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If you’re looking for the ultimate source of protein and nutrition for your pet, New Zealand King Salmon should be at the top of your list. This isn’t just another type of fish—it’s the king of all salmon, sustainably raised in the pristine, untouched waters of New Zealand and known for its unmatched nutrient profile. Here’s why New Zealand King Salmon stands out from other salmon varieties, delivering superior health benefits for both pets and pet owners alike.    Highest Omega-3 Levels Among Salmon Species New Zealand King Salmon is celebrated for its exceptional nutrient profile, particularly for its Omega-3 fatty acid content. Among all salmon species, New Zealand King Salmon boasts the highest Omega-3 levels. These essential fatty acids play a crucial role in supporting heart, skin, and coat health, as well as brain and eye development in pets. For puppies and kittens, this extra boost in Omega-3s promotes optimal growth, while for senior pets, it helps with joint health and cognitive function. This nutrient-rich profile, supported by a carefully formulated diet, makes New Zealand King Salmon the premier choice for pets who deserve the very best .  Key Omega-3 Benefits for Pets:  Healthy Coat and Skin: Omega-3s contribute to a shiny, soft coat while reducing shedding and skin irritation.  Joint Support: Especially helpful for senior pets, Omega-3s improve joint mobility and reduce inflammation.  Brain Health: Omega-3s enhance cognitive function, promoting learning and memory in pets.    A Rare Choice, Farmed with Care Only 0.7% of the world’s salmon is King Salmon, which highlights its unique nutritional profile and the care required to farm it. This rarity is a testament to the quality and attention that go into New Zealand’s sustainable salmon farming. Low-density fish pens and extensive health monitoring allow each King Salmon to grow under optimal, stress-free conditions. Choosing New Zealand King Salmon for your pet means you’re providing a distinct, nutrient-rich protein that’s hard to find elsewhere and has been farmed with care and dedication .    Pristine Purity: Low in Contaminants, High in Safety New Zealand is known for its commitment to clean, sustainable aquaculture. New Zealand King Salmon is farmed in the country’s crystal-clear coastal waters, where strict biosecurity and environmental protocols ensure that contaminants like mercury, PCBs, and microplastics are virtually nonexistent. This means you’re giving your pet a clean, wholesome source of protein without the health risks associated with wild-caught fish .    Sustainability You Can Trust New Zealand’s salmon farming practices are among the most environmentally responsible in the world. All New Zealand salmon farms participate in the A+ Sustainable Management Programme, which prioritizes environmental health and public transparency. New Zealand is also the only country with a farmed salmon industry rated “Best Choice” by the Monterey Bay Aquarium’s Seafood Watch program, underscoring its commitment to sustainability.  By choosing New Zealand King Salmon, you’re supporting aquaculture that actively protects marine ecosystems and minimizes environmental impact—so you can feel great about what you’re feeding your pet .    Superior Taste and Texture Pets can be picky, but the rich flavor, buttery texture, and vibrant color of New Zealand King Salmon make it a hit with both cats and dogs. Unlike other salmon varieties, which can be mealy or bland, King Salmon offers a distinct taste and texture that pets genuinely enjoy. Its high-fat content makes it softer and easier to digest, particularly for older pets or those with sensitive stomachs .    High-Quality Protein for Optimal Health Protein is essential to your pet’s health, and New Zealand King Salmon delivers an optimal balance of high-quality, easily digestible protein. This promotes lean muscle mass, supports growth and recovery, and provides the energy pets need to stay active. Thanks to a carefully designed diet tailored to each salmon’s nutritional needs, New Zealand King Salmon offers a complete amino acid profile, giving pets the protein quality they need at every life stage .    Innovative Farming Techniques for Healthier Fish New Zealand salmon farms use the latest technologies to keep their stock healthy and stress-free. Biomass cameras, for example, monitor fish health without needing to handle them, minimizing stress. Health checks are conducted by a dedicated Fish Health team, who ensure high standards of water quality and regularly clean nets to maintain a stable, oxygen-rich environment. This careful attention to health and comfort translates into a superior protein source for your pet .    Traceability from Ocean to Bowl Every step of the King Salmon’s journey—from egg to your pet’s bowl—is carefully tracked and verified. New Zealand King Salmon farms use advanced traceability systems to monitor each fish’s lifecycle, including its diet, growth, and health. This transparent process means pet owners can trust that they’re getting a safe, high-quality product that upholds the highest standards in aquaculture .  The Ultimate Choice for Pet Owners Who Want the Best  With its unmatched nutritional benefits, environmental integrity, superior taste, and safety standards, New Zealand King Salmon truly reigns supreme in pet nutrition. Choosing King Salmon means choosing better health, a better environment, and a better future for your pet.  For more insights, you can read more on Addiction Pet Foods blog about how not all salmon are created equal.   Sources  1. Seafood Watch, Monterey Bay Aquarium. Seafood Watch.  2. USDA FoodData Central. USDA FoodData Central.  3. New Zealand King Salmon. https://www.kingsalmon.co.nz/  4. New Zealand Sustainable Aquaculture. https://www.aplusaquaculture.nz/ 

  There’s no doubt about all the wonderful benefits that a vegetarian diet can offer to us humans. And because it is so healthy for us, you may have wondered if your dog can be a vegetarian too. What does it take for your dog to become a vegetarian? Read on to find out.    What a vegetarian diet means for dogs  A vegetarian diet, as described by the Vegetarian Society, is a kind of diet where one does not consume any animal meat (poultry, game, insects, fish, seafood), animal products (eggs, dairy), and of animal slaughter.   Although dogs do thrive on proteins from fully meat-based diets, dogs are actually omnivores. Their bodies can process nutrients and thrive from a variety of plant-based protein sources, like soy, legumes, nuts, seeds, kelp, and other protein-rich fruits and vegetables. It’s a matter of choosing the right fruits and vegetables to give your dogs a complete and well-balanced plant-based meal.    Why do dogs go vegetarian?  Aside from the health benefits, there are two more reasons why there are dog owners who go for vegetarian dog food. These are:  the dog owner’s ethical beliefs  dog food allergies  Food allergies in dogs happen when your dog’s immune system becomes hypersensitive to specific proteins found in his food. In a study, researchers found out that animal meat proteins are the most common food allergy triggers in dogs. Experts recommend removing these triggers from your dog’s diet and choosing ingredients that your dog isn’t sensitive to, like plant-based protein sources.   “Most of the time a dog has food allergy to meat protein such as beef, chicken, or one of the other common meat sources. Vegetarian diets may bring these food-allergic dogs relief from their skin allergies,” according to veterinarian Dr. Armaiti May in her article published in veganoutreach.org.    What’s in a vegetarian dog food  There are lots of fruits and vegetables that your dog can safely enjoy. But make sure that you talk to your veterinarian first as there are also fruits and vegetables that your dog should not eat. You can work with your vet to create a well-balanced and safe vegetarian meal plan for your dog.  Alternatively, you can buy readily available vegetarian dry dog food. Make sure you opt for ones that meet AAFCO’s nutritional requirements and standards and are enriched with the amino acid taurine to keep your dog’s heart healthy, like Addiction Foods’ Zen Vegetarian.   Zen Vegetarian is a holistic and hypoallergenic plant-based formula that is a perfect alternative to meat-based protein dog food. It is formulated with choice vegetable proteins freshly sourced and made in the cleanest country on earth to make pet food: New Zealand. This veterinarian-tested and -recommended formula has helped many dogs, with or without food allergies, to lead long and healthy lives.   Try a sample pack of Zen Vegetarian and other Addiction dog food products.  Like us on Facebook and follow us on Instagram and TikTok for more pet health and nutrition updates.

