• High Protein: Packed with essential amino acids to build and maintain lean muscle
• Strong Bones: Balanced Calcium and Phosphorous levels for skeletal strength
• Healthy Joints: Enriched with Glucosamine to support mobility Immune Boost: MEGA Tri-Booster Blend™ with Prebiotics, Superfoods, and Chelated Minerals for enhanced absorption and vitality
• Large Kibble Size: Approximately 21mm wide and 5–6mm thick, encourages chewing and supports dental health
• Strong Heart: Taurine and Omega-3 fatty acids promote cardiovascular function
• Shiny Coats & Healthy Skin: Omega-3 from Flaxseed and Fish Oil nourish skin and coat

Product Description:

Your dog will find it hard to resist the exquisite taste of Wild Kangaroo, a novel protein also prized as a lean, high-quality game meat. Outback Kangaroo Feast stands out with its distinctive ‘meat-muesli’ texture—a hearty blend of wild Australian kangaroo and vibrant superfoods. This innovative format delivers a satisfying, nutrient-dense meal that appeals to even the pickiest eaters. Its versatility allows you to serve it dry, rehydrate with warm water for a softer meal, or use it as a topper to enhance your dog’s regular food. This recipe is complete and balanced for adult dogs, but works as a topper for all life stages. Perfect for dogs with food sensitivities, this recipe is both delicious and gentle on digestion.

Key Benefits:

- Unique Meat-Muesli Texture: A blend of real kangaroo and superfoods creates a hearty, appealing meal with a satisfying chew.
- Versatile Feeding Options: Serve dry, rehydrate for a softer texture, or use as a nutritious topper—ideal for all preferences and life stages.
- Novel Protein Source: Wild kangaroo is a lean, premium protein, perfect for dogs with allergies to common meats.
- Nutrient-Dense Superfoods: Apples, carrots, flaxseed, and berries provide antioxidants, fiber, and natural flavor for overall vitality.
- Supports Digestive Health: Coconut oil and prebiotics from flaxseed promote gentle digestion and gut wellness.
- Air-Dried for Nutrition: Low-temperature air-drying locks in nutrients and flavor while ensuring food safety.

Product Description:  
Addiction's Salmon Bleu Dry Cat Food is a premium, grain-free recipe crafted in New Zealand with King Salmon as the #1 ingredient. Rich in Omega-3 and Omega-6 fatty acids, this complete and balanced meal supports your cat’s skin, coat, and overall vitality. Enhanced with sun-kissed berries, herbs, and probiotics, Salmon Bleu delivers superior nutrition without grains, fillers, or artificial additives. Sustainably sourced and rated “Best Choice” by the Monterey Bay Aquarium’s Seafood Watch, it’s the responsible, delicious choice for cats of all breeds and life stages.

Key Benefits:  
- Premium Fish Protein: King Salmon as the #1 ingredient sourced from the pristine waters of New Zealand
- Skin & Coat Health: Rich in Omega-3 and Omega-6 fatty acids for a shiny, healthy coat  
- Grain-Free Formula: No grains, fillers, wheat, or soy—ideal for sensitive cats  
- Digestive Support: Fortified with probiotics and fiber for healthy digestion  
- Immune Boost: Antioxidants from fruits and vegetables help strengthen immunity  
- Sustainable Sourcing: Salmon rated “Best Choice” for safety and sustainability

Suitable for cats of all breeds and all lifestages

Product Description: 
Addiction Salmon Bleu Dry Dog Food is a premium, protein-rich recipe crafted with New Zealand King Salmon as the #1 ingredient. Sourced from the world’s cleanest waters and rated “Best Choice” for sustainability by the Monterey Bay Aquarium’s Seafood Watch, this grain-free formula delivers exceptional nutrition and taste for dogs of all breeds and life stages. Enhanced with sun-kissed berries, herbs, and natural fish oils, Salmon Bleu supports your dog’s vitality, joint health, and digestion — while omega-rich salmon nourishes skin and promotes a glossy, radiant coat. Give your pet a complete, balanced meal that’s as wholesome as it is delicious.

Key Benefits:  
- Superior Protein: New Zealand King Salmon delivers highly digestible, lean protein for muscle maintenance
- Skin & Coat Health: Naturally higher in Omega-3 & 6, New Zealand King Salmon supports healthy skin and a glossy, radiant coat
- Overall Health & Vitality: Abundant DHA & EPA promote brain development, heart health, and long-term wellness
- Joint Support: Natural fish oils and added glucosamine promote mobility and joint wellness
- Immune Boost: Antioxidants from berries and herbs strengthen immune defenses
- Digestive Health: Prebiotics and fiber sources aid healthy digestion and nutrient absorption
- Eco-Conscious Choice: Made with sustainably sourced salmon and free from artificial colors, flavors, and preservatives

This formula is complete and balanced, making it suitable for dogs of all breeds and all life stages.

