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When it comes to large-breed dogs, their needs are, well, larger than life. These gentle giants require a diet that matches their unique size, activity level, and life stage. That’s where Addiction Pet Foods’ MEGA Dog Food steps in—a range specially crafted to cater to large-breed puppies, adults, and seniors. Whether your furry friend is a playful pup, a robust adult, or a wise senior, each product in the MEGA is tailored to meet their specific nutritional requirements. Here’s what makes each product stand out and why it’s the perfect choice for your big best friend.  Get MEGA from our partner retailers here. You can also try the MEGA classic available in 60g trial packs here. Why Choose the MEGA?  Before diving into each product, let’s take a closer look at what unites the MEGA Dog Food:  Specialized Nutrition for Large Breeds: Large dogs are prone to joint issues, digestive challenges, and weight management problems. The MEGA is designed to address these needs.  High-Quality Protein Sources: The range features farm-raised chicken to beef and lamb meal as a primary ingredient, providing lean protein to support muscle development and energy.  Balanced for Growth and Maintenance: With optimal levels of calcium, phosphorus, glucosamine, and chondroitin, the MEGA supports strong bones and healthy joints.  Clean and Natural Ingredients: Addiction Pet Foods is committed to using natural ingredients, free from artificial fillers, to ensure your dog gets wholesome nutrition.  Now, let’s explore how the MEGA Chicken Large-Breed Puppy, Adult, and Senior formulas differentiate themselves.  1. MEGA Chicken Large-Breed Puppy  For the Big Pups with Big Potential  Puppies are a bundle of energy and curiosity, and large-breed puppies have special growth needs. The MEGA Chicken Large-Breed Puppy formula is designed to support healthy development during this crucial stage.  Key Differentiators:  Controlled Calcium & Phosphorus: These essential minerals are perfectly balanced to support bone growth while preventing developmental joint problems like hip dysplasia.  DHA for Brain Development: The formula includes DHA from fish oil, critical for cognitive and visual development, so your puppy can grow up smart and alert.  Protein-Packed for Growth: With high-quality chicken as the first ingredient, this formula delivers the energy and nutrients needed to fuel those zoomies.  Best For: Large-breed puppies up to 18 months old who need support for strong, healthy growth.  2. MEGA Chicken Large-Breed Adult  Fuel for Your Adult Dog’s Active Lifestyle  Once your pup grows into an adult, their nutritional needs shift towards maintaining muscle mass, joint health, and energy levels. The MEGA Chicken Large-Breed Adult formula is built to keep them at their peak.  Key Differentiators:  Joint Health Support: Enriched with glucosamine and chondroitin, this formula helps prevent joint wear and tear, especially for active breeds.  Weight Management: Large breeds are prone to obesity, so the formula includes controlled fat levels and high-quality protein to maintain a healthy weight.  Enhanced Digestibility: With natural fiber sources, the formula promotes digestive health, reducing bloat—a common concern in large dogs.  Best For: Adult large-breed dogs between 18 months and 7 years old, especially those who lead active lifestyles.    3. MEGA Chicken Large-Breed Senior  Nourishment for the Golden Years  As large-breed dogs age, their metabolism slows, and their joints and immune systems need extra care. The MEGA Chicken Large-Breed Senior formula is thoughtfully crafted to address these concerns and ensure your dog ages gracefully.  Key Differentiators:  Reduced Calories for Less Active Dogs: Seniors are less active, so this formula includes lower calorie levels to prevent unnecessary weight gain.  Strengthened Immune System: Antioxidants and vitamins like C and E help support immunity, keeping your senior dog healthy and happy.  Joint and Mobility Care: The glucosamine and chondroitin levels are increased to provide additional support for aging joints, helping maintain mobility.  Best For: Senior large-breed dogs aged 7 years and older, particularly those slowing down or showing signs of aging.  How to Choose the Right MEGA Formula  Selecting the right formula for your dog comes down to their age and activity level. Puppies thrive on the nutrient-dense, growth-supporting puppy formula, adults need a balance of energy and joint care, and seniors benefit from lower calories with extra joint and immune support.    The MEGA Promise: Big on Quality, Big on Care  Addiction Pet Foods’ MEGA isn’t just about feeding your large-breed dog; it’s about providing a tailored diet that evolves with their needs. By focusing on high-quality ingredients, specialized nutrition, and life-stage-specific formulations, the MEGA ensures your dog thrives, no matter their age.  So, whether you’re raising a spirited pup, keeping up with an energetic adult, or pampering a senior, Addiction’s MEGA Dog Food has got you covered. Because your big dog deserves nothing less than a MEGA commitment to health and happiness.    Get MEGA from our partner retailers here. You can also try the MEGA classic available in 60g trial packs here.  

Imagine the purity of New Zealand’s wilderness— pristine, abundant, and teeming with life. That’s the freshness we capture in every bag of Addiction Pet Foods. We believe that food is medicine: it must be nutritious and delicious! Just how we do we deliver the bountiful provenance of New Zealand along with delicious flavor in each bite? It is through painstaking process of science and thoughtfulness with each step.   At Addiction Pet Foods, we ensure that the meat used in our recipes meets the highest standards for both taste and nutrition. This article explores how oxidation affects palatability, the role of peroxide values in freshness testing, and the importance of nutrient-rich meat in delivering both taste and health benefits.  The Hidden Enemy – Oxidation   In food preservation, oxidation is a hidden challenge, degrading flavor and nutrients. Oxidation occurs when fats and proteins in meat interact with oxygen, causing chemical changes that reduce flavor and nutritional quality.  Impact of Oxidation on Flavor and Nutrition Oxidation is a natural process where oxygen interacts with fats and proteins in food, slowly reducing its flavor and nutrition.  Impact on Palatability: Oxidation creates off-flavors and unpleasant odors that dogs and cats are quick to detect. Even minor oxidation can discourage pets from eating, especially in cats, which are highly sensitive to changes in smell.  Nutritional Degradation: Oxidation breaks down essential fats, like omega-3s, and depletes vitamins such as A and E. As a result, the food loses both flavor and important nutrients.  Formation of Biogenic Amines: As oxidation progresses, compounds like histamine and cadaverine—known as biogenic amines—are produced. These not only affect flavor but can also pose safety concerns if they accumulate in high levels.  Freshness Testing: Using Peroxide Value (PV) and Quality Checks At Addiction Pet Foods, we’re committed to keeping each meal fresh and flavorful. One of our methods is Peroxide Value (PV) testing. At Addiction Pet Foods, we rigorously monitor meat quality through a range of tests, including the peroxide value (PV) test and a biogenic amine screening.   What is Peroxide Value? Peroxide value measures the early byproducts of fat oxidation. A low PV indicates that the meat is fresh, while a high PV suggests the fats are starting to break down. This helps us guarantee that only the freshest ingredients are used.  Biogenic Amine Screening We also test for compounds like histamine and putrescine, which are signs that the meat is starting to degrade. Any batch that exceeds our strict limits does not proceed to production.  Fresh Meat Retains Nutrients and Enhances Taste Freshly sourced meat offers many advantages, both for health and palatability such as:   Superior Nutritional Content Fresh meat retains its natural proteins, fats, and vitamins, ensuring that every meal offers both taste and essential nutrients.  Moisture and Texture: High moisture content enhances the texture and aroma of the food, making it more appetizing for pets. Pets are naturally drawn to moist, tender food, which mimics the texture of prey. Sensory Testing: Guaranteeing Fresh Taste in Every Batch We don’t just rely on machines; our experts conduct sensory testing on every batch to check taste, aroma, and texture. Pets, especially cats, are highly sensitive to taste and aroma. Our sensory testing ensures every meal is one they’ll eagerly enjoy, with a taste and texture that keeps them coming back. This careful approach means each meal meets our high standards for freshness and palatability, ensuring every bowl is something pets look forward to.  How Sensory Testing Works: Our experts evaluate each batch of meat for smell, texture, and appearance—just as a chef would taste food in a kitchen. This helps us confirm that the meat is fresh and has the right characteristics to make our pet food irresistible.  Continuous Improvement through Feedback: Sensory testing allows us to fine-tune our processes by identifying subtle changes in flavor profiles, ensuring that pets enjoy a consistent eating experience with every bite.  New Zealand Meat: A Higher Standard of Quality Addiction Pet Foods sources many of its meats from New Zealand, known worldwide for its high animal welfare and sustainable farming practices.  Sustainable and Ethical Farming: New Zealand livestock are raised in free-range, low-stress environments, leading to tender, flavorful meat. These practices ensure animals are hormone-free, antibiotic-free, and naturally fed on grass pastures.  Quality from Farm to Plant: By working with trusted suppliers, we ensure that meat is carefully handled and promptly delivered to our facility to maintain its freshness and nutritional integrity.  Addiction Pet Foods is committed to giving pets the quality they deserve, with a focus on freshness and irresistible taste. By using only premium New Zealand meat and prioritizing freshness, we ensure that each meal is packed with the nutrients and flavors pets love. Our dedication to quality and palatability means pet owners can feel confident that every bowl of Addiction is a delicious, wholesome choice that supports your pet’s well-being Through these efforts, we give pet owners the confidence that their companions are getting the best-tasting, highest-quality food available. Addiction Pet Foods delivers uncompromising quality and irresistible taste, capturing New Zealand’s unmatched freshness in every bowl.   Find out more about Addiction Pet Foods today and discover how Addiction can help you provide the best nutrition and delicious food for your best friend. Follow us on our Official Pages: Facebook: Addiction Pet Foods AU   Instagram: @addictionpetau TikTok: @addictionpetau 

At Addiction Pet Foods, we believe your pet deserves the best nutrition, which is why we’ve chosen a method that stands out: air-drying. Unlike conventional kibble that may be processed at high temperatures, our gently air-dried pet food retains more of its natural goodness. It’s not just a meal—it’s a way to help your pet thrive.   