If you’re looking for the ultimate source of protein and nutrition for your pet, New Zealand King Salmon should be at the top of your list. This isn’t just another type of fish—it’s the king of all salmon, sustainably raised in the pristine, untouched waters of New Zealand and known for its unmatched nutrient profile. Here’s why New Zealand King Salmon stands out from other salmon varieties, delivering superior health benefits for both pets and pet owners alike.    Highest Omega-3 Levels Among Salmon Species New Zealand King Salmon is celebrated for its exceptional nutrient profile, particularly for its Omega-3 fatty acid content. Among all salmon species, New Zealand King Salmon boasts the highest Omega-3 levels. These essential fatty acids play a crucial role in supporting heart, skin, and coat health, as well as brain and eye development in pets. For puppies and kittens, this extra boost in Omega-3s promotes optimal growth, while for senior pets, it helps with joint health and cognitive function. This nutrient-rich profile, supported by a carefully formulated diet, makes New Zealand King Salmon the premier choice for pets who deserve the very best .  Key Omega-3 Benefits for Pets:  Healthy Coat and Skin: Omega-3s contribute to a shiny, soft coat while reducing shedding and skin irritation.  Joint Support: Especially helpful for senior pets, Omega-3s improve joint mobility and reduce inflammation.  Brain Health: Omega-3s enhance cognitive function, promoting learning and memory in pets.      A Rare Choice, Farmed with Care Only 0.7% of the world’s salmon is King Salmon, which highlights its unique nutritional profile and the care required to farm it. This rarity is a testament to the quality and attention that go into New Zealand’s sustainable salmon farming. Low-density fish pens and extensive health monitoring allow each King Salmon to grow under optimal, stress-free conditions. Choosing New Zealand King Salmon for your pet means you’re providing a distinct, nutrient-rich protein that’s hard to find elsewhere and has been farmed with care and dedication .    Pristine Purity: Low in Contaminants, High in Safety New Zealand is known for its commitment to clean, sustainable aquaculture. New Zealand King Salmon is farmed in the country’s crystal-clear coastal waters, where strict biosecurity and environmental protocols ensure that contaminants like mercury, PCBs, and microplastics are virtually nonexistent. This means you’re giving your pet a clean, wholesome source of protein without the health risks associated with wild-caught fish .    Sustainability You Can Trust New Zealand’s salmon farming practices are among the most environmentally responsible in the world. All New Zealand salmon farms participate in the A+ Sustainable Management Programme, which prioritizes environmental health and public transparency. New Zealand is also the only country with a farmed salmon industry rated “Best Choice” by the Monterey Bay Aquarium’s Seafood Watch program, underscoring its commitment to sustainability.  By choosing New Zealand King Salmon, you’re supporting aquaculture that actively protects marine ecosystems and minimizes environmental impact—so you can feel great about what you’re feeding your pet .      Superior Taste and Texture Pets can be picky, but the rich flavor, buttery texture, and vibrant color of New Zealand King Salmon make it a hit with both cats and dogs. Unlike other salmon varieties, which can be mealy or bland, King Salmon offers a distinct taste and texture that pets genuinely enjoy. Its high-fat content makes it softer and easier to digest, particularly for older pets or those with sensitive stomachs .    High-Quality Protein for Optimal Health Protein is essential to your pet’s health, and New Zealand King Salmon delivers an optimal balance of high-quality, easily digestible protein. This promotes lean muscle mass, supports growth and recovery, and provides the energy pets need to stay active. Thanks to a carefully designed diet tailored to each salmon’s nutritional needs, New Zealand King Salmon offers a complete amino acid profile, giving pets the protein quality they need at every life stage .      Innovative Farming Techniques for Healthier Fish New Zealand salmon farms use the latest technologies to keep their stock healthy and stress-free. Biomass cameras, for example, monitor fish health without needing to handle them, minimizing stress. Health checks are conducted by a dedicated Fish Health team, who ensure high standards of water quality and regularly clean nets to maintain a stable, oxygen-rich environment. This careful attention to health and comfort translates into a superior protein source for your pet .    Traceability from Ocean to Bowl Every step of the King Salmon’s journey—from egg to your pet’s bowl—is carefully tracked and verified. New Zealand King Salmon farms use advanced traceability systems to monitor each fish’s lifecycle, including its diet, growth, and health. This transparent process means pet owners can trust that they’re getting a safe, high-quality product that upholds the highest standards in aquaculture .  The Ultimate Choice for Pet Owners Who Want the Best  With its unmatched nutritional benefits, environmental integrity, superior taste, and safety standards, New Zealand King Salmon truly reigns supreme in pet nutrition. Choosing King Salmon means choosing better health, a better environment, and a better future for your pet.    Make the switch by starting with our trial packs: 1. Salmon Bleu for Dogs trial packs 2. Salmon Bleu for Puppies trial packs 3. Salmon Bleu for Cats trial packs 4. Wild Islands Pacific Catch for Dogs trial packs 5. Wild Islands Pacific Catch for Cats trial packs   For more insights, you can read more on Addiction Pet Foods blog about how not all salmon are created equal.   Sources  1. Seafood Watch, Monterey Bay Aquarium. Seafood Watch.  2. USDA FoodData Central. USDA FoodData Central.  3. New Zealand King Salmon. https://www.kingsalmon.co.nz/  4. New Zealand Sustainable Aquaculture. https://www.aplusaquaculture.nz/ 

Small dogs are very special due to their unique charm and delicate needs as compared to larger breeds. This is without a doubt...

Dogs with dietary sensitivities require careful attention to their diet to manage their health effectively. While many pet owners are familiar with the trials of allergies and intolerances, understanding the deeper implications and the proactive steps that can be taken to alleviate these issues is crucial.  The Downside of Dietary Sensitivities  Dogs with dietary sensitivities often suffer from a range of symptoms, from gastrointestinal upset like vomiting and diarrhea to more chronic conditions such as itchy skin and poor coat quality. These issues can lead to discomfort and, in some cases, more severe health complications if not managed properly. Moreover, finding the right diet for a dog with food sensitivities can be time-consuming and frustrating. It often involves a process of elimination, trying various foods to identify which ingredients trigger adverse reactions.  Proactive Steps for Managing Dietary Sensitivities  Limited Ingredient Diets (LID): Opting for dog foods with limited ingredients can significantly reduce the risk of an allergic reaction. These diets are formulated with fewer components, which helps isolate and eliminate allergens more effectively.  Novel Protein Sources: Introducing novel proteins that your dog has never eaten before can help circumvent food allergies. Proteins like rabbit, venison, or fish are less likely to cause an allergic reaction compared to more common proteins like chicken or beef.  Regular Veterinary Visits: Regular check-ups with your vet can help you manage your dog's dietary sensitivities more effectively. Vets can provide valuable insights and suggest specific diets that are better suited to your dog’s unique health needs.  Hydration and Nutrition: Ensuring your dog is well-hydrated and receives a balanced diet rich in essential nutrients is vital. This helps maintain their overall health and strengthens their ability to cope with allergies and sensitivities.  Educate Yourself: Understanding the ingredients and their sources in your dog's food is crucial. Opt for brands that are transparent about their ingredients and sourcing practices, ensuring high-quality and safe consumption for your pet.  Exploring Addiction's Specialized Diets for Dogs with Dietary Sensitivities  In addition to understanding and managing dietary sensitivities, selecting the right food tailored for sensitive dogs is crucial. Addiction Pet Foods offers a range of specialized diets designed to cater to dogs with dietary sensitivities. Each formula is crafted to provide unique benefits and support overall health, ensuring that sensitive dogs can enjoy delicious, nutritious meals without discomfort.  Wild Kangaroo & Apples Wild Kangaroo & Apples features wild-caught kangaroo from Australia, another novel protein that is ideal for dogs with food sensitivities or allergies to more common proteins. The inclusion of apples provides a natural source of fiber and antioxidants, aiding in digestion and promoting overall health.  This diet is grain-free, focusing on high-quality ingredients, free from common allergens such as chicken or poultry, wheat, potatoes, corn, soy, and gluten to minimize the risk of allergic reactions while ensuring a tasty mealtime experience.  Zen Vegetarian Zen Vegetarian is crafted for dogs who require a meat-free diet or those with sensitivities to animal proteins. This vegetarian formula includes a blend of peas, kelp, and canola oil, providing a balanced diet rich in essential nutrients like omega fatty acids for healthy skin and coat, and amino acids for overall health. Formulated by a veterinarian and a clinical nutritionist, Zen Vegetarian is ideal for dogs with skin and digestive sensitivities. It’s 100% free-from animal proteins and is made with choice vegetables, essential vitamins, and Chelated Minerals. This holistic vegetarian formula is rich in all the dietary protein dogs need for optimal nutrition. It’s also enriched with Coconut Oil and Omega-3 fatty acids from Flaxseeds to promote healthy skin and coat. It's an excellent option for pet owners looking for alternative protein sources due to allergies or ethical preferences.  Viva La Venison Viva La Venison is a premium protein diet made from free-range New Zealand venison, known for being highly digestible and low in fat. This recipe is particularly beneficial for dogs with sensitivities as venison is a novel protein, which reduces the risk of allergic reactions. Robust and earthy in flavor, Venison is low in cholesterol and high in protein, making this one of the healthiest protein sources for your dog’s dietary needs, rich in omega fatty acids, it helps maintain healthy skin and coat, supporting overall wellness in dogs that may struggle with common food allergies.  Conclusion  While dietary sensitivities in dogs pose a challenge, understanding and addressing these issues proactively can lead to a happier, healthier life for your pet. By choosing the right food, monitoring their health regularly, and making informed dietary choices, you can significantly alleviate the discomfort associated with food sensitivities.  For pet owners dealing with these challenges, exploring tailored solutions such as Addiction’s range of products designed for sensitive dogs can be a beneficial step. These products often incorporate novel proteins and limited ingredients to meet the needs of sensitive pets, providing a practical and effective diet option. 

