for your puppy’s first adventures.

Key Benefits: 
- Strong Growth: High-quality protein and balanced calcium-phosphorus levels support muscle, bone, and teeth development.  
- Omega-Rich Salmon: New Zealand King Salmon provides DHA and omega-3s for healthy brain, eye, skin, and coat development.  
- Immune Support: Antioxidants and vitamins from berries and vegetables help strengthen your puppy’s immune system.  
- Digestive Health: Prebiotics and fiber from natural sources promote gentle, healthy digestion.  
- Sustainable Sourcing: Salmon rated “Best Choice” for safety and sustainability by Monterey Bay Aquarium’s Seafood Watch.  
- No Nasties: Free from grains, fillers, artificial colors, flavors, and preservatives for pure, wholesome nutrition.

Ideal for puppies of all breeds and sizes. Formulated for the puppy lifestage.

Product Description:
Addiction Wild Islands Highland Meats Canned Cat Food brings the rich bounty of New Zealand’s highlands straight to your cat’s bowl. Made with 93% premium animal ingredients, including pasture-raised lamb, beef, and chicken, this high-meat recipe reflects the whole prey diet of wild felines. Packed with nutrient-dense organ meats and enhanced with Addiction’s Immune Boost Blend – Green-lipped Mussel, Kiwifruit, and Manuka Honey, Highland Meats delivers complete and balanced nutrition that supports vitality, digestion, and immune health. With 0% grain, gluten, potato, corn, soy, wheat, or carrageenan, it’s a clean and wholesome recipe crafted for cats of all breeds and life stages.

Key Benefits:
- Meat-First Formula: Beef, lamb, and lamb liver are the first three ingredients for high-quality protein and organ nutrition
- New Zealand Provenance: Ethically sourced, pasture-raised meats from a country renowned for animal welfare and food safety
- Immune Boost Blend: Green-lipped Mussel, Kiwifruit & Manuka Honey naturally support immune, skin, and digestive health
- Grain & Allergen-Free: No grains, gluten, potato, corn, soy, wheat, or carrageenan — ideal for sensitive cats
- Clean Label: Made with limited, natural ingredients and no artificial colors, flavors, or preservatives
- Hydration Support: Moisture-rich wet food helps maintain urinary tract health and easy portion control
- Omega-Rich Nutrition: Supports healthy skin and a glossy coat

This complete & balanced recipe is appropriate for all breeds and life stages, from kittens to seniors.

Product Description:

Savor the taste of New Zealand with Herbed Lamb & Potatoes Entrée—a recipe that celebrates the natural tenderness of grass-fed lamb, with the classic aromas of rosemary and thyme. Raised on open pastures, our lamb is free from growth hormones and delivers wholesome nutrition in every bite. This air-dried, “meat-muesli” meal is enriched with potatoes, carrots, flaxseed, papayas, cranberries, blueberries, mangoes, apples, basil, rosemary, thyme, peppermint, and spinach. Crafted as a complete daily meal, it is both hearty and nourishing for your dog. Serve it dry, rehydrate for a softer meal, or use as a topper for all lifestages —Herbed Lamb & Potatoes Entrée brings variety and delight to every bowl.

Key Benefits:

- Meat-Muesli Texture: Air-dried lamb, potatoes, and superfoods create a soft, palatable meal that excites even picky eaters.
- Grass-Fed New Zealand Lamb: Sustainably sourced, free from growth hormones, and naturally rich in nutrition.
- Superfood Blend: Includes potatoes, carrots, flaxseed, papayas, berries, mangoes, apples, and leafy greens for antioxidants, fiber, and vitality.
- Allergy-Friendly Formula: Free from gluten and soy—suitable for sensitive dogs.
- Gentle Air-Dried Process: Low-temperature drying preserves nutrients and flavor while ensuring food safety.
- Supports Skin, Coat & Digestion: Coconut oil and prebiotics from flaxseed promote healthy skin, a shiny coat, and digestive wellness.
- Versatile Feeding: Serve as a complete meal, rehydrate for a softer texture, or use as a topper for added nutrition and taste.

Product Description:
Straight from New Zealand’s pristine forests, Addiction Wild Islands Forest Meat Canned Cat Food is designed to satisfy your cat’s natural carnivorous instincts. Made with 93% premium animal ingredients — with venison, beef, and beef liver as the first three — this high-meat recipe delivers the rich protein and organ nutrition cats crave. It’s further enhanced with Green-lipped Mussel, Manuka Honey, and Kiwifruit, a unique blend of New Zealand superfoods that support immune, joint, and digestive health. Free from grains, gluten, potato, corn, soy, wheat, carrageenan, and the Big 9 Allergens, Forest Meat provides a clean, hydrating diet that’s ideal for sensitive cats and discerning palates.