Product Description:  
Addiction Salmon Bleu Dry Puppy Food is a premium, grain-free formula crafted in New Zealand with New Zealand King Salmon as the #1 ingredient. Specially designed for growing puppies, this recipe delivers complete and balanced nutrition with a focus on high-quality, sustainable ingredients. Enhanced with sun-kissed berries, herbs, and essential nutrients, Salmon Bleu supports healthy development, digestion, and vitality—making it the ideal choice for your puppy’s first adventures.

Key Benefits: 
- Strong Growth: High-quality protein and balanced calcium-phosphorus levels support muscle, bone, and teeth development.  
- Omega-Rich Salmon: New Zealand King Salmon provides DHA and omega-3s for healthy brain, eye, skin, and coat development.  
- Immune Support: Antioxidants and vitamins from berries and vegetables help strengthen your puppy’s immune system.  
- Digestive Health: Prebiotics and fiber from natural sources promote gentle, healthy digestion.  
- Sustainable Sourcing: Salmon rated “Best Choice” for safety and sustainability by Monterey Bay Aquarium’s Seafood Watch.  
- No Nasties: Free from grains, fillers, artificial colors, flavors, and preservatives for pure, wholesome nutrition.

Ideal for puppies of all breeds and sizes. Formulated for the puppy lifestage.

Product Description:

Bring home the classic Steakhouse experience with Steakhouse Beef & Zucchini Entrée—a recipe crafted for dogs who crave the rich taste of New Zealand’s grass-fed beef. Sustainably raised on open pastures, our beef is naturally wholesome and free from growth hormones. Each air-dried, “meat-muesli” meal features hearty beef chunks paired with zucchini, carrots, flaxseed, papayas, cranberries, blueberries, mangoes, apples, basil, rosemary, thyme, peppermint, and spinach. This grain-free recipe is a fan- favorite, offering a delicious and nutritious choice for adult dogs. Serve it dry, rehydrate for a softer meal, or use as a topper—Steakhouse Beef & Zucchini Entrée delivers versatility and satisfaction in every bowl.

Key Benefits:

- Meat-Muesli Texture: Air-dried beef and superfoods create a soft, palatable meal that excites even picky eaters.
- Grass-Fed New Zealand Beef: Sustainably sourced, free from growth hormones, and naturally rich in nutrition. A top choice for dogs who enjoy traditional flavours.
- Superfood Blend: Includes zucchini, carrots, flaxseed, papayas, berries, mangoes, apples, and leafy greens for antioxidants, fiber, and vitality.
- Allergy-Friendly Formula: Free from gluten and soy—suitable for sensitive dogs.
- Gentle Air-Dried Process: Low-temperature drying preserves nutrients and flavor while ensuring food safety.
- Supports Skin, Coat & Digestion: Coconut oil and prebiotics from flaxseed promote healthy skin, a shiny coat, and digestive wellness.
- Versatile Feeding: Serve as a complete meal, rehydrate for a softer texture, or use as a topper for added nutrition and taste.

Product Description:  
Addiction Meaty Bites Venison Recipe treats are crafted with premium free-range New Zealand venison as the #1 ingredient, offering a hypoallergenic, grain-free reward for your dog. These soft, meaty bites are perfect for training or everyday indulgence, featuring a limited-ingredient, novel protein formula ideal for sensitive dogs. Made with natural ingredients and enriched with coconut oil, each treat supports healthy skin and a shiny coat, while being free from artificial additives. Sourced and made in New Zealand, these treats deliver superior quality and irresistible taste for dogs of all ages.

Key Benefits:  
- Real Venison First: Free-range New Zealand venison is the #1 ingredient  
- Hypoallergenic Formula: Ideal for dogs with food sensitivities or allergies  
- Grain & Gluten Free: Supports healthy digestion and sensitive stomachs  
- Soft & Meaty Texture: Perfect for training, rewarding, or everyday occasions
- Natural Ingredients: No artificial colors, flavors, or preservatives  
- Skin & Coat Health: Enriched with coconut oil and omega fatty acids  
- Limited Ingredients: Single animal protein, minimal risk of allergens

Suitable for dogs of all breeds and lifestages

Product Description: 
Elevate your cat’s dining experience with Addiction Viva La Venison Dry Cat Food. Crafted in New Zealand, this grain-free recipe features premium free-range venison as the #1 ingredient, providing a novel protein source ideal for sensitive cats. Enriched with antioxidant-rich fruits and vegetables, probiotics for digestive health, and essential nutrients, Viva La Venison delivers gourmet nutrition for cats of all life stages—without grains, fillers, or artificial additives.