  Navigating the Challenges of Dietary Sensitivities in Dogs  Dogs with dietary sensitivities require careful attention to their diet to manage their health effectively. While many pet owners are familiar with the trials of allergies and intolerances, understanding the deeper implications and the proactive steps that can be taken to alleviate these issues is crucial.  The Downside of Dietary Sensitivities  Dogs with dietary sensitivities often suffer from a range of symptoms, from gastrointestinal upset like vomiting and diarrhea to more chronic conditions such as itchy skin and poor coat quality. These issues can lead to discomfort and, in some cases, more severe health complications if not managed properly. Moreover, finding the right diet for a dog with food sensitivities can be time-consuming and frustrating. It often involves a process of elimination, trying various foods to identify which ingredients trigger adverse reactions.    Proactive Steps for Managing Dietary Sensitivities  Limited Ingredient Diets (LID): Opting for dog foods with limited ingredients can significantly reduce the risk of an allergic reaction. These diets are formulated with fewer components, which helps isolate and eliminate allergens more effectively.  Novel Protein Sources: Introducing novel proteins that your dog has never eaten before can help circumvent food allergies. Proteins like rabbit, venison, or fish are less likely to cause an allergic reaction compared to more common proteins like chicken or beef.  Regular Veterinary Visits: Regular check-ups with your vet can help you manage your dog's dietary sensitivities more effectively. Vets can provide valuable insights and suggest specific diets that are better suited to your dog’s unique health needs.  Hydration and Nutrition: Ensuring your dog is well-hydrated and receives a balanced diet rich in essential nutrients is vital. This helps maintain their overall health and strengthens their ability to cope with allergies and sensitivities.  Educate Yourself: Understanding the ingredients and their sources in your dog's food is crucial. Opt for brands that are transparent about their ingredients and sourcing practices, ensuring high-quality and safe consumption for your pet.  Exploring Addiction's Specialized Diets for Dogs with Dietary Sensitivities    In addition to understanding and managing dietary sensitivities, selecting the right food tailored for sensitive dogs is crucial. Addiction Pet Foods offers a range of specialized diets designed to cater to dogs with dietary sensitivities. Each formula is crafted to provide unique benefits and support overall health, ensuring that sensitive dogs can enjoy delicious, nutritious meals without discomfort.  Wild Kangaroo & Apples Wild Kangaroo & Apples features wild-caught kangaroo from Australia, another novel protein that is ideal for dogs with food sensitivities or allergies to more common proteins. The inclusion of apples provides a natural source of fiber and antioxidants, aiding in digestion and promoting overall health.  This diet is grain-free, focusing on high-quality ingredients, free from common allergens such as chicken or poultry, wheat, potatoes, corn, soy, and gluten to minimize the risk of allergic reactions while ensuring a tasty mealtime experience.  Zen Vegetarian Zen Vegetarian is crafted for dogs who require a meat-free diet or those with sensitivities to animal proteins. This vegetarian formula includes a blend of peas, kelp, and canola oil, providing a balanced diet rich in essential nutrients like omega fatty acids for healthy skin and coat, and amino acids for overall health. Formulated by a veterinarian and a clinical nutritionist, Zen Vegetarian is ideal for dogs with skin and digestive sensitivities. It’s 100% free-from animal proteins and is made with choice vegetables, essential vitamins, and Chelated Minerals. This holistic vegetarian formula is rich in all the dietary protein dogs need for optimal nutrition. It’s also enriched with Coconut Oil and Omega-3 fatty acids from Flaxseeds to promote healthy skin and coat. It's an excellent option for pet owners looking for alternative protein sources due to allergies or ethical preferences.  Viva La Venison Viva La Venison is a premium protein diet made from free-range New Zealand venison, known for being highly digestible and low in fat. This recipe is particularly beneficial for dogs with sensitivities as venison is a novel protein, which reduces the risk of allergic reactions. Robust and earthy in flavor, Venison is low in cholesterol and high in protein, making this one of the healthiest protein sources for your dog’s dietary needs, rich in omega fatty acids, it helps maintain healthy skin and coat, supporting overall wellness in dogs that may struggle with common food allergies.  Conclusion   While dietary sensitivities in dogs pose a challenge, understanding and addressing these issues proactively can lead to a happier, healthier life for your pet. By choosing the right food, monitoring their health regularly, and making informed dietary choices, you can significantly alleviate the discomfort associated with food sensitivities.  For pet owners dealing with these challenges, exploring tailored solutions such as Addiction’s range of products designed for sensitive dogs can be a beneficial step. These products often incorporate novel proteins and limited ingredients to meet the needs of sensitive pets, providing a practical and effective diet option.  

Choosing the right pet food can feel overwhelming with so many options out there. But if you're looking for something healthy for your pet and better for the planet, vegetarian pet food is worth considering. Here's a quick look at why going green with your pet's diet might be a good move, and how Zen Vegetarian by Addiction fits into this.     Why Go Vegetarian for Your Pet  Easy on the Tummy: Some pets can't handle meat well or get upset stomachs easily. A vegetarian diet can be gentler and still give them all the nutrients they need.  Helps with Weight: A vegetarian diet can help prevent obesity in pets by providing balanced nutrition with lower calorie content. They are often rich in fiber, which can aid digestion and help pets feel full without overeating.   No More Allergies: A vegetarian diet can be beneficial for pets with allergies. It eliminates animal ingredients, which are often the most common allergens1. By removing meat proteins that could cause allergic reactions, it can help alleviate symptoms.    Choosing vegetarian isn't just good for your pet, it's a plus for the environment as well   Producing vegetarian pet food offers several benefits to nature, primarily through reduced environmental impact compared to traditional meat-based pet foods. Here are some key reasons.  Lower Greenhouse Gas Emissions: Vegetarian pet food production typically results in fewer emissions than meat-based food production. This is crucial for reducing our carbon footprint and combating climate change.  Reduced Land and Water Use: Growing plants for vegetarian pet food generally requires less land and water than raising animals for meat. This conservation of resources helps protect ecosystems and preserves water supplies.  Decreased Biodiversity Loss: The demand for meat contributes to habitat destruction and biodiversity loss. By opting for plant-based pet food, we can lessen the pressure on wildlife habitats and support biodiversity.    Zen Vegetarian by Addiction Pet Foods  When considering a vegetarian diet for your pet, Zen Vegetarian is an excellent option. It's carefully formulated to ensure your pet receives all the essential nutrients they need without any meat. This makes it a thoughtful choice for those interested in exploring plant-based nutrition for their pets, offering a balanced blend of vitamins and minerals while also contributing positively to the environment. If you're curious about transitioning, Zen Vegetarian provides a nourishing alternative to traditional pet foods. 

Even in our cozy homes, where sunlight streams through windows onto comfy cushions, our pet cats retain a hint of their wild ancestry. They playfully chase toys, watch birds, and exhibit instinctual behaviors. Though domesticated, their primal instincts persist, reminding us of their natural essence. The Importance of Nurturing Your Cat's Wildness Cats, despite their adaptation to indoor living, possess instincts honed over millennia. These instincts, such as hunting, exploring, and playing, are not just remnants of a wild past but are essential for their physical and mental health. It's crucial, therefore, to engage these instincts to ensure our cats lead fulfilling lives. One fundamental way to connect our pets with their inherent nature is through their diet. In the wild, a cat's diet is a diverse affair, rich in proteins and hydration, elements often diluted in conventional cat foods. The Quest for a Natural Diet The journey to mimic the natural diet of wild cats for our indoor companions is fraught with compromises. Traditional cat foods, while convenient, frequently fall short of replicating the rich, varied diet a cat would experience in the wild. This discrepancy can lead to nutritional gaps and a longing in our cats that goes beyond the physical—a yearning for the essence of the wild that their nature demands. Unleash the Wild: Introducing WILD ISLANDS CANNED CAT FOOD  In the heart of New Zealand, a revolution in feline nutrition is brewing, and it's time your cat took a walk on the wild side. Addiction Pet Foods proudly unveils its latest innovation – WILD ISLANDS CANNED CAT FOOD – a culinary masterpiece designed to satisfy the most primal cravings of your beloved feline, while providing unparalleled nutrition and health benefits. We’ve taken our beloved dry food recipes and translated them into wet can equivalents. Savagely Satisfying: A Meaty Revolution Imagine a feline feast that's 93% meat – a dream come true for your carnivorous companion. WILD ISLANDS CAT IN CANS delivers this with every can, ensuring a high-protein diet that mirrors the natural eating habits of wild cats. This savagely satisfying meal not only tantalizes the taste buds but also fuels their adventurous spirit. Wildly Nutritious: The Power of Meat and Organ Meat Going beyond conventional cat food, WILD ISLANDS CANNED CAT FOOD incorporates both meat and organ meat, offering a nutrient-dense meal that supports optimal health. This combination ensures your cat benefits from a variety of essential nutrients naturally found in these sources, promoting everything from a healthy heart to a vibrant coat. Naturally Fortifying: The Essence of New Zealand Infused with the natural wonders of New Zealand, this diet features immunity-boosting Green-Lipped Mussels, Manuka Honey, and Kiwifruit. Each ingredient is chosen for its health benefits; from supporting joint health and offering antibacterial properties to providing a wealth of vitamins and antioxidants. This naturally fortifying formula ensures your cat's diet is as robust as their spirit.  Added Water Intake: Hydrate the Natural Way Understanding the natural aversion cats have to water, WILD ISLANDS CANNED CAT FOOD is designed to increase hydration with every bite. This thoughtful addition supports kidney health and overall well-being, ensuring your cat stays as hydrated as they are nourished. The Addiction Difference: Where Nutrition Meets Nature Choosing WILD ISLANDS CANNED CAT FOOD isn't just about feeding your cat; it's about embracing a philosophy that values the balance between nature and nutrition. It's about giving your cat a taste of the wild that their instincts crave while ensuring they receive the care and nutrition they need to thrive in today's world. While our beloved cats may not roam wild anymore, we can still bring out their untamed side at home. Our new offering isn't just cat food—it's a way to embrace their natural spirit. And, as always, it comes with the trusted Addiction Pet Food quality you know and love. Unleash the untamed flavors of WILD ISLANDS CANNED CAT FOOD, available from your favourite pet specialty stores: Pet Direct - https://tinyurl.com/WICC-PetDirect Pet Stock - https://tinyurl.com/WICC-PetStock Pet Central - https://tinyurl.com/WICC-PetCentral