Key Benefits:
- High Meat Content: 93% venison, beef, and beef liver deliver superior protein and essential amino acids
- Novel Proteins: Wild/grass-fed venison and beef support cats with common protein sensitivities
- Immune Boost Blend: Green-lipped Mussel, Kiwifruit & Manuka Honey promote immune, joint, and digestive health
- Grain & Allergen-Free: No grains, gluten, potato, corn, soy, wheat, or carrageenan — ideal for sensitive cats
- Organ-Rich Nutrition: Naturally rich in taurine, vitamins, and minerals for complete feline health
- Clean Label: No artificial preservatives, colors, flavors, or synthetic binders
- New Zealand Provenance: Ethically sourced, premium meats from one of the world’s strictest food safety environments

This complete & balanced recipe is appropriate for cats of all breeds and life stages. Serve as a full meal or a topper.

Product Description:  
Treat your dog to the pure, meaty goodness of Addiction Meaty Bites Chicken Recipe. Made in New Zealand with real, cage-free chicken as the #1 ingredient, these soft, protein-rich treats are crafted for dogs of all breeds and life stages. Hypoallergenic and free from grains, gluten, and soy, Meaty Bites are perfect for pups with sensitivities. Gently air-dried to lock in natural flavor and nutrients, each bite is moist, tender, and irresistibly delicious—ideal for training, rewarding, or everyday treating. With no artificial colors, flavors, or preservatives, you can feel confident giving your dog a wholesome, natural treat.

Key Benefits:
- Real New Zealand Chicken: Cage-free chicken is the #1 ingredient for premium protein and taste.
- Hypoallergenic Formula: Grain-free, gluten-free, and soy-free—perfect for sensitive dogs.
- Gently Air-Dried: Retains natural nutrients and flavor for a healthier treat.
- Clean & Natural: No artificial colors, flavors, or preservatives for peace of mind.
- Soft & Meaty Texture: Moist, easy-to-break treats ideal for training and rewarding.
- Single Protein Source: Simple, transparent recipe for easier digestion and fewer allergens.
- Responsibly Sourced: Crafted in New Zealand with premium, ethically raised ingredients.

Suitable for dogs of all breeds and lifestages.

Product Description:  
Give your dog the nourishment of the wild with Addiction Wild Islands New Zealand Venison Grain-Free Dog Wet Food. Crafted with 92% premium animal ingredients, including free-range New Zealand venison, venison offal, and beef, this protein-rich recipe mirrors your dog’s ancestral diet. Enhanced with green-lipped mussel, Manuka honey, and kiwifruit, it supports immunity, digestion, and overall wellbeing. Free from grains, gluten, and the Big 9 Allergens, this wholesome paté is ideal for dogs with sensitivities and can be served as a complete meal or a tasty topper.

Key Benefits:
- Novel Protein Source: Free-range New Zealand venison as the #1 ingredient
- Immune Support: Fortified with green-lipped mussel, Manuka honey, and kiwifruit
- Grain & Allergen Free: No grains, gluten, potatoes, or Big 9 Allergens
- High Meat Content: 92% animal ingredients for species-appropriate nutrition
- Limited Ingredients: Minimizes risk of food sensitivities and allergies
- Hydration Support: High moisture content for urinary health
- Ethical Sourcing: Made in New Zealand with strict quality standards

This complete & balanced recipe is appropriate for all breeds and life stages.

Product Description:  
Give your dog a taste of the wild with Addiction Wild Islands Island Chicken & Turkey Grain-Free Dog Wet Food. Crafted in New Zealand with 92% premium animal ingredients—including fresh chicken, chicken liver, and turkey—this protein-rich recipe mirrors your dog’s ancestral diet. Enhanced with superfoods like green-lipped mussel, Manuka honey, and kiwifruit, it supports immunity, digestion, and overall wellbeing. Free from grains, gluten, and fillers, this hydrating paté is perfect as a complete meal or a nutritious topper.

Key Benefits:  
- High Meat Content: 92% chicken, chicken liver & turkey for lean muscle support  
- Immune Support: Green-lipped mussel, Manuka honey & kiwifruit boost natural defenses
- Grain-Free Formula: No grains, gluten, potato, corn, wheat, or soy for sensitive dogs  
- Clean Nutrition: No artificial colors, flavors, or preservatives  
- Organ Meat Rich: Natural vitamins & minerals from nutrient-dense liver  
- Hydrating Paté: Moisture-rich format supports healthy hydration  
- Ethically Sourced: Made in New Zealand with high-quality, traceable ingredients  

This complete & balanced recipe is appropriate for dogs of all breeds and life stages.