Key Benefits:  
- Novel Protein Source: Free-range New Zealand venison supports cats with food sensitivities 
- Grain-Free Formula: Promotes healthy digestion and reduces allergy risks  
- Immune Support: Antioxidant-rich fruits and vegetables boost overall wellness  
- Digestive Harmony: Prebiotics from flaxseed enhance gastrointestinal health 
- Skin & Coat Health: Rich in omega fatty acids for a shiny, healthy coat  
- Complete Nutrition: Fortified with essential vitamins, minerals, and taurine  
- All Life Stages: Suitable for kittens, adults, and seniors

Suitable for cats of all breeds and all lifestages

Product Description:

Discover the exceptional taste of New Zealand with Viva La Venison—a premium dry dog food nutritionist-formulated with free-range venison from New Zealand's pristine pastures. As a limited ingredient diet with a single protein formulation, this recipe features venison as the first ingredient, making it perfect for dogs with food sensitivities while delivering a rich, savory flavor they'll love. Thoughtfully created for all life stages (excluding large breed puppies), this grain-free recipe combines novel protein with carefully selected ingredients to support your dog's overall health and vitality.

Key Benefits:

- Premium Novel Protein: Free-range New Zealand venison as the first ingredient—ideal for dogs with sensitivities to common proteins like chicken, beef, or lamb
- Limited Ingredient Diet: Single protein formulation, carefully crafted without grains, gluten, wheat, corn, soy, potato, chicken, or dairy for sensitive dogs
- Skin & Coat Health: Enhanced with coconut oil and omega-3 fatty acids from flaxseed to promote healthy skin and a lustrous coat
- Digestive Support: Natural fiber and prebiotics aid digestion and nutrient absorption
- Antioxidant-Rich: Includes superfoods like cranberries, blueberries, apples, and spinach to support immune health
- Complete Nutrition: Balanced for all life stages, rich in essential amino acids, B-vitamins, and minerals
- Natural Ingredients: No artificial colors, flavors, or preservatives
- Made in New Zealand: Produced under strict quality and safety standards

Product Description:

Give your sensitive small dog the gourmet care they deserve with Viva La Venison Grain-free Venison Small Breed Dry Dog Food. This nutritionist-formulated recipe features premium free-range New Zealand venison as a single, novel protein—ideal for dogs with food allergies or sensitivities. The limited ingredient, grain-free formula is crafted without chicken, beef, lamb, wheat, corn, soy, potato, or dairy, making it gentle on delicate stomachs and skin. Small, bite-sized kibble is designed for tiny teeth, ensuring easy chewing and enjoyment for all small breeds and life stages (excluding large breed puppies).

Key Benefits:
- Small kibble size for easy chewing and digestion, tailored for toy & small breeds
- Premium New Zealand venison as the first and only animal protein—perfect for dogs with sensitivities to common proteins
- Limited ingredient, single protein formulation for gentle digestion and reduced allergy risk
- Grain-free and free from chicken, chicken fat, wheat, corn, soy, potato, and dairy
- Enriched with coconut oil and omega-3 fatty acids from flaxseed to promote healthy skin and a shiny coat
- Antioxidant-rich superfoods including cranberries, apples, blueberries, spinach, and kelp to support immune health and vitality
- No artificial colors, flavors, or preservatives
- Balanced nutrition for puppies, adults, and senior small dogs

This formula is complete and balanced, making it suitable for toy and small dogs of all breeds and life stages. This includes breeds such as Jack Russel Terrier, Miniature Pinscher, Papillon, Poodle, Mini Poodle, Toy Poodle, Maltipoo, Cavapoo, Shih Tzus, Pomeranian, Maltese, Yorkshire Terrier, Chihuahua, Mini Schnauzer, Bichon Frise, Dachshund, Beagle and more. 

Product Description:  
Give your dog a taste of the wild with Addiction Wild Islands Island Chicken & Turkey Grain-Free Dog Wet Food. Crafted in New Zealand with 92% premium animal ingredients—including fresh chicken, chicken liver, and turkey—this protein-rich recipe mirrors your dog’s ancestral diet. Enhanced with superfoods like green-lipped mussel, Manuka honey, and kiwifruit, it supports immunity, digestion, and overall wellbeing. Free from grains, gluten, and fillers, this hydrating paté is perfect as a complete meal or a nutritious topper.