How ultrahigh proteins support your cat’s muscle development and let them experience the best adventures Cats are naturally agile and playful creatures, often indulging in all kinds of outdoor adventures. Whether it’s scaling a high fence, bounding across rooftops, or simply pouncing on an unsuspecting toy, a cat’s muscular system is critical to these endeavors. Recent research suggests that a diet rich in ultrahigh proteins can aid in superior muscle development, enabling our feline friends to engage in an even wider range of activities.  THE SCIENCE BEHIND PROTEIN AND MUSCLE DEVELOPMENT IN CATS  The bodies of cats, like all animals, are built and repaired using protein. However, felines have a higher protein requirement than many other mammals. They use it as a primary energy source, and it’s essential for maintaining their muscle mass.  When a cat consumes protein, its body breaks it down into amino acids, which are then used to create new proteins that contribute to muscle growth and repair. If a cat’s diet is deficient in protein, it can lead to loss of muscle mass and decrease their physical capabilities.  A diet rich in ultrahigh proteins provides all the essential amino acids needed for muscle synthesis. As obligate carnivores, cats have evolved to extract these necessary proteins from meat. Thus, ensuring that your cat’s diet includes ample meat-based protein is crucial to supporting their muscle growth and maintaining their athletic abilities. BOOSTING CAT’S ADVENTURES WITH ULTRAHIGH PROTEINS  OUTDOOR EXPLORATION Cats with strong, healthy muscles can enjoy more outdoor adventures, such as climbing trees, chasing birds, or prowling around the neighborhood. Their increased muscle strength and endurance can also contribute to improved balance and agility, making their outdoor escapades safer.  INTERACTIVE PLAY Cats with well-developed muscles can indulge in more interactive play sessions with their owners. A game of chase or fetch with a favourite toy can be a great way to keep your cat engaged and active. Plus, this playtime also strengthens the bond between pet and owner.  AGILITY TRAINING More and more cat owners are getting their pets involved in agility training. With improved muscle strength from a high protein diet, cats can enjoy activities like jumping through hoops, navigating tunnels, or balancing on beams.  INDOOR ADVENTURES Even indoor cats can benefit from a protein-rich diet. It aids in jumping onto high shelves, scampering across your apartment, or simply keeping up with their daily routine of exploring every nook and cranny of their indoor world. HEALTHY AGING Finally, older cats also benefit from ultrahigh proteins. It helps maintain their muscle mass as they age, allowing them to stay active and continue enjoying their favourite activities for longer.   To ensure that your feline friend experiences the best adventures, consider incorporating an ultrahigh protein diet into their routine.   If you’re looking for an ultrahigh protein diet for your cat, try Wild Islands for Cats. A whole prey-inspired diet with meat and organ meat as the first 5-6 ingredients  Ultrahigh protein up to 42%   New Zealand Immune Boost Blend with Green-lipped Mussels, manukha Honey and kiwifruit  Made with premium New Zealand proteins such as Venison, Salmon, Lamb, Beef, and Chicken Duck and Turkey  However, always remember that any changes to your pet’s diet should be discussed with a vet to ensure it’s balanced and suitable for your cat’s specific needs. With the right nutrition and plenty of fun-filled activities, your cat can lead a healthy, happy, and adventurous life.

Left and right, retailers and consumers are bombarded by what is tagged as the ‘best nutrition’ for pets. And yet little has been discussed about the potential dangers of over-nutrition, and how ‘truly appropriate’ pet food has become.  Given the continuing rise in the number of obese pets – a trend likely influenced by the premiumization and humanization of the pet food industry – manufacturers need to understand the potential dangers of over-nutrition, safety and sustainability of their brands.   They will need to do this in order to truly resonate with emerging consumers, such as millennial households, who are willing to spend more for their pets. OBESITY, PET FOOD AND OVERALL HEALTH CONCERNS  There are many common health issues linked to improper nutrition among pets: pancreatitis, bladder stones, heart disease and diarrhea; but none is as pressing as obesity among dogs and cats.   Obesity is a nutritional disease of pets having excessive body fat. In obese pets, more than one area of the body is affected by excessive body fat. These may include their bones and joints, their digestive organs, and in some cases, even the organs responsible for breathing.  In recent years, veterinarians have seen a steady rise in cases of obesity among pets. Sadly, many have tried demonizing pet food as the common culprit for this unprecedented outbreak. And although this notion is more misguiding than it should be disconcerting, manufacturers must nonetheless undertake toward a deeper understanding of how their brands contribute to better nutrition while upholding the highest standards and efficiency in manufacturing.   Doing so can also mean deep-diving into prevailing issues such as the dangers of high-meat formulation, market education on how to appropriately feed pet food, and sustainability across one’s entire supply chain. Each of these issues merit further discourse so that in the end, both manufacturers and their end-users benefit from a better understanding of these concerns.   At the onset, the health, safety and well-being of pets is a responsibility that most owners are expected to take seriously, and yet manufacturers must also understand that their brands need to echo such a commitment in order to satisfy retailers and consumers in the long run.  SUSTAINABILITY, CLEAN LABELS AND EMERGING CONSUMERS  According to a recent paper by a leading micro biologist, dogs and cats are living longer and are better fed than they’ve ever been, and as such, their quality of life is now highly dependent on having a good balanced nutritional diet, coupled with a reduced incidence of diseases and their ability to maintain an active life.  This in mind, manufacturers are called upon to understand how they can sustain such a commitment to pets and pet owners, while promoting ‘clean’ businesses. Couple this with the growing millennial consumers that account for $67 billion of the pet industry, and manufacturers are faced with what could be a 180-degree turn for how they should be doing business in order to remain relevant to consumers in the coming years.  For the most part, manufacturers need to be more cautious of their entire process, to ensure that pets get the most nutrition out of their food, while giving retailers and consumers their peace of mind amidst concerns about sustainability and safety. 