NutriFlavor™️ takes flavour to the next level. Using a unique process, we infuse each bite with layers of rich, savoury oils, meats, and broths. These layers include proteins, fats, and oils, which not only enhance the taste but also deliver essential nutrients to your pet. Each bite is designed to deliver a full sensory experience with high, medium, and low flavour notes—creating a robust, mouth-watering taste profile that pets can’t resist.

As pet parents, we want our furry friends to enjoy meals that not only support their health but also excite their taste buds. Just like us, pets deserve food that’s both nutritious and delicious. After all, while we’re happy to eat healthy meals, we also want them to be flavorful. The same goes for our pets—palatability is just as important as nutrition, ensuring they enjoy their food and get the essential nutrients they need to thrive. The secret to a truly irresistible meal? Great quality ingredients. Let’s explore why the quality of meat matters, how freshly sourced meat enhances flavor, and why New Zealand is renowned for producing some of the tastiest and most nutritious pet food ingredients. 1. Not All Meat Is Equal When It Comes to Taste Think of it like this: would you rather eat a freshly cooked steak or leftovers that have been sitting in the fridge for days? The quality of the meat in your pet’s food makes a huge difference in how it tastes. Different cuts of meat provide unique flavors and textures, just like the food we eat. Muscle meats (like chicken breast or beef steak) are high in protein and deliver rich flavors that pets love. Organ meats (such as liver and heart) add a bold, meaty taste that excites pets and also offer healthy fats for a balanced diet. 2. Importance of Freshness Just as we prefer fresh, flavorful meals, pets also thrive on food that retains its natural taste and nutritional value. Beyond the enjoyment of a fresh meal, the nutritional benefits of using fresh meat in pet food can significantly impact your furry friend’s overall health and vitality.  That’s why Addiction Pet Foods uses only freshly-sourced, carefully handled ingredients that maintain their natural flavor and aroma. Spoiled Meat is a Deal-Breaker: If meat is not stored properly, it can develop off smells and bitter tastes that pets instinctively avoid. This happens when fats and oils in the meat break down, resulting in an unpleasant taste. Good Storage Keeps the Flavor fresh and flavorful: Meat needs to be kept cold and stored properly to maintain it’s tastiest. 3. New Zealand Meat: The Gold Standard for Happy, Healthy Pets Addiction Pet Foods is proud to source its meat from New Zealand, a country known for its pristine environment and world-class farming practices. But it’s not just about where the meat comes from—it’s also about how the animals are raised. New Zealand’s ethical, sustainable farming methods ensure higher quality meat that is more flavorful and nutritious for your pets. Happy Animals, Tastier Meat: New Zealand’s strict animal welfare laws ensure that farm animals enjoy a high quality of life, with access to outdoor spaces, freedom to roam, and humane treatment at every stage. Addiction Pet Foods only sources its meats from farms that uphold these standards, meaning animals experience less stress, which keeps their meat tender and naturally flavorful. When you choose Addiction, you’re not just feeding your pet—you’re supporting ethical farming practices that make a difference in both taste and animal welfare. Happy Animals, Tastier Meat: Animals raised outdoors with plenty of space to roam are healthier and less stressed. Less stress means their meat stays tender and flavorful. Sustainably Raised, Hormone-Free: New Zealand farmers are committed to sustainability. Their animals are raised without artificial growth hormones or steroids, ensuring the meat is pure, natural, and bursting with flavor. Grass-Fed Diets, Naturally Delicious: Livestock in New Zealand are grass-fed, which produces richer, more robust flavors in the meat. It’s this natural diet that makes New Zealand meat stand out, offering your pets a truly satisfying meal. 4. Pets Love Meat-Based Meals—Here’s Why At the heart of every Addiction Pet Foods recipe is a commitment to delivering meals pets crave. Both dogs and cats are natural meat lovers, and Addiction ensures that they get the highest-quality proteins to satisfy their instincts. Cats Crave Bold Flavors: With their naturally picky appetites, cats need strong, meaty flavors to stay engaged during mealtime. Addiction’s cat food recipes are packed with intense flavors such as New Zealand king salmon, free-range venison, organ meats and many more that keep even the fussiest felines coming back for more. Dogs Love Variety: Dogs thrive on a variety of flavors and smells, and Addiction delivers that with unmatched indulgence. With a range of premium New Zealand meats like grass-fed lamb, free-range chicken, and novel proteins, Addiction Dog food offers diverse tastes and aromas to keep every meal exciting. Crafted to satisfy even the most discerning pups, every bite of Addiction is an adventure in flavor! Why Addiction Pet Foods is the Ultimate Choice Choosing the right pet food isn’t just about filling a bowl—it’s about giving your pets the nutrition and taste they deserve. Addiction Pet Foods goes the extra mile to ensure that every meal is made with the highest-quality New Zealand meat, offering exceptional quality and sustainable origins providing both the flavor your pets crave and the nutrients they need to thrive. By opting for Addiction, you’re choosing pet food that combines gourmet-quality meat with exceptional nutrition—because your pets deserve nothing less. Ready to give your pets a meal they’ll love? Try Addiction Pet Foods today and watch them indulge in every bite! Find out more about Addiction Pet Foods today and discover how Addiction can help you provide the best nutrition and delicious food for your best friend. Follow us on our Official Pages: Facebook: Addiction Pet Foods AU   Instagram: @addictionpetau TikTok: @addictionpetau 

As pet parents, we want our furry friends to enjoy meals that not only support their health but also excite their taste buds. Just like us, pets deserve food that’s both nutritious and delicious. After all, while we’re happy to eat healthy meals, we also want them to be flavorful. The same goes for our pets—palatability is just as important as nutrition, ensuring they enjoy their food and get the essential nutrients they need to thrive. The secret to a truly irresistible meal? Great quality ingredients. Let’s explore why the quality of meat matters, how freshly sourced meat enhances flavor, and why New Zealand is renowned for producing some of the tastiest and most nutritious pet food ingredients. 1. Not All Meat Is Equal When It Comes to Taste Think of it like this: would you rather eat a freshly cooked steak or leftovers that have been sitting in the fridge for days? The quality of the meat in your pet’s food makes a huge difference in how it tastes. Different cuts of meat provide unique flavors and textures, just like the food we eat. Muscle meats (like chicken breast or beef steak) are high in protein and deliver rich flavors that pets love. Organ meats (such as liver and heart) add a bold, meaty taste that excites pets and also offer healthy fats for a balanced diet. 2. Importance of Freshness Just as we prefer fresh, flavorful meals, pets also thrive on food that retains its natural taste and nutritional value. Beyond the enjoyment of a fresh meal, the nutritional benefits of using fresh meat in pet food can significantly impact your furry friend’s overall health and vitality.  That’s why Addiction Pet Foods uses only freshly-sourced, carefully handled ingredients that maintain their natural flavor and aroma. Spoiled Meat is a Deal-Breaker: If meat is not stored properly, it can develop off smells and bitter tastes that pets instinctively avoid. This happens when fats and oils in the meat break down, resulting in an unpleasant taste. Good Storage Keeps the Flavor fresh and flavorful: Meat needs to be kept cold and stored properly to maintain it’s tastiest. 3. New Zealand Meat: The Gold Standard for Happy, Healthy Pets Addiction Pet Foods is proud to source its meat from New Zealand, a country known for its pristine environment and world-class farming practices. But it’s not just about where the meat comes from—it’s also about how the animals are raised. New Zealand’s ethical, sustainable farming methods ensure higher quality meat that is more flavorful and nutritious for your pets. Happy Animals, Tastier Meat: New Zealand’s strict animal welfare laws ensure that farm animals enjoy a high quality of life, with access to outdoor spaces, freedom to roam, and humane treatment at every stage. Addiction Pet Foods only sources its meats from farms that uphold these standards, meaning animals experience less stress, which keeps their meat tender and naturally flavorful. When you choose Addiction, you’re not just feeding your pet—you’re supporting ethical farming practices that make a difference in both taste and animal welfare. Happy Animals, Tastier Meat: Animals raised outdoors with plenty of space to roam are healthier and less stressed. Less stress means their meat stays tender and flavorful. Sustainably Raised, Hormone-Free: New Zealand farmers are committed to sustainability. Their animals are raised without artificial growth hormones or steroids, ensuring the meat is pure, natural, and bursting with flavor. Grass-Fed Diets, Naturally Delicious: Livestock in New Zealand are grass-fed, which produces richer, more robust flavors in the meat. It’s this natural diet that makes New Zealand meat stand out, offering your pets a truly satisfying meal. 4. Pets Love Meat-Based Meals—Here’s Why At the heart of every Addiction Pet Foods recipe is a commitment to delivering meals pets crave. Both dogs and cats are natural meat lovers, and Addiction ensures that they get the highest-quality proteins to satisfy their instincts. Cats Crave Bold Flavors: With their naturally picky appetites, cats need strong, meaty flavors to stay engaged during mealtime. Addiction’s cat food recipes are packed with intense flavors such as New Zealand king salmon, free-range venison, organ meats and many more that keep even the fussiest felines coming back for more. Dogs Love Variety: Dogs thrive on a variety of flavors and smells, and Addiction delivers that with unmatched indulgence. With a range of premium New Zealand meats like grass-fed lamb, free-range chicken, and novel proteins, Addiction Dog food offers diverse tastes and aromas to keep every meal exciting. Crafted to satisfy even the most discerning pups, every bite of Addiction is an adventure in flavor! Why Addiction Pet Foods is the Ultimate Choice Choosing the right pet food isn’t just about filling a bowl—it’s about giving your pets the nutrition and taste they deserve. Addiction Pet Foods goes the extra mile to ensure that every meal is made with the highest-quality New Zealand meat, offering exceptional quality and sustainable origins providing both the flavor your pets crave and the nutrients they need to thrive. By opting for Addiction, you’re choosing pet food that combines gourmet-quality meat with exceptional nutrition—because your pets deserve nothing less. Ready to give your pets a meal they’ll love? Try Addiction Pet Foods today and watch them indulge in every bite! Find out more about Addiction Pet Foods today and discover how Addiction can help you provide the best nutrition and delicious food for your best friend. Follow us on our Official Pages: Facebook: Addiction Pet Foods NZ Instagram: @addictionpetnz TikTok: @addictionpetnz 