Key Benefits:  
- High Meat Content: 92% chicken, chicken liver & turkey for lean muscle support  
- Immune Support: Green-lipped mussel, Manuka honey & kiwifruit boost natural defenses
- Grain-Free Formula: No grains, gluten, potato, corn, wheat, or soy for sensitive dogs  
- Clean Nutrition: No artificial colors, flavors, or preservatives  
- Organ Meat Rich: Natural vitamins & minerals from nutrient-dense liver  
- Hydrating Paté: Moisture-rich format supports healthy hydration  
- Ethically Sourced: Made in New Zealand with high-quality, traceable ingredients  

This complete & balanced recipe is appropriate for dogs of all breeds and life stages.

Product Description:  
Unleash your cat’s wild side with Wild Islands Forest Meat Recipe Dry Cat Food. Inspired by the primal diet of wild felines, this premium formula features free-range New Zealand venison, nutrient-rich organ meats, and superfoods to deliver a protein-packed, grain-free meal that satisfies your cat’s natural cravings. Crafted for palatability and nutrition, it supports lean muscle, healthy digestion, and overall vitality—bringing the untamed essence of nature to your cat’s bowl.

Key Benefits:  
- Ultra-High Protein: 42% protein content from novel meats supports lean muscle and energy.  
- Novel Proteins: Venison and chicken meal minimize food sensitivities and support healthy development.  
- Grain-Free Formula: Free from grains, potato, corn, soy, and wheat—ideal for sensitive cats. 
- Superfood Boost: Green-lipped mussel, Manuka honey, and kiwifruit provide antioxidants and support joint, immune, and digestive health.  
- Omega-Rich: Flaxseed and animal fats promote a healthy skin and shiny coat.  
- Meat-First Recipe: Venison, venison heart, and venison tripe as the first three ingredients for true carnivore appeal.  
- No Artificial Additives: Free from artificial colors, flavors, and preservatives for pure nutrition.

This complete and balanced formula is suitable for cats of all breeds and life stages.

Product Description:
Unleash your dog’s wild side with Addiction Wild Islands Forest Meat Recipe Dry Dog Food — a high-protein formula with 40% protein content inspired by the ancestral diet of wild canines. Crafted with free-range New Zealand venison, nutrient-rich organ meats, and superfoods like Green-lipped Mussel and Manuka Honey, it delivers primal nutrition to fuel lean muscle, sustained energy, and overall vitality. Air-dried to lock in natural goodness and free from grains, this premium recipe supports your dog’s well-being — naturally and deliciously.

Key Benefits:
- Optimal Protein Content: 40% protein inspired by dogs’ primal needs, supporting muscle development, energy, and vitality
- Novel Protein Source: Free-range New Zealand venison as the #1 ingredient, ideal for dogs with sensitivities
- Whole Prey Nutrition: Includes venison heart, tripe, and organ meats for balanced, ancestral nourishment
- Grain-Free Formula: No potato, corn, soy, or wheat — minimizes common allergens and supports digestion
- Joint & Immune Support: Green-lipped Mussel and Manuka Honey provide natural anti-inflammatory and antioxidant benefits
- Enhanced Amino Acids: Eggs and fish meal boost protein quality and palatability
- Omega-Rich Shine: Flaxseed and wild meats promote healthy skin and a glossy coat

This complete & balanced formula is suitable for all breeds and life stages, including dogs requiring novel protein diets.

Product Description
Straight from New Zealand’s pristine forests, Addiction Wild Islands Forest Meat Canned Cat Food is designed to satisfy your cat’s natural carnivorous instincts. Made with 93% premium animal ingredients — with venison, beef, and beef liver as the first three — this high-meat recipe delivers the rich protein and organ nutrition cats crave. It’s further enhanced with Green-lipped Mussel, Manuka Honey, and Kiwifruit, a unique blend of New Zealand superfoods that support immune, joint, and digestive health. Free from grains, gluten, potato, corn, soy, wheat, carrageenan, and the Big 9 Allergens, Forest Meat provides a clean, hydrating diet that’s ideal for sensitive cats and discerning palates.

Key Benefits

• High Meat Content: 93% venison, beef, and beef liver deliver superior protein and essential amino acids
• Novel Proteins: Wild/grass-fed venison and beef support cats with common protein sensitivities
• Immune Boost Blend: Green-lipped Mussel, Kiwifruit & Manuka Honey promote immune, joint, and digestive health
• Grain & Allergen-Free: No grains, gluten, potato, corn, soy, wheat, or carrageenan — ideal for sensitive cats
• Organ-Rich Nutrition: Naturally rich in taurine, vitamins, and minerals for complete feline health
• Clean Label: No artificial preservatives, colors, flavors, or synthetic binders
• New Zealand Provenance: Ethically sourced, premium meats from one of the world’s strictest food safety environments

This complete & balanced recipe is appropriate for cats of all breeds and life stages. Serve as a full meal or a topper.