The benefits of consuming plant foods are well known and have been ascribed, at least in part, to the antioxidant compounds present in plants. These unique natural molecules have been associated with counteracting the risk of heart disease, cancer, cataracts, and many other degenerative diseases of aging. Indeed, the health benefits of plant extracts have long been of interest to researchers and consumers alike and many labels such as “natural”, “plant based”  “with natural plant extracts” are found on the labels of many different types of consumer products on the supermarket shelf.  For centuries, civilizations have used herbs and spices for preserving and enhancing their foods, as well as treating many ailments. In the modern food industry, plant extracts such as rosemary extract, sage extract, and green tea extract form the basis of natural food preservation in a variety of products.  However, some of these natural antioxidants, rosemary extract and green tea extract in particular are currently receiving considerable attention in human and animal nutrition because of the potential dual role of being able to preserve food and provide an antioxidant benefit to the animal.    WHAT IS OXIDATION AND WHY DOES IT MATTER The oxidation of food products involves the addition of an oxygen atom or the removal of a hydrogen atom from the different chemical molecules found in food. Two principal types of oxidation that contribute to food deterioration are lipid auto-oxidation and enzyme-catalyzed oxidation. Lipid oxidation generally leads to off flavors associated with rancidity whilst enzyme-catalyzed oxidation tends to cause browning type reactions. Protein oxidation can also occur in food and this is an area of growing interest. Autooxidation in food occurs when free radicals initiate oxidation of lipids within the food matrix, a process usually mediated by light, heat trace metals etc. Factors that are particularly important when determining the oxidative risk of a given diet include processing conditions, ingredients, and raw material quality.  The early steps of oxidation include the generation of reactive peroxyl radicals. These peroxyl molecules initiate a chain reaction in other molecules, resulting in hydroperoxides and more lipid free radicals. The cycle repeats until the supply of unsaturated lipids is exhausted. This cycle is called autooxidation. Measuring hydroperoxides in a material is a common measure of early autooxidation.  Hydroperoxides are colorless and odorless but they can interact with a large number of molecules in the living body and in foods. Foods and pet food hydroperoxides cause changes in texture, functionality, nutritive value, and integrity. In the body, hydroperoxides can result in lipid membrane damage, damage to organelles, and nucleic acid peroxidation. (Quiles JL et al, 2002, Bakala H et al, 2003 ).  The secondary products of oxidation are no less harmful and result in the off aromas and colour changes in foods that are usually described as rancidity but also lead to the destruction of nutrients. Further many of these secondary products are themselves highly reactive. Malonaldehyde, for example, can interact with proteins, amino acids, amines and DNA in living tissues, thus oxidation of food also has negative biological effects (Indart A et al, 2002).  Oxidation in biological systems occurs as a natural consequence of cell metabolism (McCord JM, 2000). Health problems occur when there is an imbalance between the amount of oxidation and antioxidant capacity of the living system (Gate L et al, 1999). Excessive levels of oxygen radical species, particularly hydroxyl radicals can lead to lipid cell membranes undergoing oxidation and generating lipid peroxides and reactive oxygen species (ROS). The interaction of these molecules with other lipids, proteins and DNA are responsible for changes in membrane integrity, protein cross-linking, function, and transport, and importantly DNA mutations. Hence the use of antioxidants in foods may not only control oxidation in food but in addition, by reducing the exogenous oxidative load, may influence the primary causes of atherosclerosis, cancer, and other degenerative disorders (Krzanowski JJ. 1991, Barren et al, 2003, Gate et al, 1999,  Schwedhelm E et al, 2003). This may be why humans and pets prefer fresh tasting food and generally avoid rancid foods, it is nature’s way of protecting us!   WHAT ARE ANTIOXIDANTS?  Antioxidants are chain-breaking molecules. They can react with harmful peroxyl radicals, in foods and in living tissue, to form stable complexes and stabilize free radicals to prevent initiation or continuation of auto-oxidation. They also act as oxygen scavengers and chelators to reduce the likelihood of auto-oxidation occurring. All antioxidants ultimately are only able to meet a limited chemical demand and thus require good surface area coverage to ensure contact with radical species and to be effective In foods, oxidation is slowed through the addition of chemical antioxidants. In the human body, protection is provided by vitamins such as Vitamin E, C, and A, as well as enzymatic antioxidants like superoxide dismutase and glutathione peroxidase (Crawford DR & Davies KJ., 1994).   ROSEMARY EXTRACT: AN HERB THAT PACKS A POWERFUL PUNCH Rosmarinus Officinalis L., or rosemary for short, is best known for its spice and flavoring qualities. However, rosemary has particularly high antioxidant activity in its ground and extracted form and this is what makes it so interesting to researchers in food and in living tissue. Carnosol and carnosic acid make up about 15% of the extracted form and account for almost 90% of its activity (Auromo et al, 1992). Rosmarinic acid is also an important antioxidant component and is associated with many of the positive biological impacts of rosemary. Other major constituents include urosolic acid, oleanolic acid and betulinic acid. These are not particularly strong antioxidants, but they may contribute to the anticarcinogenic properties of rosemary.  Rosemary extract has been demonstrated to be a highly effective antioxidant in many food systems, particularly in unsaturated fats and oils. Common applications include the use of rosemary extract to reduce lipid oxidation and maintain colour of fresh chilled meats during storage including steak, beef patties, sausages and turkey, preserving unsaturated fats and oils such as vegetable and fish and for speciality process applications such as freeze drying. Rosemary extract  is also used successfully to extend the shelf-life of dry petfood and other extruded food products and may be more effective than other natural alternatives in range of applications due to its ability to function over a wide temperature range.   REMARKABLE ROSEMARY In addition to its efficacy as a food antioxidant, rosemary also appears to have very important biological properties that may benefit cardiovascular health, hepatic function inflammatory pathologies such as arthritis, bone health and may even play a prevention role in the development of certain cancers.    CARDIOVASCULAR HEALTH Atherosclerosis is a progressive disease that results in the hardening and narrowing of arteries and compromised cardiovascular function. Atherosclerosis involves the deposition of endogenous oxidized low-density lipoproteins (LDL) in the endothelial layer of the arterial wall.  Carnasol, carnosic acid, and rosemarinic acid, all active constituents of rosemary extract showed a dose-dependent inhibition of LDL oxidation in human aortic endothelial cells (Frankel et al, 1997). This suggests that the same molecules responsible for physical activity also play an important physiological role (Zeng et al, 2001).   INFLAMMATORY PATHOLOGIES Reactive oxygen species (ROS) as well as reactive nitrogen species (RNS) can damage basic articular constituents and lead to the clinical expression of the inflammatory arthritis. Carnosol and carnosic acid, both active constituents of rosemary extract, can scavenge hydroxyl radicals in vivo (Auroma et al, 1996)and may have an application in inflammatory pathologies such as arthritis. HEPATIC FUNCTION The liver plays an important role in detoxification. If the capacity to detoxify is compromised, disease can result. Rosemary extract appears to function as an antioxidant and as an enhancer of the activities of glutathione-S-transferase (GST) and quinine reductase, key enzymes important in liver detoxification. There is now a body of literature suggesting a role for rosemary extract in liver function as an antioxidant protecting against inflammation and necrosis after hepatic damage, a detoxifying agent and as a chemopreventive agent.)   CANCER  Exposure of cells to exogenous or endogenous mutagens or carcinogens results in DNA damage, mutagenesis and tumour promotion.  The potential antimutagenic properties of rosemary were initially examined because reactive oxygen species (ROS) are known to be involved in cancer development. In a study by Minnunni et al, rosemary extract inhibited mutagenicity in a dose dependant manner in the AMES test with the bacterial tester strain Salmonella typhimurium TA102, a strain particularly susceptible to damage by reactive oxygen species. Further, this effect was achieved with a concentration 10 times lower than necessary for ascorbic acid (vitamin C).(Minnunni M et al, 1992).  There are now many studies evaluating rosemary extract in various stages of carcinogenesis. Further, rosemary components may be effective protectors against a wide range of carcinogens, making them a promising candidate in a chemoprotective program.   BONE HEALTH Osteoclast differentiation is inhibited by rosmarinic acid through quenching of ROS (Omori et al., 2015). In addition, rosmarinic acid impairs the formation of advanced glycosylation products, which may include a reduction in glycosylation of bone scaffolding proteins. It is hypothesized that this process of bone scaffolding glycosylation contributes to reduced bone strength seen in patients with diabetes, though further study is needed (Ou et al., 2017). Rutin, a polyphenol found in rosemary, thyme, cinnamon, cumin, and bay leaf, inhibits osteoclast formation through reduction of ROS and inhibition of RANKL signalling (Kyung et al., 2008). In ovariectomized mice, treatment with rutin prevents bone loss and stimulates increased bone mineral density (Wang et al., 2017). These and potentially other polyphenols in herbs and spices show promise for bone health in vitro and in animal studies. The observed benefits of dietary patterns such as the Mediterranean diet with regard to bone health may be partially due to its high herb and spice content (Byberg et al., 2016)   PLANT POWER Plant extracts such as rosemary extract possess unique and potent physical and biological properties. Rosemary extract in particular, in addition to its excellent properties as a food antioxidant, it may also have a positive impact on cardiovascular health, liver function, progression of inflammatory based diseases such as arthritis, and even the development of cancer. In the future, many more plant extracts used in food may also prove to have functional health benefits.  The addition of antioxidants for both freshness and biological benefits represents a new era in the design of functional foods. Freshness never felt better! 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Fitoterapia, Vol 69, No. 6, 1998, pp 502-506 Sotelo-Felix JI, Martinez-Fong D, Muriel P, Santillan RL, Castillo D, Yahuaca P. J Ethnopharmacol 2002 Jul;81(2):145-54 Singletary KW, Rokusek JT. Plant Foods Hum Nutr 1997;50(1):47-53 Zhu BT, Loder DP, Cai MX, Ho CT, Huang MT, Conney AH. Carcinogenesis 1998 Oct;19(10):1821-7 Offord EA, Mace K, Avanti O, Pfeifer AM. Cancer Lett 1997 Mar 19;114(1-2):275-81 Debersac P, Heydel JM, Amiot MJ, Goudonnet H, Artur Y, Suschetet M, Siess MH. Food Chem Toxicol 2001 Sep;39(9):907-18 Offord EA, Mace K, Ruffieux C, Malnoe A, Pfeifer AM. Carcinogenesis 1995 Sep;16(9):2057-62 Minnunni M, Wolleb U, Mueller O, Pfeifer A, Aeschbacher HU. Mutat Res 1992 Oct;269(2):193-200 Slamenova D, Kuboskova K, Horvathova E, Robichova S. Cancer Lett 2002 Mar 28;177(2):145-53 Plouzek CA, Ciolino HP, Clarke R, Yeh GC. Eur J Cancer 1999 Oct;35(10):1541-5 Singletary KW, Nelshoppen JM. Cancer Lett 1991 Nov;60(2):169-75 Singletary K, MacDonald C, Wallig M. Cancer Lett 1996 Jun 24;104(1):43-8 Calabrese V, Scapagnini G, Catalano C, Bates TE, Dinotta F, Micali G, Giuffrida Stella AM. Int J Tissue React 2001;23(2):51-8 Calabrese V, Scapagnini G, Catalano C, Bates TE, Dinotta F, Micali G, Giuffrida Stella AM. Int J Tissue React 2001;23(2):51-8 Huang MT, Ho CT, Wang ZY, Ferraro T, Lou YR, Stauber K, Ma W, Georgiadis C, Laskin JD, Conney AH. Inhibition of skin tumorigenesis by rosemary and its constituents carnosol and ursolic acid. al-Hader AA, Hasan ZA, Aqel MB. J Ethnopharmacol 1994 Jul 22;43(3):217-21 Erenmemisoglu A, Saraymen R, Ustun S. Pharmazie 1997 Aug;52(8):645-6 Phytother Res 2002 Jun;16(4):383-6 Alarcon-Aguilar FJ, Jimenez-Estrada M, Reyes-Chilpa R, Roman-Ramos R. J Ethnopharmacol 2000 Sep;72(1-2):21-7