When it comes to giving your pet the very best, choosing the right protein can make all the difference. For pets with sensitive stomachs, picky palates, or high energy needs, venison is emerging as a top choice for conscientious pet parents. Packed with nutritional benefits and naturally irresistible flavor, venison deserves a spot in your pet’s bowl. High-Quality Protein Source Venison is rich in protein, essential for muscle development and overall health. It provides all the necessary amino acids, making it a complete protein source for pets. Lean Meat with Low Fat Content  Compared to traditional meats like beef and pork, venison is leaner, containing less fat and fewer calories. This makes it an excellent choice for pets that require a low-fat diet or are prone to weight gain. Rich in Essential Vitamins and Minerals Venison is packed with vital nutrients, including B vitamins (B6 and B12), iron, zinc, and phosphorus. These contribute to energy production, immune function, and overall vitality in pets. Novel Protein for Allergy-Prone Pets  For pets with sensitivities to common proteins like chicken or beef, venison serves as a novel protein source, reducing the risk of allergic reactions and promoting better digestion. Supports Healthy Skin and Coat  The zinc content in venison aids in maintaining healthy skin and a shiny coat, enhancing your pet's appearance and comfort. Sustainable and Ethical Choice  Incorporating venison into pet food supports sustainable practices, as it often involves managing deer populations to maintain ecological balance. This approach provides a nutritious protein source while promoting environmental conservation. Transform Mealtime with Addiction Pet Foods’ Viva La Venison At Addiction Pet Foods, we’re passionate about giving pets the very best, which is why Viva La Venison is crafted to perfection. This premium pet food: Features free-range New Zealand venison, ensuring quality and ethical sourcing. Is grain-free and allergy-friendly, using a novel protein source ideal for pets with sensitive stomachs. Includes nutrient-rich fruits and vegetables adding a boost of antioxidants, fiber and flavor. It is made with no artificial additives, keeping every bite as natural as it is delicious. It is Palatability Guaranteed: Venison provides a naturally rich, savory flavor that pets love. The blend of nutrient-packed ingredients enhances the taste and aroma, ensuring even picky eaters are excited at mealtime. Made with a Gentle Cooking Process: Our small-batch cooking method preserves the integrity of each ingredient, locking in nutrients while optimizing flavor and texture. Ideal Texture as a kibble, every bite is designed to be easy to chew, digest, and enjoy. Venison is a protein that not only meets your pet’s daily nutritional needs but also offers unique benefits. Explore Addiction Pet Foods’ range of venison products. Feature Viva La Venison Small Breed Viva La Venison Dog Dry Food Homestyle Venison & Cranberry Dinner Raw Meaty Bites Venison Dog Treats Best For Skin and coat health Weight management Senior dogs, puppies Healthy treats Protein Type Venison Venison Venison Venison Format Dry kibble Dry kibble Granules, reconstituable with water / broth Soft treats Life Stage Suitability All life stages All life stages All life stages All life stages Breeds Small breeds All breeds All breeds All breeds Grain Free ✓ ✓ ✓ ✓ Gluten Free ✓ ✓ ✓ ✓ Crafted in New Zealand ✓ ✓ ✓ ✓ Sensitive Care Range ✓ ✓ ✓ ✓ By choosing Viva La Venison, you’re providing your pet with a balanced diet that meets their natural nutritional needs while treating them to a flavor they’ll love. Explore Viva La Venison and start your pet’s journey to better health today. Find out more about Addiction Pet Foods today and discover how Addiction can help you provide the best nutrition and delicious food for your best friend.  Follow us on our Official Pages:  Facebook: Addiction Pet Foods AU    Instagram: @addictionpetau  TikTok: @addictionpetau   

When it comes to giving your pet the very best, choosing the right protein can make all the difference. For pets with sensitive stomachs, picky palates, or high energy needs, venison is emerging as a top choice for conscientious pet parents. Packed with nutritional benefits and naturally irresistible flavor, venison deserves a spot in your pet’s bowl. High-Quality Protein Source Venison is rich in protein, essential for muscle development and overall health. It provides all the necessary amino acids, making it a complete protein source for pets. Lean Meat with Low Fat Content  Compared to traditional meats like beef and pork, venison is leaner, containing less fat and fewer calories. This makes it an excellent choice for pets that require a low-fat diet or are prone to weight gain. Rich in Essential Vitamins and Minerals Venison is packed with vital nutrients, including B vitamins (B6 and B12), iron, zinc, and phosphorus. These contribute to energy production, immune function, and overall vitality in pets. Novel Protein for Allergy-Prone Pets  For pets with sensitivities to common proteins like chicken or beef, venison serves as a novel protein source, reducing the risk of allergic reactions and promoting better digestion. Supports Healthy Skin and Coat  The zinc content in venison aids in maintaining healthy skin and a shiny coat, enhancing your pet's appearance and comfort. Sustainable and Ethical Choice  Incorporating venison into pet food supports sustainable practices, as it often involves managing deer populations to maintain ecological balance. This approach provides a nutritious protein source while promoting environmental conservation. Transform Mealtime with Addiction Pet Foods’ Viva La Venison At Addiction Pet Foods, we’re passionate about giving pets the very best, which is why Viva La Venison is crafted to perfection. This premium pet food: Features free-range New Zealand venison, ensuring quality and ethical sourcing. Is grain-free and allergy-friendly, using a novel protein source ideal for pets with sensitive stomachs. Includes nutrient-rich fruits and vegetables adding a boost of antioxidants, fiber and flavor. It is made with no artificial additives, keeping every bite as natural as it is delicious. It is Palatability Guaranteed: Venison provides a naturally rich, savory flavor that pets love. The blend of nutrient-packed ingredients enhances the taste and aroma, ensuring even picky eaters are excited at mealtime. Made with a Gentle Cooking Process: Our small-batch cooking method preserves the integrity of each ingredient, locking in nutrients while optimizing flavor and texture. Ideal Texture as a kibble, every bite is designed to be easy to chew, digest, and enjoy. Venison is a protein that not only meets your pet’s daily nutritional needs but also offers unique benefits. Explore Addiction Pet Foods’ range of venison products. Feature Viva La Venison Small Breed Viva La Venison Dog Dry Food Homestyle Venison & Cranberry Dinner Raw Meaty Bites Venison Dog Treats Best For Skin and coat health Weight management Senior dogs, puppies Healthy treats Protein Type Venison Venison Venison Venison Format Dry kibble Dry kibble Granules, reconstituable with water / broth Soft treats Life Stage Suitability All life stages All life stages All life stages All life stages Breeds Small breeds All breeds All breeds All breeds Grain Free ✓ ✓ ✓ ✓ Gluten Free ✓ ✓ ✓ ✓ Crafted in New Zealand ✓ ✓ ✓ ✓ Sensitive Care Range ✓ ✓ ✓ ✓ By choosing Viva La Venison, you’re providing your pet with a balanced diet that meets their natural nutritional needs while treating them to a flavor they’ll love. Explore Viva La Venison and start your pet’s journey to better health today. Find out more about Addiction Pet Foods today and discover how Addiction can help you provide the best nutrition and delicious food for your best friend. Try a sample now here !   Follow us on our Official Pages:  Facebook: Addiction Pet Foods NZ   Instagram: @addictionpetnz  TikTok: @addictionpetnz   