If you're a pet lover, you know how important it is to feed your furry friends the best food possible. You want them to be healthy, happy, and full of energy. Most of all, you want them to have great nutrition at a great value!  Why are pets around the world crazy for Addiction Pet Foods?  Addiction Pet Foods knows how to entice your pet's palate with irresistible flavors and aromas. We use naturally delicious ingredients that appeal to your pet's sense of taste and smell, while being packed with all the nutrition they need. Whether you choose our dry food, wet food, or treats, you can be sure that your pet will love every bite. Don't take our word for it. See what satisfied pet owners around the world have to say about Addiction Pet Foods:  The Difference is in the Quality  Addiction Pet Foods is not your ordinary pet food company. We go further for your pet's nutrition by sourcing the purest and freshest ingredients from New Zealand, one of the cleanest countries in the world. Our pet food is free from fillers, artificial preservatives, steroids, antibiotics, and growth hormones. Real meat is our #1 ingredient, which means your furry friends always get all the good stuff. We use premium proteins, including novel ones like kangaroo, venison, and salmon, that are ethically raised and sustainably sourced. We also add taurine to our dry pet foods for better heart health.  For more information about Addiction Pet Foods and our products, visit our Australia website at www.addictionpet.com.au/ and follow us on our AU Facebook Page at www.facebook.com/AddictionPetFoodsAU.

Addiction Pet Food: A Kiwi Delight Now in Australia!  Hey there, Aussies! We are bursting with excitement to share the news that Addiction Pet Food has made its way to the gorgeous shores of ‘Straya! Your adorable furry companions are in for a real treat as they finally get to indulge in the finest pet nutrition straight from New Zealand.   Who Are We?  At Addiction Pet Foods, we're more than just a brand – we're a passionate team of pet lovers on a mission to change the way we feed our pets. We believe that food provenance plays a big role in health and well-being, and our pets deserve high quality ingredients, made under the best possible conditions, so they can thrive.   It all started with Zack  Zack was a lovable golden retriever who suffered from persistent allergies. His skin troubles led co-founder Jerel on a quest for a remedy. Traditional vet treatments offered temporary relief but had side effects.  Jerel's determination led him to a holistic vet who revealed Zack's issues stemmed from the unhealthy ingredients in mainstream pet foods. Jerel had an epiphany: to create pet food with the best ingredients possible, without artificial additives. They embarked on a journey to New Zealand, known for its pristine meat sources and natural ingredients.  In New Zealand, they crafted recipes packed with premium proteins and wild game meats, free from artificial hormones. They added veggies, fruits, and more for wholesomeness, creating a truly addictive flavor. Pets loved it, and their skin and coat health improved. This marked the birth of Addiction Foods.  Pet Lovers First  We're not just in the business of pet food; we're in the business of caring for your pets like they're our own. Our team is comprised of dedicated pet parents who understand the unique bond between humans and their four-legged family members. That's why we're committed to creating products that we'd be proud to feed to our own fur babies.  Kiwi Pioneers  We are incredibly proud to call New Zealand our home, with its breathtaking landscapes and rich natural beauty. Our dedication to innovation in pet nutrition has always been our focus, and we strive to provide pet food that is beyond the ordinary. It brings us great joy to introduce new and exciting ways to nourish and care for our furry friends. This is why we've spent years perfecting our meat-first recipes and sourcing only the finest ingredients from New Zealand's bountiful nature.  Ethical Stewards  We believe that our responsibility extends beyond providing nutritious meals. We're dedicated to ethical sourcing and sustainable practices. It's not just about what goes into our pet food; it's about how we make it. We're committed to making choices that benefit animals, the environment, and the well-being of your pets.   Quality, Not Compromise  When it comes to quality, we never compromise. We've set the bar high, and we're proud to say that our products exceed industry standards. New Zealand’s pet food requirements are strict – any pet food manufacturer looking to do business there must adhere to stringent biosecurity requirements. Every ingredient in our Addiction brand is carefully selected, every recipe meticulously crafted, and every bag rigorously tested to ensure your pets get nothing but the best.  Join the Addiction Family & Sign up with us!  We are thrilled to enter the Australian market! We extend a warm invitation for you to join the Addiction family and embark on an extraordinary journey. Explore our exquisite collection of premium dog and cat food, featuring unique protein options that cater even to the most delicate furry friends.    Visit our website and follow our social media pages and discover the captivating story behind our brand and our unwavering commitment to quality. Your beloved fur babies deserve nothing but the best!    https://www.facebook.com/AddictionPetFoodsAU/  https://www.instagram.com/addictionpetau  https://www.tiktok.com/@addictionpetau    As an introduction to Addiction, if you Sign up to our newsletter here, you’ll even and get 25% off your first order!  Get ready for some wagging tails fueled by Addiction Pet Foods! 

Dog nutrition is getting more attention because of unique ingredients like Kangaroo and Coconut Oil. Right now, kangaroo dog food is very popular. At the same time, coconut is becoming a great addition to a dog's diet. But why are kangaroo meat and coconut so popular in the pet food industry? Let's look at the health benefits these special ingredients provide and how they help improve your dog's health.  The Benefits of Kangaroo in Dog Food Kangaroo dog food is an excellent choice for many reasons, primarily because of its high nutritional value. Kangaroo meat is a lean source of protein low in saturated fats and minerals like iron and zinc, both vital for a dog's immune system.   Moreover, kangaroo meat has a unique advantage for dogs with allergies. It's considered a novel protein source, meaning it's something that dogs aren't typically exposed to and are, therefore, less likely to be allergic to. This can be a great option for dogs having digestive sensitivities and food allergies or intolerances.   The Power of Coconut Oil for Dogs Now, let's turn our attention to coconuts. A tropical gem, coconut, and its derivatives (like coconut oil) are increasingly gaining popularity as dog health supplements. The lauric acid present in coconut has powerful antibacterial, antiviral, and antifungal properties, which can boost your dog's immune system. When applied topically, coconut oil can also improve skin conditions, reduce allergic reactions, and promote a shiny, healthy coat.  The Perfect Blend: Kangaroo Dog Food with Coconut Oil   When kangaroo dog food is combined with coconut oil, it creates a nutrient-packed powerhouse that provides dogs with numerous health benefits. The lean, hypoallergenic protein from kangaroo is balanced with the immune-boosting properties of coconut, offering a comprehensive nutritional profile that supports the well-being of your canine companion. If you’re looking for a Kangaroo meal for your dog, Wild Kangaroo & Apples Recipe is a great option. Wild Australian Kangaroo as a novel protein source  Formulated for dogs with skin and digestive sensitivities  Free from common allergens such as chicken, poultry, wheat, potatoes, corn, soy and gluten  Always gradually introduce new foods to your dog's diet and consult with your veterinarian if you have any concerns about your pet's nutrition. The dietary needs of dogs can vary based on their breed, age, size, and overall health condition, so it's essential to consider these factors when planning their meals.  The emergence of novel protein sources like kangaroo and beneficial additions like coconut in dog food reflects a shift towards more natural and health-supportive ingredients in pet nutrition. It's not just about filling their bellies but enhancing their lives. So, when it comes to your pet's health, exploring the benefits of kangaroo dog food and coconut could be a step in the right direction.   