As a pet parent, navigating the complexities of food allergies or intolerances in dogs can be challenging. But there’s good news! Kangaroo dog food is becoming a game-changer for sensitive pets. Not your everyday ingredient, kangaroo meat is an untapped superfood in the pet food industry. Let’s explore the benefits of this exceptional protein source, its positive impact on the environment, and how to choose the best Kangaroo Dog Food for your furry companion.    Why Kangaroo Meat for Allergic Pets?    Unique Protein Source Kangaroo meat, a novel and eco-friendly protein, is gaining momentum in the pet food industry. It’s not only high in protein and low in fat but also packed with essential nutrients. Its uniqueness as a protein source reduces the risk of allergic reactions, as many pets have not been exposed to it like they have with more common proteins like chicken or beef.   Ideal Protein-Fat Balance Kangaroo meat isn’t just great for allergy concerns; it’s also perfect for weight management. Its high protein and low-fat content help keep your pet in great shape, which is crucial given the link between obesity and various illnesses in pets. Its low-fat content also has the added benefit of being easier to digest.    Nutrient-Rich: Beyond being allergy-friendly, kangaroo meat is a powerhouse of nutrients, offering iron, zinc, and other vital elements for your dog’s health. Choosing kangaroo meat means providing a nutritious, well-rounded diet for your pet.    Kangaroo Meat’s Sustainability  The eco-friendly aspect of kangaroo meat is worth highlighting:   Kangaroos are wild animals, so they don’t need additional land or resources for farming.  They efficiently convert native vegetation into meat, minimizing resource use.  Harvesting is regulated for population balance, ensuring eco-friendly sourcing.  They’re raised without routine antibiotics or hormones, offering a pure, additive-free meat.  Their high meat-to-bone ratio reduces processing waste  How to Choose the Right Kangaroo Dog Food  When selecting kangaroo dog food, consider:    Quality Ingredients Ensure kangaroo meat is the primary (first) ingredient, complemented by other high-quality, natural ingredients.    Avoid Artificial Additives & Allergens Opt for foods that are free from artificial ingredients, fillers, and preservatives. You will also want to look for foods that are free from common allergens like chicken or poultry, wheat, potatoes, corn, soy, and gluten.     Tailor To Your Pet’s Needs It is important to consider your dog’s age, breed, and activity level when selecting the right food.     Balanced Nutrition Ensure your dog food provides a well-rounded diet with all the essential vitamins and minerals and conforms to AAFCO standards for a complete and balanced diet.    Transparency Opt for companies with clear sourcing and production practices  Introducing Addiction’s Wild Kangaroo & Apples Dog Food:  If you’re convinced that kangaroo meat is a fantastic choice for your pet (and we bet you are!), consider introducing Addiction’s Wild Kangaroo & Apples into your pet’s diet. It’s a premium option that combines the benefits of kangaroo meat with the tastiness of apples. It’s a limited-ingredient diet, with wild Australian Kangaroo as the #1 ingredient. It also has Coconut oil for skin and coat health, and 0% chicken, potato, corn, and wheat! Truly crafted with a deep understanding of the unique needs of dogs with sensitivities, this premium formula offers a host of benefits that your furry friend will love.  Credits: @moxxi_theaussie on Instagram    Why Choose Wild Kangaroo & Apples for your dog?  Novel Protein Source At the heart of this exceptional dog food is wild kangaroo meat, a novel protein source that’s not only delicious but also gentle on sensitive tummies. Its uniqueness reduces the risk of triggering allergies, making it an excellent choice for dogs with dietary sensitivities. Additionally, it’s a limited ingredient diet, simplifying digestion and minimizing potential allergens.    Packed With Nutrition Addiction’s Wild Kangaroo & Apples Dog Food is more than just a protein source; it’s a well-balanced meal packed with essential nutrients. Packed with Conjugated Linoleic Acid (CLA) to support lean muscle mass, Coconut oil for gentle digestion, Pectin in apples for vitality and digestive health, and B-Vitamins for growth and development, it’s a comprehensive nutritional package.     Grain-Free Formula For pets with grain sensitivities, this formula is a game-changer. It’s completely grain-free, reducing the chances of digestive issues and allergic reactions. This ensures that your dog can enjoy their meal without discomfort.    Supports Healthy Skin and Coat The rich nutrients in this dog food also contribute to a shiny coat and healthy skin, leaving your pet looking and feeling their best.    Suitable for All Dogs Our Wild Kangaroo & Apples Dog Food is suitable for dogs of life-stages, whether puppy, adult or senior, as well as dogs of all breeds and sizes.    Carefully Crafted, Thoughtfully Made Addiction takes pride in providing clear information about its ingredients and sourcing practices. We use real meats sourced from trusted New Zealand local farms, ensuring they are free from artificial growth hormones and antibiotics. Our high-quality traditional proteins are responsibly sourced and eco-friendly. Plus, we formulate our recipes to exceed the nutritional levels set by AAFCO, ensuring your pets receive the best nutrition possible.  TLDR: Kangaroo meat is an ideal solution for dogs with allergies or sensitivities, particularly to chicken. It offers hypoallergenic benefits, is lean and easy to digest, and is packed with vital nutrients, promoting overall health and well-being for pets with sensitive stomachs    Take Action Today:  Kangaroo dog food offers a sustainable, nutritious, and allergy-friendly option for your beloved pet. But, before making any dietary changes for your furry family member, we strongly urge you to consult with your veterinarian. Their expertise will ensure that the transition is smooth and tailored to your pet’s unique needs.  If you’re ready to make the Kangaroo food choice for your pet, Addiction’s Wild Kangaroo & Apples Dry Dog Food is an excellent option to explore. Make the switch by starting with our trial packs.

If you’re looking for the ultimate source of protein and nutrition for your pet, New Zealand King Salmon should be at the top of your list. This isn’t just another type of fish—it’s the king of all salmon, sustainably raised in the pristine, untouched waters of New Zealand and known for its unmatched nutrient profile. Here’s why New Zealand King Salmon stands out from other salmon varieties, delivering superior health benefits for both pets and pet owners alike.    Highest Omega-3 Levels Among Salmon Species New Zealand King Salmon is celebrated for its exceptional nutrient profile, particularly for its Omega-3 fatty acid content. Among all salmon species, New Zealand King Salmon boasts the highest Omega-3 levels. These essential fatty acids play a crucial role in supporting heart, skin, and coat health, as well as brain and eye development in pets. For puppies and kittens, this extra boost in Omega-3s promotes optimal growth, while for senior pets, it helps with joint health and cognitive function. This nutrient-rich profile, supported by a carefully formulated diet, makes New Zealand King Salmon the premier choice for pets who deserve the very best .  Key Omega-3 Benefits for Pets:  Healthy Coat and Skin: Omega-3s contribute to a shiny, soft coat while reducing shedding and skin irritation.  Joint Support: Especially helpful for senior pets, Omega-3s improve joint mobility and reduce inflammation.  Brain Health: Omega-3s enhance cognitive function, promoting learning and memory in pets.    A Rare Choice, Farmed with Care Only 0.7% of the world’s salmon is King Salmon, which highlights its unique nutritional profile and the care required to farm it. This rarity is a testament to the quality and attention that go into New Zealand’s sustainable salmon farming. Low-density fish pens and extensive health monitoring allow each King Salmon to grow under optimal, stress-free conditions. Choosing New Zealand King Salmon for your pet means you’re providing a distinct, nutrient-rich protein that’s hard to find elsewhere and has been farmed with care and dedication .    Pristine Purity: Low in Contaminants, High in Safety New Zealand is known for its commitment to clean, sustainable aquaculture. New Zealand King Salmon is farmed in the country’s crystal-clear coastal waters, where strict biosecurity and environmental protocols ensure that contaminants like mercury, PCBs, and microplastics are virtually nonexistent. This means you’re giving your pet a clean, wholesome source of protein without the health risks associated with wild-caught fish .    Sustainability You Can Trust New Zealand’s salmon farming practices are among the most environmentally responsible in the world. All New Zealand salmon farms participate in the A+ Sustainable Management Programme, which prioritizes environmental health and public transparency. New Zealand is also the only country with a farmed salmon industry rated “Best Choice” by the Monterey Bay Aquarium’s Seafood Watch program, underscoring its commitment to sustainability.  By choosing New Zealand King Salmon, you’re supporting aquaculture that actively protects marine ecosystems and minimizes environmental impact—so you can feel great about what you’re feeding your pet .    Superior Taste and Texture Pets can be picky, but the rich flavor, buttery texture, and vibrant color of New Zealand King Salmon make it a hit with both cats and dogs. Unlike other salmon varieties, which can be mealy or bland, King Salmon offers a distinct taste and texture that pets genuinely enjoy. Its high-fat content makes it softer and easier to digest, particularly for older pets or those with sensitive stomachs .    High-Quality Protein for Optimal Health Protein is essential to your pet’s health, and New Zealand King Salmon delivers an optimal balance of high-quality, easily digestible protein. This promotes lean muscle mass, supports growth and recovery, and provides the energy pets need to stay active. Thanks to a carefully designed diet tailored to each salmon’s nutritional needs, New Zealand King Salmon offers a complete amino acid profile, giving pets the protein quality they need at every life stage .    Innovative Farming Techniques for Healthier Fish New Zealand salmon farms use the latest technologies to keep their stock healthy and stress-free. Biomass cameras, for example, monitor fish health without needing to handle them, minimizing stress. Health checks are conducted by a dedicated Fish Health team, who ensure high standards of water quality and regularly clean nets to maintain a stable, oxygen-rich environment. This careful attention to health and comfort translates into a superior protein source for your pet .    Traceability from Ocean to Bowl Every step of the King Salmon’s journey—from egg to your pet’s bowl—is carefully tracked and verified. New Zealand King Salmon farms use advanced traceability systems to monitor each fish’s lifecycle, including its diet, growth, and health. This transparent process means pet owners can trust that they’re getting a safe, high-quality product that upholds the highest standards in aquaculture .  The Ultimate Choice for Pet Owners Who Want the Best  With its unmatched nutritional benefits, environmental integrity, superior taste, and safety standards, New Zealand King Salmon truly reigns supreme in pet nutrition. Choosing King Salmon means choosing better health, a better environment, and a better future for your pet.  For more insights, you can read more on Addiction Pet Foods blog about how not all salmon are created equal.   Sources  1. Seafood Watch, Monterey Bay Aquarium. Seafood Watch.  2. USDA FoodData Central. USDA FoodData Central.  3. New Zealand King Salmon. https://www.kingsalmon.co.nz/  4. New Zealand Sustainable Aquaculture. https://www.aplusaquaculture.nz/ 