Beagles are a hunting dog breed defined by their strong sense of smell. They're also friendly to children, similar to Golden Retrievers. The one difference is that Beagles have a strong sense of smell, making them great hunting companions or contraband detectors.   If you’re looking to get one of these dogs as pets, here are a few facts and things to know about Beagles.    Breed history  The exact origins of the Beagle are unclear, but it’s believed that they are a product of centuries of breeding between European and British Hounds. These are thought to share an ancestry with the foxhound and now-extinct Southern Hound.  Beagles as we know them most likely took shape as a result of refining and standardized breeding in England and Scotland during the 1800’s. The American Kennel Club later recognized Beagles in 1885, and is the 7th most popular dog breed in America as of 2020.  Today, Beagles have two varieties: those who usually stand at 13 inches at the shoulder, and those slightly bigger, reaching up to 15 inches. Both varieties have a sturdy build, hazel eyes, and large floppy ears. Their coat colors can range from lemon, red-and-white, or even a tricolor mix of brown, black, and white.    Is the Beagle the right breed for you?  As Beagles are defined by their strong sense of smell, they have a tendency to follow and hyperfocus on scents that interest them. They’re known to have at least 220 million scent receptors on their noses, a trait that makes them helpful in sniffing out contraband in airports. This ability was first used in 1984 at Los Angeles International Airport and continues to this day around America.  While their sensitive noses give Beagles a wide range of employment opportunities, this can make them difficult to housetrain. That’s why it’s recommended to make them familiar with as many scents at home as possible to engage their constant curiosity. Doing so may help reduce the chances of getting distracted by whatever they smell.   Since they are an active dog breed used for hunting, they will need proper socialization at a young age and daily walks to burn off the excess energy. Despite their general friendliness, Beagles will find ways to amuse themselves if not actively engaged in activities. If left alone, they can be prone to actions like digging or howling. Training them with food is also a highly recommended option for making them obey your commands.  Beagles are also prone to shedding, despite having a short coat. Be sure to brush them 2 to 3 times a week and clean their ears weekly.     Common health issues  Beagles are prone to Musladin-Lueke Syndrome or Chinese Beagle Syndrome, a genetic disease that targets connective tissues like joints, bones and skin. This can result in a smaller size, reduced joint mobility and an abnormal gait. Early testing is recommended to prepare for treatment if possible.  Intervertebral disc disease is another issue that affects the cartilage discs in the backbone. These can become damaged due to wear and tear or constant activity. Surgery may be needed to correct this, depending on the severity of the disease.   Seizures and epilepsy can also be common problems Beagles can face as early as 6 months old. This may require giving them medication for life.    Diet and nutrition  Beagles are medium-breed dogs that require an active lifestyle. This means they need a diet rich in Proteins and enhanced with Taurine, Glucosamine and Chondroitin to maintain muscle health, heart health, and joint mobility. All these are found in  Addiction MEGA.    MEGA is a Complete and Balanced diet made with premium New Zealand Lamb and Beef to help medium to large breed dogs build and maintain muscles. It’s also enriched with Glucosamine and Chondroitin to keep their joints healthy. Best of all, it has a large-size kibble that encourages thorough chewing and digestion. That way, your dog gets the most nutrition out of each serving.   Another option would be Addiction Raw Alternative Dog Food. This product range provides the goodness of raw food with the safety and convenience of dry food. It’s also made with premium proteins and formulated for your dog’s overall health. It has 6 different flavors that have an irresistible smell.   Addiction Raw Alternative Dog Food can be served in five different ways to liven up mealtimes: on its own, as a kibble topper, with canned food, or paired with home-cooked meals. 

All photos courtesy of @perromart.sg and @oscarthebelovedbeagle Feeding time is easily one of pet parents' favorite ways to bond with their dogs. Preparing meals and seeing our pets eating them can bring about a sense of connection, fulfillment, and purpose.  However, not all canines are as willing to eat anything. Some are fussy and are completely fine missing a meal or two if the food is not up to their taste.  Whether you're struggling to feed a picky eater or just looking for ways to develop a healthier eating habit for your dog, here's what you need to know.    Common reasons why dogs won't eat their food  There are a lot of reasons why dogs won't touch their food. For one, illnesses such as kidney disease or dental problems can make them lose their appetite. To ensure that there's no underlying health problem that your dog is suffering from, take them to the vet for a quick physical checkup and routine bloodwork.  Another possible reason for your dog's refusal to eat is behavioral problem. Are there stressors at home, such as another pet harassing your dog during mealtimes? Did you suddenly change his routine? Moved to a new home? Recognizing if your pet is stressed is crucial. Some of the tell-tale signs of a stressed dog are:  Crouching  Tail tucked between legs  Shivering   Excessive licking  Panting  Overfeeding can also lead to appetite loss. So, make sure that their treats do not exceed 10% of their daily calorie intake. Giving table scraps is also a huge no-no. It might seem like small pieces of chicken or cheese won't hurt them, but it will hugely affect their reaction toward dinner later. It's best to stick with the recommended feeding guide according to weight to ensure that your dog eats the right amount of food on a timely basis.   If you've already ruled out illness, behavior issues, and overfeeding, it's time to explore other feeding options for your dog's picky palate. Just like us, dogs have individual preferences.    Managing a picky eater  More than the struggle of constantly experimenting to figure out what kind of texture, taste, and smell your dog prefers, it's the health implications that come with picky eating that worry pet parents the most. Picky eating can lead to malnutrition and weight loss.   A solution Krista Williams, BSc and DVM and Robin Downing, CVPP and DVM recommend is to offer food in the morning. If your dog won't touch or eat it but doesn’t entirely consume it within 15 to 30 minutes, take the food away until their next mealtime. Note that this method works only for dry food like kibbles. If you're feeding wet food, it's best to throw the leftovers away to avoid the risk of spoilage.   If this still doesn't work, try sprinkling a delicious topper on your dog's food. Addiction Pet Foods' Raw Alternative Dog Food is specially formulated for fussy eaters.   @oscarthebelovedbeagle enjoys a serving of Homestyle Venison and Cranberry Dinner, one of Addiction Raw Alternative Dog Food's delicious flavors. It's available in six mouthwatering flavors.  Country Chicken and Apricot Dinner  Features tender and cage-free New Zealand Chicken combined with the delicate aroma of sweet Apricots Herbed Lamb and Potatoes Entrée  Features grass-fed New Zealand Lamb seasoned with fragrant Rosemary and Thyme  Perfect Summer Brushtail  Features sustainably-sourced Brushtail, a novel protein source ideal for dogs sensitive to Chicken, Beef and Lamb  Homestyle Venison and Cranberry Dinner  Features free-range New Zealand Venison, a novel protein source ideal for dogs sensitive to Chicken, Beef and Lamb  Made with meat as the #1 ingredient, our raw alternative food offers dogs an irresistible meaty scent and taste. It's cooked using a lower temperature, rapid-air drying technology to keep the food safe from harmful bacteria while ensuring maximum nutritional benefits. Plus, it's enriched with nutrient-packed superfoods to help fight against damage from harmful free radicals and boost the immune system. 

Just like vitamins, minerals are micronutrients needed by the body to perform properly. Pets use minerals for many different jobs, including growth, muscle development, and heart function. This makes minerals an essential component in your pet's diet.   There are two types of minerals: major or macrominerals and trace minerals. Macrominerals are essential to build muscles, bones, and nerve cells. They also act as essential electrolytes needed to regulate the acidity of the blood and the amount of water in the body. Some examples of macrominerals are Calcium, Phosphorus, Potassium, and Magnesium.   Trace minerals, on the other hand, are necessary for certain hormones that help regulate the body. Unlike macro minerals, trace minerals are needed only in small amounts. Examples of trace minerals are Copper, Manganese, Zinc, and Iodine.   But did you know that some minerals, such as Magnesium, Zinc, and Iron, are not easily absorbable in their inorganic form? These minerals are essential in energy production and immune system function. To help make sure that pets absorb nutrients properly, minerals are bonded with amino acids or hydrolyzed proteins- a process called chelation.   What does chelate mean Chelate means chemically bonding one substance to another. Chelation usually happens between minerals and amino acids. "When you chelate a mineral, two things happen. One, you make them more water-soluble, and number two, you will make them more absorbable," said Dr. Jean Paul Ly, DMV.  Chelated vs non-chelated minerals Chelated Minerals are more easily absorbed during digestion than non-chelated minerals.  Chelated Minerals have a stronger bond than non-chelated minerals, making them more stable as they pass through our pet's stomach. This stability allows nutrient absorption. In the case of non-chelated minerals, they tend to dissociate and bind with other elements in the gut, resulting in food being excreted without being used.    Chelated Minerals are specially designed to improve nutrient absorption. Better nutrient absorption means that our pets' bodies can function properly and fight off diseases. Addiction recognizes the advantages of using Chelated Minerals in pet food. That is why every bag is enriched with these high-performing minerals so that your pets can absorb the most out of every meal.   Check out our nutritional solutions here:  Dry Dog Food  Dry Cat Food  Credits:  Photo by Mitchell Orr on Unsplash 

Puppies grow faster than adult dogs. That's why they need a formulation specific to their developmental needs. Aside from higher fat and protein levels, puppies also need at minimum, three times the amount of calcium that adult dogs require. To be precise, growing puppies need 1.2% while adult dogs need 0.5% on a dry matter basis. Giving puppies all these nutritional requirements is important as this will determine their long-term health.    Before discussing how much calcium puppies need, it’s essential to understand what this mineral does for their body and what other nutrients or minerals they work with.   Calcium and bone development   Calcium is one of the essential minerals that dogs need for proper bone and tooth growth. It’s a vital building block that growing bones need to absorb and store to properly form and stay sturdy.      According to the Whole Dog Journal, this mineral is also needed to maintain muscle control and help prevent seizures. Too much of it, however, can cause skeletal malformations and deficiencies in other nutrients.   Aside from Calcium, bones also need Phosphorus to stay strong and Vitamin D to aid in Calcium and Phosphorus absorption. Together, these 3 nutrients ensure your pet develops healthy bones so they can live their lives to the fullest.  Guidelines in Calcium content While the general rule is that puppies need higher Calcium than adults, specific requirements will depend on the breed or size.   While small and large breeds have the same minimum requirement, there are restrictions that need to be observed depending on their growth stage. Since large breed puppies grow faster than small to medium breeds, they're prone to Calcium overdose. The maximum Calcium level for small to medium breeds is 2.5% per kg of food in dry matter, while for large breeds, it's 1.8%.  This is the optimum limit that puppies should get to avoid any malformed bones as they grow.   Generally, dog foods for both puppies and adult dogs should have a minimum requirement of 1:1 and a maximum of 2:1 of Calcium to Phosphorous for both growth and maintenance.  Checking AAFCO Dog Food Nutrient Profiles can be useful to know if the formula you’re getting is suited for large dog breeds. Usually those labeled “for growth/all life stages including growth of large-breed puppies (70 lbs or more as an adult)” is your best bet.   Other things to note about puppy food  Hill Crest Animal Hospital states that depending on their growth rate, small breeds should have puppy food until 7 to 8 months of age. Medium breeds need to stay on it for 8 to 10 months, while large and giant breeds need at least a year.  Given these requirements, it’s important to have puppy food that falls within the given ranges and ratios for your growing pets to have sufficient bone development during their most active times. Dog foods with the “Complete and balanced” or “specifically formulated for puppies” labels are highly recommended.   Addiction Pet Foods products are specially formulated for your growing dog’s needs. Products like Salmon Bleu Puppy provide ample nutrition for your puppies as well as the needed Calcium between 1.2 and 1.8 % on a dry matter basis. 