  There’s no doubt about all the wonderful benefits that a vegetarian diet can offer to us humans. And because it is so healthy for us, you may have wondered if your dog can be a vegetarian too. What does it take for your dog to become a vegetarian? Read on to find out.    What a vegetarian diet means for dogs  A vegetarian diet, as described by the Vegetarian Society, is a kind of diet where one does not consume any animal meat (poultry, game, insects, fish, seafood), animal products (eggs, dairy), and of animal slaughter.   Although dogs do thrive on proteins from fully meat-based diets, dogs are actually omnivores. Their bodies can process nutrients and thrive from a variety of plant-based protein sources, like soy, legumes, nuts, seeds, kelp, and other protein-rich fruits and vegetables. It’s a matter of choosing the right fruits and vegetables to give your dogs a complete and well-balanced plant-based meal.    Why do dogs go vegetarian?  Aside from the health benefits, there are two more reasons why there are dog owners who go for vegetarian dog food. These are:  the dog owner’s ethical beliefs  dog food allergies  Food allergies in dogs happen when your dog’s immune system becomes hypersensitive to specific proteins found in his food. In a study, researchers found out that animal meat proteins are the most common food allergy triggers in dogs. Experts recommend removing these triggers from your dog’s diet and choosing ingredients that your dog isn’t sensitive to, like plant-based protein sources.   “Most of the time a dog has food allergy to meat protein such as beef, chicken, or one of the other common meat sources. Vegetarian diets may bring these food-allergic dogs relief from their skin allergies,” according to veterinarian Dr. Armaiti May in her article published in veganoutreach.org.    What’s in a vegetarian dog food  There are lots of fruits and vegetables that your dog can safely enjoy. But make sure that you talk to your veterinarian first as there are also fruits and vegetables that your dog should not eat. You can work with your vet to create a well-balanced and safe vegetarian meal plan for your dog.  Alternatively, you can buy readily available vegetarian dry dog food. Make sure you opt for ones that meet AAFCO’s nutritional requirements and standards and are enriched with the amino acid taurine to keep your dog’s heart healthy, like Addiction Foods’ Zen Vegetarian.   Zen Vegetarian is a holistic and hypoallergenic plant-based formula that is a perfect alternative to meat-based protein dog food. It is formulated with choice vegetable proteins freshly sourced and made in the cleanest country on earth to make pet food: New Zealand. This veterinarian-tested and -recommended formula has helped many dogs, with or without food allergies, to lead long and healthy lives.   Try a sample pack of Zen Vegetarian and other Addiction dog food products.  Like us on Facebook and follow us on Instagram and TikTok for more pet health and nutrition updates.

If you’re looking for the ultimate source of protein and nutrition for your pet, New Zealand King Salmon should be at the top of your list. This isn’t just another type of fish—it’s the king of all salmon, sustainably raised in the pristine, untouched waters of New Zealand and known for its unmatched nutrient profile. Here’s why New Zealand King Salmon stands out from other salmon varieties, delivering superior health benefits for both pets and pet owners alike.    Highest Omega-3 Levels Among Salmon Species New Zealand King Salmon is celebrated for its exceptional nutrient profile, particularly for its Omega-3 fatty acid content. Among all salmon species, New Zealand King Salmon boasts the highest Omega-3 levels. These essential fatty acids play a crucial role in supporting heart, skin, and coat health, as well as brain and eye development in pets. For puppies and kittens, this extra boost in Omega-3s promotes optimal growth, while for senior pets, it helps with joint health and cognitive function. This nutrient-rich profile, supported by a carefully formulated diet, makes New Zealand King Salmon the premier choice for pets who deserve the very best .  Key Omega-3 Benefits for Pets:  Healthy Coat and Skin: Omega-3s contribute to a shiny, soft coat while reducing shedding and skin irritation.  Joint Support: Especially helpful for senior pets, Omega-3s improve joint mobility and reduce inflammation.  Brain Health: Omega-3s enhance cognitive function, promoting learning and memory in pets.      A Rare Choice, Farmed with Care Only 0.7% of the world’s salmon is King Salmon, which highlights its unique nutritional profile and the care required to farm it. This rarity is a testament to the quality and attention that go into New Zealand’s sustainable salmon farming. Low-density fish pens and extensive health monitoring allow each King Salmon to grow under optimal, stress-free conditions. Choosing New Zealand King Salmon for your pet means you’re providing a distinct, nutrient-rich protein that’s hard to find elsewhere and has been farmed with care and dedication .    Pristine Purity: Low in Contaminants, High in Safety New Zealand is known for its commitment to clean, sustainable aquaculture. New Zealand King Salmon is farmed in the country’s crystal-clear coastal waters, where strict biosecurity and environmental protocols ensure that contaminants like mercury, PCBs, and microplastics are virtually nonexistent. This means you’re giving your pet a clean, wholesome source of protein without the health risks associated with wild-caught fish .    Sustainability You Can Trust New Zealand’s salmon farming practices are among the most environmentally responsible in the world. All New Zealand salmon farms participate in the A+ Sustainable Management Programme, which prioritizes environmental health and public transparency. New Zealand is also the only country with a farmed salmon industry rated “Best Choice” by the Monterey Bay Aquarium’s Seafood Watch program, underscoring its commitment to sustainability.  By choosing New Zealand King Salmon, you’re supporting aquaculture that actively protects marine ecosystems and minimizes environmental impact—so you can feel great about what you’re feeding your pet .      Superior Taste and Texture Pets can be picky, but the rich flavor, buttery texture, and vibrant color of New Zealand King Salmon make it a hit with both cats and dogs. Unlike other salmon varieties, which can be mealy or bland, King Salmon offers a distinct taste and texture that pets genuinely enjoy. Its high-fat content makes it softer and easier to digest, particularly for older pets or those with sensitive stomachs .    High-Quality Protein for Optimal Health Protein is essential to your pet’s health, and New Zealand King Salmon delivers an optimal balance of high-quality, easily digestible protein. This promotes lean muscle mass, supports growth and recovery, and provides the energy pets need to stay active. Thanks to a carefully designed diet tailored to each salmon’s nutritional needs, New Zealand King Salmon offers a complete amino acid profile, giving pets the protein quality they need at every life stage .      Innovative Farming Techniques for Healthier Fish New Zealand salmon farms use the latest technologies to keep their stock healthy and stress-free. Biomass cameras, for example, monitor fish health without needing to handle them, minimizing stress. Health checks are conducted by a dedicated Fish Health team, who ensure high standards of water quality and regularly clean nets to maintain a stable, oxygen-rich environment. This careful attention to health and comfort translates into a superior protein source for your pet .    Traceability from Ocean to Bowl Every step of the King Salmon’s journey—from egg to your pet’s bowl—is carefully tracked and verified. New Zealand King Salmon farms use advanced traceability systems to monitor each fish’s lifecycle, including its diet, growth, and health. This transparent process means pet owners can trust that they’re getting a safe, high-quality product that upholds the highest standards in aquaculture .  The Ultimate Choice for Pet Owners Who Want the Best  With its unmatched nutritional benefits, environmental integrity, superior taste, and safety standards, New Zealand King Salmon truly reigns supreme in pet nutrition. Choosing King Salmon means choosing better health, a better environment, and a better future for your pet.    Make the switch by starting with our trial packs: 1. Salmon Bleu for Dogs trial packs 2. Salmon Bleu for Puppies trial packs 3. Salmon Bleu for Cats trial packs 4. Wild Islands Pacific Catch for Dogs trial packs 5. Wild Islands Pacific Catch for Cats trial packs   For more insights, you can read more on Addiction Pet Foods blog about how not all salmon are created equal.   Sources  1. Seafood Watch, Monterey Bay Aquarium. Seafood Watch.  2. USDA FoodData Central. USDA FoodData Central.  3. New Zealand King Salmon. https://www.kingsalmon.co.nz/  4. New Zealand Sustainable Aquaculture. https://www.aplusaquaculture.nz/ 

Small dogs are very special due to their unique charm and delicate needs as compared to larger breeds. This is without a doubt...