Coconut oil started surging in popularity in 2011, being tagged as a "health food" for its countless health benefits and uses. Its proliferation in natural skincare products and health food aisles became so apparent that pet parents had to ask – is it something my pets can also benefit from?  The answer is a resounding yes. Veterinarians agree that Coconut oil is healthy for pets. If you're on edge about including this edible oil in your pet's diet, read on to know its components and what makes it beneficial for pets.    What is Coconut oil  Coconut oil is extracted from the meat of a Coconut. It's high in medium-chain triglycerides (MCTs), a type of saturated fat. Saturated fat is a dietary fat commonly found in meat but is also seen in plant foods like Coconut and Palm oil.   There are several types of MCTs found in Coconut oil:  Lauric acid (49%)  Caprylic acid (8%)  Myristic acid (8%)  Palmitic acid (8%)  Capric acid (7%)  Oleic acid (6%)  Stearic acid (2%)  Linoleic acid (2%)  The benefits of coconut oil  Coconut oil has a wide range of nutrients that help contribute to your pet's overall health. "Coconuts are a rich source of protein and minerals. The oil itself has antibacterial properties effective against certain types of fungi," said Dr. Jean Paul Ly, DMV. Some of the benefits of coconut oil include: Energy boost Coconut oil's MCT components contribute to higher energy levels in pets. According to Dr. Bruce Fife, C.N., N.D., Coconut oil "balances the thyroid, helping overweight dogs lose weight and helping sedentary dogs feel energetic".  Better digestion   Dr. Fife also notes the power of Coconut oil in improving digestion. Lauric acid's antibacterial properties help promote gut health by supporting the growth of good bacteria. As a bonus, Lauric acid also helps the body absorb nutrients from foods.   Healthier skin and coat  Aside from Lauric acid promoting good gut health and nutrient absorption, it's also effective in reducing inflammation.  Together with Capric Acid and Caprylic Acid, they make one of the best antibacterial and antifungal agents. This makes Coconut Oil effective in promoting skin and coat healthy by easing irritation caused by hot spots and yeast dermatitis.   Improved cognitive function  We've previously discussed how Coconut oil is made up of several MCTs. These MCTs, once digested by the body, turn into Ketones. Ketones provide energy to the brain. A study conducted on senior Beagles proved that MCTs help stimulate senior dogs' cognitive function. So, giving your senior dogs Coconut oil can help sharpen their memory.   Including Coconut oil in your pet's diet  As with any other new food introduced to pets, it's best to err on the side of caution. Talk to your veterinarian so you can make an informed decision about adding Coconut oil in your pet's diet. And if you decide to push through about adding this edible oil, make sure to start slow to avoid diarrhea.   Pet food with Coconut oil  If you want to opt for a more convenient way of including Coconut oil in your pet's diet, consider feeding your pets food that includes Coconut oil in the ingredients list. Addiction Pet Foods' provides pet parents like you a wide range of nutritional solutions enriched with Coconut oil:  Addiction Raw Alternative Food  Country Chicken and Apricot Dinner Features tender and cage-free New Zealand Chicken combined with the delicate aroma of sweet Apricots Herbed Lamb and Potatoes Entrée  Features grass-fed New Zealand Lamb seasoned with fragrant Rosemary and Thyme Homestyle Venison and Cranberry Dinner  Features free-range New Zealand Venison, a novel protein source ideal for dogs sensitive to Chicken, Beef and Lamb Perfect Summer Brushtail  Features sustainably-sourced Brushtail, novel protein source ideal for dogs sensitive to Chicken, Beef and Lamb   Addiction Dry Food  Wild Kangaroo & Apples Recipe Wild Australian Kangaroo formula free from common allergens, ideal for dogs with skin and digestive sensitivities Viva La Venison  Free-range New Zealand Venison formula free from common allergens, ideal for dogs with skin and digestive sensitivities  Zen Vegetarian  A 100% plant-based formula with added vitamins, minerals and amino acids.    Addiction Dog Treat Venison Recipe Meaty Bites  Moist and soft-textured treats made with free-range New Zealand Venison as the #1 ingredient Brushtail Recipe Meaty Bites  Moist and soft-textured treats made with wild New Zealand Brushtail as the #1 ingredient Beef Recipe Meaty Bites  Moist and soft-textured treats made with grass-fed New Zealand Beef as the #1 ingredient Would you consider feeding your pets a diet made with Coconut oil? Let us know in the comment section! – Addictionpet.com  Credits:  Photo by Mikhail Nilov from Pexels   

Golden Retrievers are among America’s most popular dog breeds. Not only are they skilled hunters, they can also work as assistants for the blind, or as search-and-rescue dogs. Even as pets, they’re loyal, lovable, and great with kids.  If you plan on getting one for yourself, here are a few things you need to know about Golden Retrievers.   Breed history  Golden Retrievers can trace their history as early as the 1800’s, where they initially bred as hunting dogs in Scotland. Though this was their primary role, they also excelled in search-and-rescue as well as guide work.   In 1908, they were displayed at a British dog show and later, the Kennel Club in England recognized them as a distinct breed in 1911. They were first known as “Yellow or Gold Retrievers” due to their yellow or golden fur color. This changed in the 1920’s when they were eventually reclassified as “Golden Retrievers”.  This breed was also introduced around the 1910s in the United States and Canada and later recognized by the American Kennel Club in 1932.  The signature gold coat color is what separates them from Labrador Retrievers, which are usually black in color. Some Labrador Retrievers can also have a pale white-yellow or even a chocolate-colored coat as well. Apart from the coat color, Labradors can also be slightly larger than their golden counterparts by a few inches and heavier by at least 5 pounds.   Is the Golden Retriever the right breed for you?  Since these dogs are bred as hunters, they require at least an hour of exercise daily. This means taking them out for walks or even playing fetch outdoors. You can also have them do mental challenges like treat dispenser puzzles, but these should not be treated as replacements for physical activities.   Not giving them enough time for exercise can result in these dogs doing things like digging or chewing at objects like furniture to relieve their stress. If your lifestyle doesn’t allow time for taking your dog out on walks at the very least, it might not be advisable for you to get one as a pet.   As puppies, they also require a fair amount of socialization to help them adjust to life in the city. The first 2 years of their lives require their owners to be outgoing and fairly active so that the Retriever can be comfortable taking walks and getting the needed exercise later on.   For city dwellers, Retrievers have a tendency to shed moderately. This means you may need to sweep or vacuum your house often to get rid of any fur that may be lying around. Brushing once a week can also help keep their coat looking well-groomed.   Common health issues  Golden Retrievers have a lifespan of at least 10 to 13 years, this means they may be prone to diseases in their later years and may require greater care and assistance on your part as pet owners. There are 3 common things to watch out for regarding their health as they grow older.  Cancers like Lymphoma are more likely to affect this breed, according to the Prestige Animal Hospital. This disease causes the dog’s body to form abnormal lymphocytes or white blood cells. Fortunately, this form of cancer is treatable with chemotherapy and can be detected early with regular blood tests.  Other things to watch out for are problems in the bones and joints. Since Retrievers are also classified as medium to large dog breeds, they may suffer from weakened joints in their later years. This means they can be less active or even suffer arthritis as they grow older. Large-breed dog foods with Glucosamine can help maintain healthy joints and minimize these risks.  Allergies are also a common issue for them. Pollen, mold, dust, or certain foods can make their skin itchy. Frequent scratching or licking can be signs of allergies to watch out for. If your dog suffers from severe meat allergies, then it might be a good option to give them plant-based proteins as an alternative.  Diet and nutrition  Golden Retrievers require high-quality protein in their diet. They would also benefit from a diet that's enriched with Glucosamine and Chondroitin as these supplements support their mobility.   To keep your Golden Retriever healthy, feed them with Addiction MEGA. MEGA is a Complete and Balanced diet made with premium New Zealand Lamb and Beef, high-quality proteins to help medium to large breed dogs build and maintain muscles. It’s also enriched with Glucosamine and Chondroitin to keep their joints healthy. Best of all, it has large-size kibble that encourages thorough chewing and digestion. That way, your dog gets the most nutrition out of each serving. For more information about dog breeds and pet care, follow us on Facebook and Instagram. – Addictionpet.com