Dogs with dietary sensitivities require careful attention to their diet to manage their health effectively. While many pet owners are familiar with the trials of allergies and intolerances, understanding the deeper implications and the proactive steps that can be taken to alleviate these issues is crucial.  The Downside of Dietary Sensitivities  Dogs with dietary sensitivities often suffer from a range of symptoms, from gastrointestinal upset like vomiting and diarrhea to more chronic conditions such as itchy skin and poor coat quality. These issues can lead to discomfort and, in some cases, more severe health complications if not managed properly. Moreover, finding the right diet for a dog with food sensitivities can be time-consuming and frustrating. It often involves a process of elimination, trying various foods to identify which ingredients trigger adverse reactions.  Proactive Steps for Managing Dietary Sensitivities  Limited Ingredient Diets (LID): Opting for dog foods with limited ingredients can significantly reduce the risk of an allergic reaction. These diets are formulated with fewer components, which helps isolate and eliminate allergens more effectively.  Novel Protein Sources: Introducing novel proteins that your dog has never eaten before can help circumvent food allergies. Proteins like rabbit, venison, or fish are less likely to cause an allergic reaction compared to more common proteins like chicken or beef.  Regular Veterinary Visits: Regular check-ups with your vet can help you manage your dog's dietary sensitivities more effectively. Vets can provide valuable insights and suggest specific diets that are better suited to your dog’s unique health needs.  Hydration and Nutrition: Ensuring your dog is well-hydrated and receives a balanced diet rich in essential nutrients is vital. This helps maintain their overall health and strengthens their ability to cope with allergies and sensitivities.  Educate Yourself: Understanding the ingredients and their sources in your dog's food is crucial. Opt for brands that are transparent about their ingredients and sourcing practices, ensuring high-quality and safe consumption for your pet.  Exploring Addiction's Specialized Diets for Dogs with Dietary Sensitivities  In addition to understanding and managing dietary sensitivities, selecting the right food tailored for sensitive dogs is crucial. Addiction Pet Foods offers a range of specialized diets designed to cater to dogs with dietary sensitivities. Each formula is crafted to provide unique benefits and support overall health, ensuring that sensitive dogs can enjoy delicious, nutritious meals without discomfort.  Wild Kangaroo & Apples Wild Kangaroo & Apples features wild-caught kangaroo from Australia, another novel protein that is ideal for dogs with food sensitivities or allergies to more common proteins. The inclusion of apples provides a natural source of fiber and antioxidants, aiding in digestion and promoting overall health.  This diet is grain-free, focusing on high-quality ingredients, free from common allergens such as chicken or poultry, wheat, potatoes, corn, soy, and gluten to minimize the risk of allergic reactions while ensuring a tasty mealtime experience.  Zen Vegetarian Zen Vegetarian is crafted for dogs who require a meat-free diet or those with sensitivities to animal proteins. This vegetarian formula includes a blend of peas, kelp, and canola oil, providing a balanced diet rich in essential nutrients like omega fatty acids for healthy skin and coat, and amino acids for overall health. Formulated by a veterinarian and a clinical nutritionist, Zen Vegetarian is ideal for dogs with skin and digestive sensitivities. It’s 100% free-from animal proteins and is made with choice vegetables, essential vitamins, and Chelated Minerals. This holistic vegetarian formula is rich in all the dietary protein dogs need for optimal nutrition. It’s also enriched with Coconut Oil and Omega-3 fatty acids from Flaxseeds to promote healthy skin and coat. It's an excellent option for pet owners looking for alternative protein sources due to allergies or ethical preferences.  Viva La Venison Viva La Venison is a premium protein diet made from free-range New Zealand venison, known for being highly digestible and low in fat. This recipe is particularly beneficial for dogs with sensitivities as venison is a novel protein, which reduces the risk of allergic reactions. Robust and earthy in flavor, Venison is low in cholesterol and high in protein, making this one of the healthiest protein sources for your dog’s dietary needs, rich in omega fatty acids, it helps maintain healthy skin and coat, supporting overall wellness in dogs that may struggle with common food allergies.  Conclusion  While dietary sensitivities in dogs pose a challenge, understanding and addressing these issues proactively can lead to a happier, healthier life for your pet. By choosing the right food, monitoring their health regularly, and making informed dietary choices, you can significantly alleviate the discomfort associated with food sensitivities.  For pet owners dealing with these challenges, exploring tailored solutions such as Addiction’s range of products designed for sensitive dogs can be a beneficial step. These products often incorporate novel proteins and limited ingredients to meet the needs of sensitive pets, providing a practical and effective diet option. 

  Navigating the Challenges of Dietary Sensitivities in Dogs  Dogs with dietary sensitivities require careful attention to their diet to manage their health effectively. While many pet owners are familiar with the trials of allergies and intolerances, understanding the deeper implications and the proactive steps that can be taken to alleviate these issues is crucial.  The Downside of Dietary Sensitivities  Dogs with dietary sensitivities often suffer from a range of symptoms, from gastrointestinal upset like vomiting and diarrhea to more chronic conditions such as itchy skin and poor coat quality. These issues can lead to discomfort and, in some cases, more severe health complications if not managed properly. Moreover, finding the right diet for a dog with food sensitivities can be time-consuming and frustrating. It often involves a process of elimination, trying various foods to identify which ingredients trigger adverse reactions.    Proactive Steps for Managing Dietary Sensitivities  Limited Ingredient Diets (LID): Opting for dog foods with limited ingredients can significantly reduce the risk of an allergic reaction. These diets are formulated with fewer components, which helps isolate and eliminate allergens more effectively.  Novel Protein Sources: Introducing novel proteins that your dog has never eaten before can help circumvent food allergies. Proteins like rabbit, venison, or fish are less likely to cause an allergic reaction compared to more common proteins like chicken or beef.  Regular Veterinary Visits: Regular check-ups with your vet can help you manage your dog's dietary sensitivities more effectively. Vets can provide valuable insights and suggest specific diets that are better suited to your dog’s unique health needs.  Hydration and Nutrition: Ensuring your dog is well-hydrated and receives a balanced diet rich in essential nutrients is vital. This helps maintain their overall health and strengthens their ability to cope with allergies and sensitivities.  Educate Yourself: Understanding the ingredients and their sources in your dog's food is crucial. Opt for brands that are transparent about their ingredients and sourcing practices, ensuring high-quality and safe consumption for your pet.  Exploring Addiction's Specialized Diets for Dogs with Dietary Sensitivities    In addition to understanding and managing dietary sensitivities, selecting the right food tailored for sensitive dogs is crucial. Addiction Pet Foods offers a range of specialized diets designed to cater to dogs with dietary sensitivities. Each formula is crafted to provide unique benefits and support overall health, ensuring that sensitive dogs can enjoy delicious, nutritious meals without discomfort.  Wild Kangaroo & Apples Wild Kangaroo & Apples features wild-caught kangaroo from Australia, another novel protein that is ideal for dogs with food sensitivities or allergies to more common proteins. The inclusion of apples provides a natural source of fiber and antioxidants, aiding in digestion and promoting overall health.  This diet is grain-free, focusing on high-quality ingredients, free from common allergens such as chicken or poultry, wheat, potatoes, corn, soy, and gluten to minimize the risk of allergic reactions while ensuring a tasty mealtime experience.  Zen Vegetarian Zen Vegetarian is crafted for dogs who require a meat-free diet or those with sensitivities to animal proteins. This vegetarian formula includes a blend of peas, kelp, and canola oil, providing a balanced diet rich in essential nutrients like omega fatty acids for healthy skin and coat, and amino acids for overall health. Formulated by a veterinarian and a clinical nutritionist, Zen Vegetarian is ideal for dogs with skin and digestive sensitivities. It’s 100% free-from animal proteins and is made with choice vegetables, essential vitamins, and Chelated Minerals. This holistic vegetarian formula is rich in all the dietary protein dogs need for optimal nutrition. It’s also enriched with Coconut Oil and Omega-3 fatty acids from Flaxseeds to promote healthy skin and coat. It's an excellent option for pet owners looking for alternative protein sources due to allergies or ethical preferences.  Viva La Venison Viva La Venison is a premium protein diet made from free-range New Zealand venison, known for being highly digestible and low in fat. This recipe is particularly beneficial for dogs with sensitivities as venison is a novel protein, which reduces the risk of allergic reactions. Robust and earthy in flavor, Venison is low in cholesterol and high in protein, making this one of the healthiest protein sources for your dog’s dietary needs, rich in omega fatty acids, it helps maintain healthy skin and coat, supporting overall wellness in dogs that may struggle with common food allergies.  Conclusion   While dietary sensitivities in dogs pose a challenge, understanding and addressing these issues proactively can lead to a happier, healthier life for your pet. By choosing the right food, monitoring their health regularly, and making informed dietary choices, you can significantly alleviate the discomfort associated with food sensitivities.  For pet owners dealing with these challenges, exploring tailored solutions such as Addiction’s range of products designed for sensitive dogs can be a beneficial step. These products often incorporate novel proteins and limited ingredients to meet the needs of sensitive pets, providing a practical and effective diet option.  

Choosing the right pet food can feel overwhelming with so many options out there. But if you're looking for something healthy for your pet and better for the planet, vegetarian pet food is worth considering. Here's a quick look at why going green with your pet's diet might be a good move, and how Zen Vegetarian by Addiction fits into this.     Why Go Vegetarian for Your Pet  Easy on the Tummy: Some pets can't handle meat well or get upset stomachs easily. A vegetarian diet can be gentler and still give them all the nutrients they need.  Helps with Weight: A vegetarian diet can help prevent obesity in pets by providing balanced nutrition with lower calorie content. They are often rich in fiber, which can aid digestion and help pets feel full without overeating.   No More Allergies: A vegetarian diet can be beneficial for pets with allergies. It eliminates animal ingredients, which are often the most common allergens1. By removing meat proteins that could cause allergic reactions, it can help alleviate symptoms.    Choosing vegetarian isn't just good for your pet, it's a plus for the environment as well   Producing vegetarian pet food offers several benefits to nature, primarily through reduced environmental impact compared to traditional meat-based pet foods. Here are some key reasons.  Lower Greenhouse Gas Emissions: Vegetarian pet food production typically results in fewer emissions than meat-based food production. This is crucial for reducing our carbon footprint and combating climate change.  Reduced Land and Water Use: Growing plants for vegetarian pet food generally requires less land and water than raising animals for meat. This conservation of resources helps protect ecosystems and preserves water supplies.  Decreased Biodiversity Loss: The demand for meat contributes to habitat destruction and biodiversity loss. By opting for plant-based pet food, we can lessen the pressure on wildlife habitats and support biodiversity.    Zen Vegetarian by Addiction Pet Foods  When considering a vegetarian diet for your pet, Zen Vegetarian is an excellent option. It's carefully formulated to ensure your pet receives all the essential nutrients they need without any meat. This makes it a thoughtful choice for those interested in exploring plant-based nutrition for their pets, offering a balanced blend of vitamins and minerals while also contributing positively to the environment. If you're curious about transitioning, Zen Vegetarian provides a nourishing alternative to traditional pet foods. 

Even in our cozy homes, where sunlight streams through windows onto comfy cushions, our pet cats retain a hint of their wild ancestry. They playfully chase toys, watch birds, and exhibit instinctual behaviors. Though domesticated, their primal instincts persist, reminding us of their natural essence. The Importance of Nurturing Your Cat's Wildness Cats, despite their adaptation to indoor living, possess instincts honed over millennia. These instincts, such as hunting, exploring, and playing, are not just remnants of a wild past but are essential for their physical and mental health. It's crucial, therefore, to engage these instincts to ensure our cats lead fulfilling lives. One fundamental way to connect our pets with their inherent nature is through their diet. In the wild, a cat's diet is a diverse affair, rich in proteins and hydration, elements often diluted in conventional cat foods. The Quest for a Natural Diet The journey to mimic the natural diet of wild cats for our indoor companions is fraught with compromises. Traditional cat foods, while convenient, frequently fall short of replicating the rich, varied diet a cat would experience in the wild. This discrepancy can lead to nutritional gaps and a longing in our cats that goes beyond the physical—a yearning for the essence of the wild that their nature demands. Unleash the Wild: Introducing WILD ISLANDS CANNED CAT FOOD  In the heart of New Zealand, a revolution in feline nutrition is brewing, and it's time your cat took a walk on the wild side. Addiction Pet Foods proudly unveils its latest innovation – WILD ISLANDS CANNED CAT FOOD – a culinary masterpiece designed to satisfy the most primal cravings of your beloved feline, while providing unparalleled nutrition and health benefits. We’ve taken our beloved dry food recipes and translated them into wet can equivalents. Savagely Satisfying: A Meaty Revolution Imagine a feline feast that's 93% meat – a dream come true for your carnivorous companion. WILD ISLANDS CAT IN CANS delivers this with every can, ensuring a high-protein diet that mirrors the natural eating habits of wild cats. This savagely satisfying meal not only tantalizes the taste buds but also fuels their adventurous spirit. Wildly Nutritious: The Power of Meat and Organ Meat Going beyond conventional cat food, WILD ISLANDS CANNED CAT FOOD incorporates both meat and organ meat, offering a nutrient-dense meal that supports optimal health. This combination ensures your cat benefits from a variety of essential nutrients naturally found in these sources, promoting everything from a healthy heart to a vibrant coat. Naturally Fortifying: The Essence of New Zealand Infused with the natural wonders of New Zealand, this diet features immunity-boosting Green-Lipped Mussels, Manuka Honey, and Kiwifruit. Each ingredient is chosen for its health benefits; from supporting joint health and offering antibacterial properties to providing a wealth of vitamins and antioxidants. This naturally fortifying formula ensures your cat's diet is as robust as their spirit.  Added Water Intake: Hydrate the Natural Way Understanding the natural aversion cats have to water, WILD ISLANDS CANNED CAT FOOD is designed to increase hydration with every bite. This thoughtful addition supports kidney health and overall well-being, ensuring your cat stays as hydrated as they are nourished. The Addiction Difference: Where Nutrition Meets Nature Choosing WILD ISLANDS CANNED CAT FOOD isn't just about feeding your cat; it's about embracing a philosophy that values the balance between nature and nutrition. It's about giving your cat a taste of the wild that their instincts crave while ensuring they receive the care and nutrition they need to thrive in today's world. While our beloved cats may not roam wild anymore, we can still bring out their untamed side at home. Our new offering isn't just cat food—it's a way to embrace their natural spirit. And, as always, it comes with the trusted Addiction Pet Food quality you know and love. Unleash the untamed flavors of WILD ISLANDS CANNED CAT FOOD, available from your favourite pet specialty stores: Pet Direct - https://tinyurl.com/WICC-PetDirect Pet Stock - https://tinyurl.com/WICC-PetStock Pet Central - https://tinyurl.com/WICC-PetCentral

How ultrahigh proteins support your cat’s muscle development and let them experience the best adventures Cats are naturally agile and playful creatures, often indulging in all kinds of outdoor adventures. Whether it’s scaling a high fence, bounding across rooftops, or simply pouncing on an unsuspecting toy, a cat’s muscular system is critical to these endeavors. Recent research suggests that a diet rich in ultrahigh proteins can aid in superior muscle development, enabling our feline friends to engage in an even wider range of activities.  THE SCIENCE BEHIND PROTEIN AND MUSCLE DEVELOPMENT IN CATS  The bodies of cats, like all animals, are built and repaired using protein. However, felines have a higher protein requirement than many other mammals. They use it as a primary energy source, and it’s essential for maintaining their muscle mass.  When a cat consumes protein, its body breaks it down into amino acids, which are then used to create new proteins that contribute to muscle growth and repair. If a cat’s diet is deficient in protein, it can lead to loss of muscle mass and decrease their physical capabilities.  A diet rich in ultrahigh proteins provides all the essential amino acids needed for muscle synthesis. As obligate carnivores, cats have evolved to extract these necessary proteins from meat. Thus, ensuring that your cat’s diet includes ample meat-based protein is crucial to supporting their muscle growth and maintaining their athletic abilities. BOOSTING CAT’S ADVENTURES WITH ULTRAHIGH PROTEINS  OUTDOOR EXPLORATION Cats with strong, healthy muscles can enjoy more outdoor adventures, such as climbing trees, chasing birds, or prowling around the neighborhood. Their increased muscle strength and endurance can also contribute to improved balance and agility, making their outdoor escapades safer.  INTERACTIVE PLAY Cats with well-developed muscles can indulge in more interactive play sessions with their owners. A game of chase or fetch with a favourite toy can be a great way to keep your cat engaged and active. Plus, this playtime also strengthens the bond between pet and owner.  AGILITY TRAINING More and more cat owners are getting their pets involved in agility training. With improved muscle strength from a high protein diet, cats can enjoy activities like jumping through hoops, navigating tunnels, or balancing on beams.  INDOOR ADVENTURES Even indoor cats can benefit from a protein-rich diet. It aids in jumping onto high shelves, scampering across your apartment, or simply keeping up with their daily routine of exploring every nook and cranny of their indoor world. HEALTHY AGING Finally, older cats also benefit from ultrahigh proteins. It helps maintain their muscle mass as they age, allowing them to stay active and continue enjoying their favourite activities for longer.   To ensure that your feline friend experiences the best adventures, consider incorporating an ultrahigh protein diet into their routine.   If you’re looking for an ultrahigh protein diet for your cat, try Wild Islands for Cats. A whole prey-inspired diet with meat and organ meat as the first 5-6 ingredients  Ultrahigh protein up to 42%   New Zealand Immune Boost Blend with Green-lipped Mussels, manukha Honey and kiwifruit  Made with premium New Zealand proteins such as Venison, Salmon, Lamb, Beef, and Chicken Duck and Turkey  However, always remember that any changes to your pet’s diet should be discussed with a vet to ensure it’s balanced and suitable for your cat’s specific needs. With the right nutrition and plenty of fun-filled activities, your cat can lead a healthy, happy, and adventurous life.

Left and right, retailers and consumers are bombarded by what is tagged as the ‘best nutrition’ for pets. And yet little has been discussed about the potential dangers of over-nutrition, and how ‘truly appropriate’ pet food has become.  Given the continuing rise in the number of obese pets – a trend likely influenced by the premiumization and humanization of the pet food industry – manufacturers need to understand the potential dangers of over-nutrition, safety and sustainability of their brands.   They will need to do this in order to truly resonate with emerging consumers, such as millennial households, who are willing to spend more for their pets. OBESITY, PET FOOD AND OVERALL HEALTH CONCERNS  There are many common health issues linked to improper nutrition among pets: pancreatitis, bladder stones, heart disease and diarrhea; but none is as pressing as obesity among dogs and cats.   Obesity is a nutritional disease of pets having excessive body fat. In obese pets, more than one area of the body is affected by excessive body fat. These may include their bones and joints, their digestive organs, and in some cases, even the organs responsible for breathing.  In recent years, veterinarians have seen a steady rise in cases of obesity among pets. Sadly, many have tried demonizing pet food as the common culprit for this unprecedented outbreak. And although this notion is more misguiding than it should be disconcerting, manufacturers must nonetheless undertake toward a deeper understanding of how their brands contribute to better nutrition while upholding the highest standards and efficiency in manufacturing.   Doing so can also mean deep-diving into prevailing issues such as the dangers of high-meat formulation, market education on how to appropriately feed pet food, and sustainability across one’s entire supply chain. Each of these issues merit further discourse so that in the end, both manufacturers and their end-users benefit from a better understanding of these concerns.   At the onset, the health, safety and well-being of pets is a responsibility that most owners are expected to take seriously, and yet manufacturers must also understand that their brands need to echo such a commitment in order to satisfy retailers and consumers in the long run.  SUSTAINABILITY, CLEAN LABELS AND EMERGING CONSUMERS  According to a recent paper by a leading micro biologist, dogs and cats are living longer and are better fed than they’ve ever been, and as such, their quality of life is now highly dependent on having a good balanced nutritional diet, coupled with a reduced incidence of diseases and their ability to maintain an active life.  This in mind, manufacturers are called upon to understand how they can sustain such a commitment to pets and pet owners, while promoting ‘clean’ businesses. Couple this with the growing millennial consumers that account for $67 billion of the pet industry, and manufacturers are faced with what could be a 180-degree turn for how they should be doing business in order to remain relevant to consumers in the coming years.  For the most part, manufacturers need to be more cautious of their entire process, to ensure that pets get the most nutrition out of their food, while giving retailers and consumers their peace of mind amidst concerns about sustainability and safety. 

The benefits of consuming plant foods are well known and have been ascribed, at least in part, to the antioxidant compounds present in plants. These unique natural molecules have been associated with counteracting the risk of heart disease, cancer, cataracts, and many other degenerative diseases of aging. Indeed, the health benefits of plant extracts have long been of interest to researchers and consumers alike and many labels such as “natural”, “plant based”  “with natural plant extracts” are found on the labels of many different types of consumer products on the supermarket shelf.  For centuries, civilizations have used herbs and spices for preserving and enhancing their foods, as well as treating many ailments. In the modern food industry, plant extracts such as rosemary extract, sage extract, and green tea extract form the basis of natural food preservation in a variety of products.  However, some of these natural antioxidants, rosemary extract and green tea extract in particular are currently receiving considerable attention in human and animal nutrition because of the potential dual role of being able to preserve food and provide an antioxidant benefit to the animal.    WHAT IS OXIDATION AND WHY DOES IT MATTER The oxidation of food products involves the addition of an oxygen atom or the removal of a hydrogen atom from the different chemical molecules found in food. Two principal types of oxidation that contribute to food deterioration are lipid auto-oxidation and enzyme-catalyzed oxidation. Lipid oxidation generally leads to off flavors associated with rancidity whilst enzyme-catalyzed oxidation tends to cause browning type reactions. Protein oxidation can also occur in food and this is an area of growing interest. Autooxidation in food occurs when free radicals initiate oxidation of lipids within the food matrix, a process usually mediated by light, heat trace metals etc. Factors that are particularly important when determining the oxidative risk of a given diet include processing conditions, ingredients, and raw material quality.  The early steps of oxidation include the generation of reactive peroxyl radicals. These peroxyl molecules initiate a chain reaction in other molecules, resulting in hydroperoxides and more lipid free radicals. The cycle repeats until the supply of unsaturated lipids is exhausted. This cycle is called autooxidation. Measuring hydroperoxides in a material is a common measure of early autooxidation.  Hydroperoxides are colorless and odorless but they can interact with a large number of molecules in the living body and in foods. Foods and pet food hydroperoxides cause changes in texture, functionality, nutritive value, and integrity. In the body, hydroperoxides can result in lipid membrane damage, damage to organelles, and nucleic acid peroxidation. (Quiles JL et al, 2002, Bakala H et al, 2003 ).  The secondary products of oxidation are no less harmful and result in the off aromas and colour changes in foods that are usually described as rancidity but also lead to the destruction of nutrients. Further many of these secondary products are themselves highly reactive. Malonaldehyde, for example, can interact with proteins, amino acids, amines and DNA in living tissues, thus oxidation of food also has negative biological effects (Indart A et al, 2002).  Oxidation in biological systems occurs as a natural consequence of cell metabolism (McCord JM, 2000). Health problems occur when there is an imbalance between the amount of oxidation and antioxidant capacity of the living system (Gate L et al, 1999). Excessive levels of oxygen radical species, particularly hydroxyl radicals can lead to lipid cell membranes undergoing oxidation and generating lipid peroxides and reactive oxygen species (ROS). The interaction of these molecules with other lipids, proteins and DNA are responsible for changes in membrane integrity, protein cross-linking, function, and transport, and importantly DNA mutations. Hence the use of antioxidants in foods may not only control oxidation in food but in addition, by reducing the exogenous oxidative load, may influence the primary causes of atherosclerosis, cancer, and other degenerative disorders (Krzanowski JJ. 1991, Barren et al, 2003, Gate et al, 1999,  Schwedhelm E et al, 2003). This may be why humans and pets prefer fresh tasting food and generally avoid rancid foods, it is nature’s way of protecting us!   WHAT ARE ANTIOXIDANTS?  Antioxidants are chain-breaking molecules. They can react with harmful peroxyl radicals, in foods and in living tissue, to form stable complexes and stabilize free radicals to prevent initiation or continuation of auto-oxidation. They also act as oxygen scavengers and chelators to reduce the likelihood of auto-oxidation occurring. All antioxidants ultimately are only able to meet a limited chemical demand and thus require good surface area coverage to ensure contact with radical species and to be effective In foods, oxidation is slowed through the addition of chemical antioxidants. In the human body, protection is provided by vitamins such as Vitamin E, C, and A, as well as enzymatic antioxidants like superoxide dismutase and glutathione peroxidase (Crawford DR & Davies KJ., 1994).   ROSEMARY EXTRACT: AN HERB THAT PACKS A POWERFUL PUNCH Rosmarinus Officinalis L., or rosemary for short, is best known for its spice and flavoring qualities. However, rosemary has particularly high antioxidant activity in its ground and extracted form and this is what makes it so interesting to researchers in food and in living tissue. Carnosol and carnosic acid make up about 15% of the extracted form and account for almost 90% of its activity (Auromo et al, 1992). Rosmarinic acid is also an important antioxidant component and is associated with many of the positive biological impacts of rosemary. Other major constituents include urosolic acid, oleanolic acid and betulinic acid. These are not particularly strong antioxidants, but they may contribute to the anticarcinogenic properties of rosemary.  Rosemary extract has been demonstrated to be a highly effective antioxidant in many food systems, particularly in unsaturated fats and oils. Common applications include the use of rosemary extract to reduce lipid oxidation and maintain colour of fresh chilled meats during storage including steak, beef patties, sausages and turkey, preserving unsaturated fats and oils such as vegetable and fish and for speciality process applications such as freeze drying. Rosemary extract  is also used successfully to extend the shelf-life of dry petfood and other extruded food products and may be more effective than other natural alternatives in range of applications due to its ability to function over a wide temperature range.   REMARKABLE ROSEMARY In addition to its efficacy as a food antioxidant, rosemary also appears to have very important biological properties that may benefit cardiovascular health, hepatic function inflammatory pathologies such as arthritis, bone health and may even play a prevention role in the development of certain cancers.    CARDIOVASCULAR HEALTH Atherosclerosis is a progressive disease that results in the hardening and narrowing of arteries and compromised cardiovascular function. Atherosclerosis involves the deposition of endogenous oxidized low-density lipoproteins (LDL) in the endothelial layer of the arterial wall.  Carnasol, carnosic acid, and rosemarinic acid, all active constituents of rosemary extract showed a dose-dependent inhibition of LDL oxidation in human aortic endothelial cells (Frankel et al, 1997). This suggests that the same molecules responsible for physical activity also play an important physiological role (Zeng et al, 2001).   INFLAMMATORY PATHOLOGIES Reactive oxygen species (ROS) as well as reactive nitrogen species (RNS) can damage basic articular constituents and lead to the clinical expression of the inflammatory arthritis. Carnosol and carnosic acid, both active constituents of rosemary extract, can scavenge hydroxyl radicals in vivo (Auroma et al, 1996)and may have an application in inflammatory pathologies such as arthritis. HEPATIC FUNCTION The liver plays an important role in detoxification. If the capacity to detoxify is compromised, disease can result. Rosemary extract appears to function as an antioxidant and as an enhancer of the activities of glutathione-S-transferase (GST) and quinine reductase, key enzymes important in liver detoxification. There is now a body of literature suggesting a role for rosemary extract in liver function as an antioxidant protecting against inflammation and necrosis after hepatic damage, a detoxifying agent and as a chemopreventive agent.)   CANCER  Exposure of cells to exogenous or endogenous mutagens or carcinogens results in DNA damage, mutagenesis and tumour promotion.  The potential antimutagenic properties of rosemary were initially examined because reactive oxygen species (ROS) are known to be involved in cancer development. In a study by Minnunni et al, rosemary extract inhibited mutagenicity in a dose dependant manner in the AMES test with the bacterial tester strain Salmonella typhimurium TA102, a strain particularly susceptible to damage by reactive oxygen species. Further, this effect was achieved with a concentration 10 times lower than necessary for ascorbic acid (vitamin C).(Minnunni M et al, 1992).  There are now many studies evaluating rosemary extract in various stages of carcinogenesis. Further, rosemary components may be effective protectors against a wide range of carcinogens, making them a promising candidate in a chemoprotective program.   BONE HEALTH Osteoclast differentiation is inhibited by rosmarinic acid through quenching of ROS (Omori et al., 2015). In addition, rosmarinic acid impairs the formation of advanced glycosylation products, which may include a reduction in glycosylation of bone scaffolding proteins. It is hypothesized that this process of bone scaffolding glycosylation contributes to reduced bone strength seen in patients with diabetes, though further study is needed (Ou et al., 2017). Rutin, a polyphenol found in rosemary, thyme, cinnamon, cumin, and bay leaf, inhibits osteoclast formation through reduction of ROS and inhibition of RANKL signalling (Kyung et al., 2008). In ovariectomized mice, treatment with rutin prevents bone loss and stimulates increased bone mineral density (Wang et al., 2017). These and potentially other polyphenols in herbs and spices show promise for bone health in vitro and in animal studies. The observed benefits of dietary patterns such as the Mediterranean diet with regard to bone health may be partially due to its high herb and spice content (Byberg et al., 2016)   PLANT POWER Plant extracts such as rosemary extract possess unique and potent physical and biological properties. Rosemary extract in particular, in addition to its excellent properties as a food antioxidant, it may also have a positive impact on cardiovascular health, liver function, progression of inflammatory based diseases such as arthritis, and even the development of cancer. In the future, many more plant extracts used in food may also prove to have functional health benefits.  The addition of antioxidants for both freshness and biological benefits represents a new era in the design of functional foods. Freshness never felt better! 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